The first edition of “The Inside Line” focuses on the practice of using search metrics to measure display advertising. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is it an unfair comparison to use the same metrics for measuring online display advertising and search?Dave Schruers –… Continue reading The Inside Line: Display & search, can you compare?

Future Publishing has reported a 9% rise in adjusted operating profit and a 3% boost in advertising in its preliminary results for the year. The publishing group said that advertising bookings in the three months to December were at 95% of their level in the same period last year. Future said it was “pleased” with… Continue reading Future Publishing reports profits increase

New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV

The mobile phone is the favoured digital device amongst 16-30 year olds, narrowly beating the computer into second place, according to a new study carried out by lifestyle research consultancy, Tuned In. The 1,000 person online survey scrutinised how young people are interacting with a range of digital media, with a key area of focus… Continue reading Mobile phones are the most popular digital device among young people

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that 73% of marketers believe the UK will be in recession in 2009, and 70% believe conditions for the UK economy will worsen in the year ahead. However, the survey, completed for The Institute by Ipsos MORI, also reveals that 11% of marketers remain optimistic… Continue reading CIM Publishes Latest Marketing Trends Survey

eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth

TV, Internet and Mobile usage in the US has continued to increase, according to Nielsen’s ‘A2/M2 Three Screen Report’. As of the third quarter this year, the average person in the US watched approximately 142 hours of TV in one month, while the average time a US home used a TV set during 2007-08 is… Continue reading TV usage in the US reaches an all-time high

From Q2 to Q3 2008, the number of Britons using mobile internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based internet (34.3 to 35.3 million Britons), new research has found. The Nielsen Online research, Mobile Media View, examines how mobile internet is growing, the age of consumers using it and… Continue reading Increase in Britons using mobile internet

Lord Carter, the newly installed communications minister, has indicated that the BBC could face competition for state funding of public service content in a fully digital future.The former head of Ofcom refused to rule out the possibility of splitting the licence fee following completion of the digital switchover in 2012.“Parliament very recently had that debate… Continue reading BBC could face competition for state funding

Kelly Waters has been appointed to the new role of web technology director across the IPC portfolio.Formerly head of web solutions for leading online and print publisher Reed Business Information, Waters will be responsible for the strategic and operational management of web technology capability across the business. He will manage the existing 50+ strong IPC… Continue reading Kelly Waters joins IPC as web technology director