Kangaroo, the on-demand video player from BBC Worldwide, ITV and Channel 4, will offer the ability to target advertisements to specific demographics, according to Errol Baran, head of new media advertising sales at Channel 4. Speaking on Tuesday at MediaTel Group’s Media Playground event in a session on broadcast and IPTV, Baran said that the… Continue reading Kangaroo To Target Ads To Specific Demographics
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The potential for targeted mobile ads is huge, according to one of the panellists speaking at Tuesday’s MediaTel Group Media Playground event. Mark Slade, managing director of 4th Screen Advertising, was speaking in a debate looking at the future of mobile, and he said: “The [mobile] operators know a hell of a lot information about… Continue reading Huge Potential For Targeted Mobile Ads
Total US measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to new data from TNS media intelligence. “Enduring concerns about economic conditions and consumer spending behaviour continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen,… Continue reading US Ad Expenditures Reach 0.6% In Q1
Speaking at yesterday’s MediaTel Group Media Playground event, Guy Phillipson, CEO of the Internet Advertising Bureau, said that in five years 35% of all media could be on the IP platform. In a brief but wide ranging interview with BBC media correspondent Torin Douglas, Phillipson also spoke about the direct response benefits of online, particularly… Continue reading The Media Playground Interview: Guy Phillipson
Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event. Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area… Continue reading Niche Networks Could Be Future Of Social Networking
Speaking at yesterday’s MediaTel Group Media Playground event, Guy Phillipson, CEO of the Internet Advertising Bureau, said that in five years 35% of all media could be on the IP platform.In a brief but wide ranging interview with BBC media correspondent Torin Douglas, Phillipson also spoke about the direct response benefits of online, particularly in… Continue reading The Media Playground Interview: Guy Phillipson
Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event.Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area in… Continue reading Niche Networks Could Be Future Of Social Networking
MediaTel Group yesterday ran its first Media Playground event showcasing the latest new media opportunities. The day’s first seminar in a packed line-up focused on research, with a stellar panel debating the future of the industry, focusing particularly on digital.Stuart Corke, director of customer insight at News International, said that it was imperative that standards… Continue reading Research Seminar Kicks Off Media Playground
Five’s digital channel, Fiver, is to air the two fly-on-the-wall series Living Lohan, starring celebrity mum Dina Lohan and daughter Ali Lohan, and Denise Richards: It’s Complicated.Living Lohan is a reality series from E! Entertainment Television starring celebrity mum and manager Dina Lohan and her youngest daughter, up-and-coming teen star Ali Lohan.In Denise Richards: It’s… Continue reading Fiver Gets Two New Reality Shows
Lee Bartlett is to replace Dawn Airey as ITV’s managing director of global content.Bartlett will be responsible for overseeing ITV plc’s UK and international production and distribution businesses, including ITV productions.Bartlett joined ITV Global Content as chief operating officer for the division at the start of April this year and has been acting as interim… Continue reading Bartlett To Replace Airey At ITV