Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003

Viacom Brand Solutions has bolstered its sales operation with the appointment of Carlton Television’s Ross Belcher as group account director.Mike Barrett has also been recruited from Carlton to take up the position of account director and Alex Kisby joins the team from MediaVest Manchester as regional account director with responsibility for sales on a local… Continue reading Viacom Brand Solutions Bolsters Sales Operation

MXR, the digital radio consortium, is expanding its marketing remit to cover Xfm, Capital Gold, UBC Classic Gold and Chrysalis Radio’s LBC as part of a move to promote its entire range of radio brands.The DAB digital radio consortium, which comprises Capital Radio Group, Chrysalis Radio, Guardian Media Group and UBC Digital, is extending its… Continue reading MXR Expands Marketing Remit To Focus On Brands

ITV’s newly merged sales operation has completed its senior marketing line-up with the appointment of Tamsin Denbigh to the newly created role of head of sales customer relations.The appointment is the first to be made by the broadcaster’s new director of customer relationship management, Justin Sampson, who took up the position last week after more… Continue reading Sampson Makes First Appointment At ITV Sales

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results

The UK has landed second place in the Economist’s e-readiness rankings for 2004. Last year, it only managed to hit the third spot, tying with the US. The overall 2004 e-readiness winner is Denmark; with four of the five top spots being scooped by Scandinavian countries. The report compiled in conjunction with IBM’s institute for… Continue reading UK E-Readiness Reaches 2nd Place

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages. The telecoms giant claims that its latest trial could result in one million more UK homes being able to access broadband internet services. This would be… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as economic climate stabilised and business confidence gradually returned to marketing executives. The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2003 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

Mark Thompson, Channel 4 chief executive, today announced that 2003 pre-tax profit was up 175% to £45 million – the highest margin achieved since 1999. At the press conference he also revealed that 4 Ventures, a subsidiary owned by Channel Four, made its first ever annual operating profit of £4.1 million, compared to a loss… Continue reading ‘Outstandingly Successful’ Year For Channel 4

OMD has clinched a lucrative deal worth over £2 million to provide publishing house HarperCollins a range of with media planning and buying services following a tense three-way competitive pitch.OMD faced stiff competition from Total Media and Rocket, working on briefs for the new Tony Parsons novel, The Family Way, and John Guy’s biography of… Continue reading HarperCollins Books OMD To Handle Media Account