UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.
ARCHIVE ▸ The Media Leader Staff
The Daily Telegraph and the Guardian record small declines, while the rest of the quality daily market maintains its growth for the third consecutive month – plus more from the London and Sunday markets.
Bourn is the former MD of Braben and, most recently, SVP Europe of MWW, where he built a client base including Bloomberg Media, Sky Media, Bauer Media, and the Content Marketing Association.
RadiumOne’s UK sales director Craig Tuck will oversee the UK team of 60 people.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
Exterion Media’s UK MD discusses data obstacles, the importance of finding the right talent, and whether science and art are truly ready to tie the knot.
As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market