Ed Balls, the secretary of state for children, schools and families, has criticised a proposal to remove local councils’ obligation to place public notices in local newspapers.Balls described such a move as a “retrograde thing to do”, adding “I don’t think it would be sensible to have any strategy on these things which actively damages… Continue reading Balls opposes removal of mandatory council ads in local press

Declan Boyle has been appointed ad director at IPC Innovator – IPC Advertising’s centralised insert and cross platform direct division.Boyle will spearhead a repositioning of Innovator as it offers direct response clients solutions to their database marketing and direct multiplatform needs.Ali Deas, IPC Advertising central sales group ad director, said: “Declan’s wealth of experience in… Continue reading New IPC Innovator ad director

National commercial digital radio operator Digital One is formally inviting applications for new DAB radio stations and is cutting carriage costs to boost interest.Following the closure of several digital stations last year – such as theJazz and The Arrow – and the end of Channel 4’s foray into DAB (see Channel 4 Abandons Digital Radio… Continue reading Digital One advertises for new DAB stations

Americans’ frequent use of the internet has almost doubled over the last five years, according to a new survey from Gallup. The survey found that 48% of Americans now report using the internet for more than one hour per day, compared to 26% in 2002. Post-graduates, those making more than $75,000 per year, and those… Continue reading Americans’ internet use rises

US retailers’ most attractive prospects – those who spend the most money and shop most frequently – are more likely to click on personalised ads than non-personalised ads, according to a new survey from ChoiceStream. The 2008 Personalisation Survey of US consumers found that 39% of consumers are more likely to click on an ad… Continue reading New survey finds personalised ads attract high-value customers

Dennis Publishing is launching the world’s first poker magazine to have an exclusively business-to-business focus.Inside Poker Business will be distributed quarterly to a subscriber-base of industry decision makers and will deliver the latest business information to major players involved in the business.Alun Bowden, former editor of InsidePoker , has been appointed editor-in-chief of the magazine.Bowden… Continue reading Dennis launches new poker magazine

Financial Times owner Pearson has announced an upbeat trading update for the newspaper group, ahead of the release of its preliminary results for 2008 in March. Pearson said that Financial Times Publishing “has produced good sales and profit growth despite the slowdown in the advertising market in the fourth quarter”. Marjorie Scardino, chief executive, said:… Continue reading Positive trading update for Financial Times Group

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report. The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A… Continue reading IPA: Social Networking Revolution

Global advertising markets recorded 2.9% growth in the quarter from July to September 2008, in newspapers, magazines, TV and radio, according to Nielsen’s global advertising trends report, Global AdView Pulse. In the three months to September 2008, the global advertising market posted a 2.9% increase versus the same quarter in 2007, mostly driven by the… Continue reading Global ad markets saw 2.9% growth in Q3 2008

Channel 4 chief executive Andy Duncan has ruled out a merger with Five as a cure for the funding problems it faces.Duncan, speaking today at an event organised by the National Endowment for Science, Technology and the Arts, said that a merger would be like mixing “oil with water”.He said: “We have been carefully considering… Continue reading Andy Duncan rules out merger with Five