Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc. Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007. Outsell surveyed… Continue reading US Aspend To Grow 3.9% In 2008

Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on… Continue reading Look Media Adds Bluetooth To Mobile Billboards

Demand Five, Five’s recently relaunched video on demand service has seen the number of visitors to the site more than double since its soft-launch three weeks ago, the broadcaster announced today.The 30-day catch-up service provides viewers with online access to a significant percentage of Five’s peaktime schedule including much of its hit acquired content such… Continue reading Visitor Numbers Increase For Five’s On-Demand Service

Newsquest, the local newspaper publisher owned by US firm Gannett Corporation, has reported a 19% year on year fall in classified advertising revenue for June. Gannett said that the drop in revenue was caused by a 36.8% decline in property ads, a fall of 17.3% in employment ads and 14.9% in automotive ads across its… Continue reading Newsquest Sees 19% Fall In Classified Ad Revenue

Centaur Media plc has seen profits grow over the past year, due to double digit growth in online revenues. In its pre-close trading update for the year ended 30 June 2008, it stated that results were anticipated to be in line with market expectations. Online revenue increased by 24% in the year and were coupled… Continue reading Double Digital Online Growth Boosts Centaur

GfK are reported to be in talks with private equity firm Cinven to make a joint bid for TNS. The battle for UK research group is developing following last weeks competing bid from WPP at £1.08 billion forcing GfK and TNS to cancel their planned nil-premium merger last week (see TNS And GfK In Merger… Continue reading GfK Aiming For Joint Bid for TNS

After a bad day in the stock market today, Trinity Mirror shares plunged down 18% in one day, taking the shares down to just 55.5p. According to reports on Brand Republic, the publishing company has lost 90% from its share price during the last year. Shares in July last year were up to ten times… Continue reading Trinity Shares in New Low

Bowmark Capital has published its second Entrepreneurs’ Index with the outlook becoming distinctly gloomy during the past six months. The Index is a survey of small to medium-sized businesses in the UK with tracks respondent’s levels of optimism, financial performance and prospects together with corporate activey and cattitudes tot eh canllenges and opporuties they face… Continue reading Bowmark’s Entrepreneurs Index Distinctly Gloomy

The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001. Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year. All sectors within marketing have seen cuts,… Continue reading Largest Marketing Budgets Cuts Since 2001

ITV’s shares rose this morning by 8% to 41.4p following reports in the weekend papers linking Endemol to ITV. John de Mol, co-founder of Dutch production company Endemol, responded to weekend reports that Endemol might be interested in ITV by saying that a combination with ITV could make sense, but all would depend on the… Continue reading ITV Shares Rise On Back Of Speculation