Global marketing group, Cordiant Communications, is to merge its European subsidiary Scholz & Friends Group with Germany’s United Visions Entertainment (UVE). Scholz is an advertising and integrated communications network with offices in 14 countries across Europe. UVE is listed on the German Neuer Markt and specialises in the production of live entertainment programs for television… Continue reading Cordiant Creates German Advertising And Entertainment Agency

Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”. “Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst… Continue reading Enhanced TV Is Key To Networks’ Survival, Says Forrester

Italian newspaper publisher Class Editori has reported a 34% increase in advertising revenue in its first quarter financial results. However, despite the growth, this shows that the market has deteriorated in March as growth in the first two months of the year was 45%. The outlook for Q2 has become poorer, according to analysts at… Continue reading Class Editori Results Are Below Market Consensus

Outdoor company JC Decaux has announced its intention to float on the French stock market next month, in order to fund future growth and acquisitions. The share offering is expected to value the company at between €3.8 and €4.4 billion (£2.3 – £2.6 billion). Proceeds from the IPO, in which 20-22% of JC Decaux’s enlarged… Continue reading JC Decaux To Fund Growth With IPO On French Stock Market

Insight May Round Up Ongoing comparisons with last year’s dotcom marketing boom continued to plague the media sector this month as a swathe of financial results revealed the winners and losers in the media league. BSkyB kicked off with strong results – revenues grew by 27% to £1.7 billion and earnings were up 64% at… Continue reading Insight May Round Up

More than 50 billion SMS text messages were sent to GSM wireless phones in the first three months of 2001, according to the GSM Association. Considering the popularity of text messaging globally it is predicted that the number of SMS messages sent per month will pass 25 billion by December 2001, up from over 16… Continue reading SMS Usage Could Hit 25 Billion Messages per Month By December

DMG Radio Australia has acquired the new Brisbane FM radio licence in a joint venture with the Australian Radio Network. Brisbane FM Radio Pty Ltd is a joint venture between DMG Radio Australia and the Australian Radio Network. DMG is 25% owned by GWR Group plc and 75% owned by Daily Mail and General Trust… Continue reading DMG Radio Australia Wins New Licence

Independent News & Media (INM), owner of the UK’s Independent newspaper, today said that the UK market is performing well despite tough local market conditions. Speaking at the company’s annual meeting today, executive chairman Sir Anthony O’Reilly said that cost control continues to be a major focus in all of the group’s operations. O’Reilly said… Continue reading Independent To Maintain Cost Control

IPC has surpassed the Advertising Association’s revised forecast of 2.1% growth in consumer magazine advertising revenue by revealing year on year growth of 6.9% for the last two quarters. In what chief executive Sly Bailey described as a “Solid set of interim results”, net profit before tax for the half year to March 2001 was… Continue reading IPC Surpasses Ad Revenue Expectations With 6.9% Growth

French marketing and communications group Publicis is buying two New York PR agencies – Fabianne Gershon Associates and Hudson Stone Group – for an undisclosed sum. Fabianne Gershon handles corporate PR, whilst Hudson Stone offers an investor relations service. Analysts say that the acquisitions will help boost Publicis’ exposure to marketing services, where it is… Continue reading Publicis Buys New York PR Firms