The IPA’s research director, Lynne Robinson, the Guardian’s Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry’s ad trading platform.
ARCHIVE ▸ The Media Leader Staff
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
Adobe’s Nick Reid explains how advertisers can maximise video advertising across screens – and how the divide between traditional TV and digital is being bridged.
Inskin Media’s Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.
Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.
Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.
August 2017 latest ABC data shows mixed fortunes for the newspaper market.
Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.
Innovation in adtech takes a new turn at the annual digital marketing event.
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
