The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

Sky One has secured Amaretto liquer brand Disaronno as the seven-figure broadcast sponsor of its new US drama series, Las Vegas, which debuts on the channel next week.The deal, negotiated by Sponsorvision, represents Disaronno’s first foray into UK broadcast sponsorship and runs for 22 weeks with a series of credits designed to tie in with… Continue reading Sky One Sponsorship Takes Disaronno To Las Vegas

Pay-for-performance search firm Overture has appointed Profero to handle its full-service digital advertising account.Profero has been handed a specific brief to drive the business take-up of Overture’s range of search targeted marketing services. The remit includes strategy, creative,and planning and buying across all platforms, as well as direct mail and press activity.The appointment follows a… Continue reading Overture Hands Full-Service Account To Profero

Future Publishing is launching a special one-off quiz magazine next week, called IQuiz, with a covermounted interactive CD-rom.The 100-page title will be aimed at the intellectual 35 to 65 year-old reader and will feature a mix of cryptic crosswords, general knowledge crosswords and trivia questions on the subject areas including music, history and general knowledge.The… Continue reading Future Launches One-Off Title For Quiz Fans

Outdoor poster contractor Megaposter UK has secured the contract to supply car manufacturer Alfa Romeo with giant posters in locations in London and Cardiff.The deal will see Alfa’s latest campaign promoting the Alfa GT Coupe featured on Megaposter’s staggering 280 square metre sites on the Cochrane Theatre in Holborn, London, and at the 360 square… Continue reading Megaposter Puts Wheels In Motion For Giant Alfa Campaign

Broadcasters beware: broadband is stealing your viewers. This is the warning of a new report from the researchers at Strategy Analytics. A study conducted by the global researcher shows that television broadcasters are losing millions of viewers to broadband internet services. Out of the 800 European broadband users surveyed, 56% said they were spending ‘less’… Continue reading Broadband Is Stealing TV Viewers, Says Strategy Analytics

Hollywood media mogul Haim Saban (pictured) has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph.It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper offer for… Continue reading Two New Bidders Battle For Control Of Hollinger

Mirror Group Newspapers has strongly denied reports that its general manager Ellis Watson will move back to rival News Group to take up a senior position that will include marketing as part of a wider role.Speculation has been mounting that Watson, a former News Group marketing director, will return to the publisher after Belinda Furneaux-Harris… Continue reading Mirror Denies Watson Will Defect To Rival News Group

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

Carat has secured Renault Clio as the exclusive six-month sponsor of Friday Night Kiss in a deal designed to bring a slice of ‘va-va-voom’ to the station’s core 15 to 24 year-old youth audience.The deal centres around a bespoke programming strand comprising a daily 60-second entertainment round-up presented by flagship Kiss DJ, Bam Bam. It… Continue reading Carat Sponsorship Brings Va-Va-Voom To Kiss Listeners