New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.
ARCHIVE ▸ The Media Leader Staff
Newsline is giving away two pairs of free tickets for readers to attend tonight’s Intelligence Squared debate on ‘The Future of News’.
Integration is the antidote to fragmentation, Michael Dick, integrated marketing communications director at Coca-Cola, told delegates at yesterday’s 2010 ISBA Annual Conference.
New figures show that ITV1’s revenue was up 1.5% year on year in January, with Five seeing a massive 21% increase.
Clear Channel Outdoor has reported a $30.4 million fall in UK revenues for 2009.
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available for just £99 until the beginning of April.
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
