UK consumers believe they are most likely to pay attention to online ads from the early evening onwards, according to a new survey by Lightspeed Research and the IAB. While the early evening was the best time of the day for all age groups, the IAB found that for younger audiences there was likely to… Continue reading UK consumers more likely to pay attention to online ads from early evening onwards

Centaur, owner of Marketing Week, has issued a profit warning after revealing that recruitment advertising in January will be down 66% year on year. The company, which report its half-year results next Thursday, issued a trading statement today saying trading in February has shown “few signs of improvement”. “We have not experienced any material change… Continue reading Centaur issues profit warning

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media

Online giant Yahoo! is to allow advertisers to add video, images and custom search boxes to their search ads.The new search advertising platform, Rich Ads in Search, lets advertisers post images and video, create deep links to relevant pages, include search boxes within listings, and display logos, said a report on Brand Republic.Advertisers in the… Continue reading Yahoo! set to launch new search advertising platform

The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009

Reed Elsevier still plans to sell is business-to-business arm, Reed Business Information, despite pulling the division off the market. In its full year 2008 results published today, Reed also revealed that its profits were down almost 40%. The company halted the proposed sale of RBI in December, saying that the worsening state of the economy… Continue reading Reed Elsevier still planning to sell trade magazine division

Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009

Online video gross media spend totaled $2.12 billion in 2008, up 36% v 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a US analytics report from AccuStream iMedia Research. The research report, Online Video Media Spend: 2003 – 2010 calculates multiple ad sales components corresponding to annual… Continue reading Online video media spend to increase

UBS has revised down its ad spending forecast for the year, with the new estimate putting online revenues at 1.4% growth in 2009, down from 10.4%. UBS analyst Matthieu Coppet has also downgraded 2010’s figure, although only slightly, from 13.8% to 11.2%. Globally, UBS expects newspaper ad revenues to fall 11.7% this year, with a… Continue reading UBS downgrades global ad forecast

There will be more than 20 million men online in the UK in 2009 – 51% of the UK internet user population – according to a new estimate from eMarketer. More women in the UK continue to go online, said eMarketer, which expects slightly more than 19 million to do so in 2009. The proliferation… Continue reading Men to make up 51% of UK internet population in 2009