A new report forecasts that US marketers will spend $65 billion on their own websites this year. The Outsell Inc report, based on an online survey in April of more than 1,200 advertisers, revealed that this figure will be nearly as much as marketers’ spend on TV advertising. It found that US marketers will spend… Continue reading Marketers predicted to spend $65bn on websites this year

A new US report has found that almost 20% of social networking sites’ advertising comes from local businesses and marketers. The Borrell Associates assessment of 118 social networking sites forecasts that $641 million will be spent on local ad sales in 2009. A key finding of the report is that the majority of local ad… Continue reading US social network local-ad sales to hit $641m

The global internet population will grow more than 45% over the next five years, to 2.2 billion, according to a new report from Forrester Research. Nearly half of all European Internet users are currently clustered the UK, France, Germany, Spain, and Italy, said Forrester. Within these five markets, internet penetration is highest in the UK… Continue reading Global online population to grow 45%

A new study has found that 29.4 million people accessed at least one social networking site in the UK in May, averaging 4.6 hours per visitor during the month. The comScore study, shows that social networking has become a mainstream online activity among all age groups, with 80% of the total UK online population having… Continue reading Almost 30m people in the UK accessed social networks in May

Future publishing’s Classic Rock magazine is launching a new subscription service letting readers download new albums before they are released in shops.The Classic Rock Club service – Future’s first premium content offering – costs £3 a month and is being launched with online content specialist Jack Brand, according to a report on MediaGuardian.The editorial team… Continue reading Classic Rock magazine launches new subscription service

Total net revenues at Metro International declined by 26% year on year in the second quarter of 2009, to €60.7 million. Adjusting for currency movements, closed and divested operations and revenues lost due to the Easter Holidays, net revenues were down 12%. The company’s total operating loss was €3 million for Q2, while the net… Continue reading Metro International reports revenue decline

Independent News & Media is in talks with banks and bondholders about extending its debt standstill deal, according to a Financial Times report. The publisher of the Independent has a standstill agreement in place which is due to expire on Friday. If an extension is agreed INM will avoid going into examinership, or bankruptcy protection.… Continue reading INM negotiating debt standstill extension

A new forecast from eMarketer projects that growth in UK online ad spending will be just 0.9% this year. Karin von Abrams, eMarketer senior analyst and author of the new report, said: “In 2009, online ad spending has been hit harder than most UK marketers thought possible even a few months ago. “Budget cuts have… Continue reading Low growth predicted for UK online adspend this year

AOL chief executive Tim Armstrong believes that there will be a resurgence in online video and display advertising within the next 18 to 24 months. In an interview with Reuters, Armstrong said that investors who hold onto the company’s shares will reap the benefit of an online advertising recovery by 2011. Armstrong, who was appointed… Continue reading AOL CEO predicts resurgence in online display advertising

The number of mobile application downloads will approach almost 20 billion per annum by 2014, according to new research. The increasing deployment of app stores targeted at mass market handsets, allied to enhancements in storefront interfaces and an ever increasing array of titles appealing to wider demographics have been the main factors driving this market,… Continue reading Mobile app downloads to hit almost 20m per annum