Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year

Global advertising spending in measured media is expected to fall 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM. The projected decline is the first retreat in global advertising since the 3% fall recorded in 2001 after 2000’s dotcom-driven ad growth… Continue reading Global ad spend to fall 0.2% in 2009

Developing markets will largely counterbalance the decline in North America and Western Europe’s ad spend next year, which will fall by 5.7% and 1% respectively, according to ZenithOptimedia. Global ad spend is expected to decline 0.2% overall in 2009, while Asia Pacific and Central & Eastern Europe will still grow but at a slower rate… Continue reading ZenithOptimedia forecasts no growth in global adspend in 2009

Martina King is stepping down from her role as chairman of the Radio Advertising Bureau as radio industry trade body RadioCentre cuts seven jobs.King was appointed chairman of the RAB in February and also took on a role as non-executive director of RadioCentre (see Martina King Appointed RAB Chairman).Andrew Harrison, the chief executive of RadioCentre,… Continue reading RAB chairman steps down

Analysts at Screen Digest have criticised the Competition Commission (CC) after it ruled that online-video service Project Kangaroo will not have an effect on the UK online advertising market.Earlier this week, the CC ruled that Project Kangaroo (the joint venture between BBC Worldwide ITV and Channel 4) “is likely to result in a substantial lessening… Continue reading Analysts criticise Competition Commission’s Kangaroo ruling

Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of 4% year on year in November.The only daily national titles in our analysis to report circulation growth were the Financial Times and Guardian, up 0.8% and 0.4% year on year respectively.The Independent saw the largest fall of the national titles, down 13.8%… Continue reading ABC National Newspaper Round-Up: November 2008

This week’s edition of “The Inside Line” focuses on the Competition Commission’s provisional report into BBC Worldwide, ITV and Channel 4’s joint online VoD venture, Project Kangaroo. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is the Competition Commission right to impose restrictions upon Project Kangaroo?Andy… Continue reading The Inside Line: Project Kangaroo’s competition issues

November saw the Evening Standard‘s circulation slip by 1.2% month on month, to around 303,000 copies.Distribution figures for the afternoon freesheets the London Lite and thelondonpaper remained static month on month.The London Lite has a total figure of around 401,000 copies while thelondonpaper‘s is almost 501,000 copies.Both morning freesheets recorded slight distribution increases in November,… Continue reading Evening Standard sees month on month circulation dip

US DVR subscriber households are forecast to reach 52.3 million (44% of US TV households) by the end of 2014, up from 28.6 million (25% of US TV households) in the third quarter of 2008, according to a new report from Magna. Over the 10 years between 2004 and 2014, Magna estimates that DVRs will… Continue reading Growth forecast for US DVR subscriber households

Total UK advertising spend is set to fall by nearly 6% year on year in 2009, the worst of any developed country, according to a new GroupM forecast. UK national newspaper advertising is forecast to be down 12% year on year in 2009, regional titles down 13%, and the business-to-business magazine sector down 14%. TV… Continue reading UK ad spend to fall nearly 6% in 2009