October was a good month for the Evening Standard, with the title enjoying a 3% month on month increase in circulation.The Standard now has a total circulation figure of just under 307,000 copies.Morning business freesheet City AM saw its distribution figure rise by just under 1% in October, to over 101,000 copies.The afternoon freesheets London… Continue reading Evening Standard’s circulation up in October

Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship

Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

There has been a huge shift in consumer attitude towards the entertainment market, according to the latest reports from Verdict Research. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by £1.37 billion – at a time when the combined music & video sectors… Continue reading Video games market overtakes music & video

At Thursday morning’s MRG conference, Jo Hamilton explained how the BBC, in association with GfK NOP Media, is providing insight into how it is reaching audiences across an increasing number of platforms and measuring the value it is delivering to its audience.Guy Holcroft from GfK NOP Media explained some of the methodology used behind the… Continue reading MRG Conference 2008:Cross Media Reach

AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million).Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue.The fall in subscription revenue reflects a decrease in US… Continue reading AOL’s ad revenue falls

Rupert Murdoch’s News Corporation has reported a 30% fall in profits for the three months to the end of September.The company, owner of properties including MySpace and the Fox TV network, and majority shareholder in BSkyB, has revised down full-fiscal year operating profit forecasts from 4% to 6% to potentially show a double-digit decline.It also… Continue reading News Corp reports fall in profits

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3

eBay is preparing a review of its £15 million media planning and buying account. The company will start a formal pitch for the business at the start of next year, although it has already informed agencies of its plans to call a review. PHD, which previously held the account, split with eBay in February after… Continue reading eBay prepares review of media planning and buying account