Bauer Media and Jacob’s Creek have announced a multi-platform campaign to promote the vineyard’s association with upcoming movie Australia.The ‘Our Favourite Places’ campaign will consist of print, radio and online activity across the brands Magic 105.4, Grazia, Empire, and the Big City Network.The campaign, brokered by Jess Subra and Toby Evea at Vizeum with Bauer… Continue reading Bauer Media campaign to promote Jacob’s Creek and Australia

Cinema sales house Digital Cinema Media (DCM) has appointed Martin Bowley to the role of managing director. Bowley takes up his position on 1 February 2009, and joins DCM from mobile entertainment company PlayPhone where he was chief executive. DCM is the renamed Carlton Screen Advertising, the sales house that Bowley was responsible for creating… Continue reading DCM appoints new managing director

Jon Miller, former CEO of AOL, is in the process of raising funds to try to buy Yahoo, according to a report in the Wall Street Journal. The reports that Miller believes he can do a deal that would be worth around $20 to $22 a share to Yahoo shareholders, which means raising about $28… Continue reading Former AOL CEO could try to acquire Yahoo!

The United Kingdom is the first European nation to adopt digital video recorders (DVRs) in significant numbers, according to a new study from research firm Parks Associates. This five-country study, Entertainment 2.0 in Europe, examined entertainment trends across Europe and found over one-third of UK broadband households own a DVR. British households are also more… Continue reading UK first European nation to adopt DVRs in significant numbers

US newspaper advertising revenue fell a record 18% – nearly $2 billion – in the third quarter, according to new figures from The Newspaper Association of America (NAA). The NAA found that the sector’s online ad revenue also dipped for the second quarter in a row, down 3% to $749.9 million, from $773 million a… Continue reading US newspaper ad revenue falls record 18%

US advertising spending is expected to drop by 5% in 2009, according to Steve Lanzano, chief operating officer of MPG North America. Lanzano said that local advertising such as radio, television, newspapers and traditional billboards would suffer most as companies cut spending. Lanzano told the Reuters Media Summit in New York: “I think the real… Continue reading US ad spend expected to drop 5%

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

RTL Group has announced the appointment of Andreas Rudas as executive vice president regional operations & business development central and eastern Europe at RTL Group’s headquarters. Rudas will be member of the RTL Group Executive Committee. Gerhard Zeiler, RTL Group CEO, said: “Due to his extensive experience in Eastern European markets, Andreas Rudas is excellently… Continue reading RTL Group appoints new member to executive management team

In November, a forecast by Enders Analysis predicted that total UK ad spend would fall by 12% in 2009, with TV ad spend expected to be down 10% next year and 4% in 2010. Despite small growth of 2% predicted for 2011, between 2007 and 2010 TV ad spend will have fallen by 19%, said… Continue reading INSIGHTanalysis: Media Healthcheck – November 2008

Direct marketing expenditures will once again outpace general advertising in 2008 and 2009, and is on track to capture 53% of total advertising expenditures next year, according to a yearly forecasts report from The Direct Marketing Association (DMA). ‘The Power of Direct Marketing’ Report found that ad spend is continuing to move from general advertising… Continue reading Direct marketing will account for 53% of US Ad Spend in 2009