Nearly 70 million Americans access the internet using a high-speed connection according to a new report from the Pew Internet & American Life project. As of February 2004, 34% of the total US adult population, accounting for 55% of adult internet users in the US, had access to broadband at home. Cable currently has the… Continue reading 55% Of US Internet Users Are Using Broadband

Broadband internet is expected to continue growing in the US during 2004 with 8.5 million homes forecast to switch to a high speed connection says Strategy Analytics. The report, Broadband In The US: Service Provider Strategies In A Changing Market says that cable modem will account for 5.2 million of the new subscribers, while 2.9… Continue reading US Broadband Uptake Continues To Grow In 2004

Havas today announced that revenue for Q1 2004 has increased by 0.7% to reach â‚Ź357 million, reversing the trend from Q4 2003, when it fell by 3.8%. Most regions with Havas operations experienced organic growth for the quarter, except for North America and the UK, which fell by 3.4% and 4.6% respectively. Although revenue’s declined,… Continue reading Havas Revenues Go Positive But UK And US Still Negative

Revenues for Europe’s largest outdoor advertiser, JCDecaux, rose by 1.7% in Q1 2004 to â‚Ź358.9 million and the group expects organic growth for 2004 to reach up to 5%. The largest organic growth of 3.4% to â‚Ź96.4 million was experienced by the billboard division but street furniture still has the biggest market share of â‚Ź197.5… Continue reading JCDecaux Revenues Up And Further Increases Expected This Year

Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services

London-based talk radio station LBC 97.3 FM is launching an £800,000 television advertising campaign to promote its breakfast show in the wake of a recent flurry of marketing activity from its rivals.The campaign for Nick Ferrari at Breakfast will run for a five week period from next Monday across ITV, Channel 4 and Five. It… Continue reading LBC Gears Up For Breakfast Battle With Ferrari Promotion

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare

The seemingly unstoppable rise in text messaging saw another boost during March, as levels reached an unprecedented 2.1 billion for the month. According to the Mobile Data Association the figure is an increase of 80 million on the previous month and a 25% rise on the same period last year. A monthly average of 69… Continue reading Text Mania Still Driving Messaging Increase

By 2007, nearly 500 million people worldwide will be using broadband to access the internet, according to a new report from the researchers at eMarketer. The Broadband Worldwide 2004: Subscriber Update report says that for every one of the 250 million expected broadband subscriptions (see Global Broadband Subscribers To Hit 250 Million By 2007) there… Continue reading 500 Million Broadband Users Expected By 2007