Interactive media’s share of worldwide advertising expenditures – internet, mobile and gaming – will hit 15% next year, according to a new GroupM study. This is almost double the amount recorded four years ago, with interactive media expected to remain the principle source of advertising growth as ad spending in traditional media continues to decline.… Continue reading Interactive Media Advertising To Show Major Growth

US spending on behavioural targeting will increase to $4.4 billion by 2012, according to a forecast from eMarketer. However, this year spending is expected to remain low, at just $775 million. The report says that one of the biggest drivers of behavioural targeting growth over the next four years will be online video. As more… Continue reading US Spending On Behavioural Targeting To Reach $4.4bn

A new long term plan should be created to move all radio services across to digital, according to a report from the government’s Digital Radio Working Group. The group’s initial assessment is that the move could be completed by 2020.The DRWG said that in the medium term, all national, regional and large local stations should… Continue reading Digital Radio Switchover Could Happen By 2020

SMG is changing its name to stv Group following the sale of Virgin Radio and its outdoor advertising business Primesight. The company is taking the name of its TV subsidiary stv as its overall corporate identity, with SMG chief executive saying that the move marks a return to the company’s roots. Rob Woodward, chief executive,… Continue reading SMG Changes Name To stv Group

Sir Martin Sorrell’s WPP saw its UK revenues increase by 5% in the first five months of 2008. The company announced a rise in like for like global revenue growth of 4.5% at its AGM in London. All regions showed strong revenue growth on a constant currency basis, with the US up almost 7%, while… Continue reading WPP Sees UK Revenues Increase

At MediaTel Group’s Media Playground event on Tuesday 11 June, several companies demonstrated how their products are delivering innovation in the media industry: Royal Mail had an interactive approach to demonstrating how they can communicate with consumers to deliver a sensory experience via their communication Clear Channel showed a new product area to bring outdoor… Continue reading Media Playground: Innovations for the industry

According to reports in today’s Financial Times, Vodafone has pulled out of the running to purchase Tiscali, an Italian ISP with operations in Italy and the UK. Vodafone reportedly quit the auction process due to disagreements over Tiscali’s valuation. Other UK companies still interested in acquiring Tiscali are BSkyB and Carphone Warehouse, while Switzerland’s incumbent… Continue reading Vodafone Pull Out of Running In Tiscali Takeover

New consumer research from Leichtman Research Group has found that 14% of primary US residences with at least one TV set do not subscribe to cable, DBS, or any other type of multi-channel video service. In addition, 24% of households that subscribe to a multi-channel video service have at least one TV set that only… Continue reading US Homes Not Fully Prepared For Digital Switchover

A new study from Solutions Research Group has found that an average American consumer aged 12 and older with internet access now spends 6.1 hours daily with video based entertainment, up from 4.6 hours in 1996. Of this 6.1 hours, 63.9% (nearly four hours per day) currently comes from traditional television, including live, DVR and… Continue reading Average American Consumer Spends 6.1 Hours With Video Each Day

New research from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. The research, looking at 15-29 year olds in the US, the Netherlands and Finland, showed… Continue reading Television Is Number One Source For News Among 15-29 Year-Olds