Two recent reports from IDC have forecast a healthy outlook for ecommerce over coming years. In the first, IDC forecast that almost 1 billion people around the world will be using the Internet by 2005 and that this growth will drive ecommerce revenues to over $5 trillion by 2005, up from $354 billion in 2000.… Continue reading Positive Outlook For eCommerce, Says IDC

According to a recent report by Jupiter Media Metrix, online advertising prices will continue to fall for six months to come keeping media buyers in their strong buying position. Over the past year, prices have already fallen by 30%. In June 2000, advertisers were paying an average of e30 for 1000 page impressions, currenly they… Continue reading Online Ad Prices Still Dropping, Says Jupiter

Annual spending by U.S. small businesses on localised e-mail marketing will exceed $2.2 billion by 2005, according to The Kelsey Group. Recent research from the group indicates that 42% of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons emerging as the most popular method. In a new white… Continue reading Small US Firms Spend Big On Localised E-Mail Marketing

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

Carlton Communications has today confirmed press reports that its chief executive Gerry Murphy has accused Granada of ‘hysterical scaremongering’ in its attempt to influence the Government over the media ownership rules. Responding to Granada’s letter to the prime minister (see Granada Warns Of ‘Potential Disaster’ For ITV) Murphy said: “We disagree fundamentally that a slippage… Continue reading Carlton Chief Hits Back At Granada’s ‘Scaremongering’

This week saw the latest Big Mac Index (BMI) from The Economist. The survey, launched in 1986, is described as ‘a way to make exchange-rate theory a bit more digestible ‘and is based on the theory of purchasing-power parity (PPP), in simple terms the idea that a dollar is a dollar wherever you happen to… Continue reading Burgernomics? The Economist’s Unique Take On The Currency Market

This week, leading representatives of the UK radio, TV and outdoor markets have been reporting on their successes and failures in recent months and looking to the future with varying degrees of optimism. On Tuesday, GWR released their full-year results which fell within expectations. Revenues from flagship station Classic FM were reported to be up… Continue reading Insight Analysis: Mixed Outlook For Old Media

A new report from Jupiter claims that reports of ‘the death of online retail’ have been greatly exaggerated and forecast that US online trading is set to reach $130 billion by 2006. Originally Jupiter had predicted that online sales would hit $36 billion in 2001 and, subsequently, $118 billion by 2005. Although the actual figure… Continue reading Online Trading ‘Not Dead’ Says New Jupiter Report

This week saw the latest Big Mac Index (BMI) from The Economist. The survey, launched in 1986, is described as ‘a way to make exchange-rate theory a bit more digestible ‘and is based on the theory of purchasing-power parity (PPP), in simple terms the idea that a dollar is a dollar wherever you happen to… Continue reading Burgernomics? The Economist’s Unique Take On The Currency Market

Stock in Carlton Communications dropped sharply yesterday after the company’s financial results admitted that there is no obvious improvement in advertising on the horizon (see Carlton Stock Dives On Indefinite Ad Downturn). Stock closed yesterday down 20p at 392p. The group also halved its dividend to 3.3p in order to offer ‘more flexibility’ in the… Continue reading Carlton Communications Financial Results – Reaction