Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1

Almost nine out of ten (88%) UK mobile phone users are happy to receive pre-roll mobile ads in return for free content, according to 4th Screen Advertising’s new Adlndex for Mobile advertising effectiveness research, conducted by Dynamic Logic. The study, which ran from 31st March to 9th May, found that overall response to pre-roll ads… Continue reading Mobile Users Happy To Receive Ads For Free Content

CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales worth £1.3 million. It is the second consecutive deal between CBS Outdoor and the Welsh bus operator. Effective from 1 January 2009, CBS will be responsible for all interior and exterior ad opportunities, with the opportunity to target several thousand… Continue reading CBS Outdoor Wins Welsh Bus Contract

Metro International has announced that its operating profit fell from €3.6 million (£2.9 million) to €0.6 million (£0.49 million) in the second quarter. The company, which publishes freesheets across the world (although not the British Metro titles which are published by Associated Newspapers), also reported an overall net loss of was €1.9 million (£1.5m) Sales… Continue reading Metro International Reports Fall In Operating Profit

IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.The design elements have been over-seen by IPC Connect group creative director Lottie… Continue reading Pick Me Up Unveils New Look

Amazon.com is launching a new streamed video-on-demand service offering 40,000 TV shows and films, according to reports.The new service streams the video as soon as a customer has paid for it, unlike the online store’s existing video download service Amazon Unbox which requires users to download a video to their hard drive before watching it.Speaking… Continue reading Amazon Launches Streamed On-Demand TV And Movie Service

Erik Huggers has been appointed director of BBC future media & technology, replacing Ashley Highfield.Huggers, currently group controller of the division, takes over from Highfield, who left the BBC to become CEO of video-on-demand service Kangaroo (see Highfield To Leave BBC For Kangaroo).In his new role, effective from 1 August 2008, Huggers joins the BBC… Continue reading BBC Appoints Erik Huggers Director Of Future Media

Global IPTV subscriber numbers have more than doubled for the second year running with an increase of 53% in the 12 months to 31 March 2008, according to a new report from The Broadband Forum. It also found that worldwide broadband subscribers have reached over 370 million with DSL remaining the most dominant access technology… Continue reading Global IPTV Subscribers More Than Double

Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced. This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was… Continue reading Google Accounted For 87.4% Of UK Searches In June