Trinity Mirror reported a 22% fall in operating profit in 2008, down to £145.2 million from £186.4 million the previous year. The group cut its dividend, warning that advertising has fallen around 30% in the first two months of 2009. Revenues from retained businesses were down 6.5% to £871.7 million, down from £932.3 million. January… Continue reading Trinity Mirror reports fall in operating profit

The average American watches more than 151 hours of TV per month, while those who watch video on the internet consume three hours online, according to data from The Nielsen Company. The Nielsen Q4 A2/M2 Three Screen Report also reveals that those who watch video on their mobile phone or other device do so nearly… Continue reading Average American watches more than 151 hours of TV per month

Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, according to new research. The research, from ad technology firm Burst Media, found that, based on the description ‘advertisements more relevant to interest’, only one-in-five (23%) would not mind if non-personally identifiable… Continue reading Web users not happy with online behavioural ads

Virgin Media has announced a Q4 2008 increase in revenues for its content business, up to £118.8 million from £114.1 million the previous year. Overall revenues in Q4 were £617.5 million, up from £610.3 million in the third quarter but down on £621.9 million last year. The company’s ‘on-net’ customer base at the end of… Continue reading Q4 increase in content division revenues for Virgin Media

Duncan George, head of agency sales at Platform-A, has left the company.George joined in late 2007 as AOL’s head of agency sales, and took on the expanded role when AOL restructured its commercial operations around its ad-targeting business Platform-A in the middle of last year.Prior to joining AOL, George was commercial director of GCap Media,… Continue reading Duncan George Leaves Platform-A

Online pre-roll advertising works alongside television campaigns to extend reach among those in broadband homes, according to new research.The UK based research, conducted by Utarget.Fox and MediaCom, measured how online video extends the reach of television campaigns.The pre-roll campaign, conducted with Mediacom’s technology advertisers, ran online from Nov 26-Dec 26 in tandem with the client’s… Continue reading Online pre-roll ads extend reach of TV campaigns

More than 17 million households in the UK, or 67.2% of the total, will subscribe to various broadband technologies in 2009, according to online research firm eMarketer. This figure is an increase of almost 6.5% from the 16.1 million households using broadband in 2008. Broadband is enabling people in the UK to watch more online… Continue reading Boost in UK broadband use

Swedish freesheet company Metro International has received a bid approach from an unnamed source. The Stockholm-listed company’s shares rose more than 60% following news of the bid, taking the value of the company to about 380 million kr (£30 million). Metro, the third largest newspaper company in the world, is holding a shareholder meeting today… Continue reading Metro International receives bid offer

ITV could sell SDN, its digital television business, as it looks to raise extra funds. According to a report on MediaGuardian.co.uk, the sale could come as ITV executive chairman Michael Grade finalises plans to raise cash as the company faces falling advertising revenues and pressure from servicing its debt and pension fund. MediaGuardian.co.uk says that… Continue reading ITV could sell Freeview business

Microsoft has denied reports that it plans to resurrect video-on-demand service Project Kangaroo.Reports in the trade press had suggested that the company was in discussions with Kangaroo shareholders as part of a strategy to boosting the Microsoft’s audio-visual offering.However, a statement from Ashley Highfield, MD and VP of Microsoft Consumer & Online UK, said: “While… Continue reading Microsoft denies planning to resurrect Kangaroo