Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television

Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of 5.1% year on year in October.The only daily national title in our analysis to enjoy an increase in circulation was the Financial Times, up 0.5% year on year.There was a large year on year fall for the Independent, down 16.3%. National Newspaper… Continue reading ABC National Newspaper Round-Up: October 2008

October was a good month for the Evening Standard, with the title enjoying a 3% month on month increase in circulation.The Standard now has a total circulation figure of just under 307,000 copies.Morning business freesheet City AM saw its distribution figure rise by just under 1% in October, to over 101,000 copies.The afternoon freesheets London… Continue reading Evening Standard’s circulation up in October

Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship

At Thursday morning’s MRG conference, Jo Hamilton explained how the BBC, in association with GfK NOP Media, is providing insight into how it is reaching audiences across an increasing number of platforms and measuring the value it is delivering to its audience.Guy Holcroft from GfK NOP Media explained some of the methodology used behind the… Continue reading MRG Conference 2008:Cross Media Reach

AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million).Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue.The fall in subscription revenue reflects a decrease in US… Continue reading AOL’s ad revenue falls

Rupert Murdoch’s News Corporation has reported a 30% fall in profits for the three months to the end of September.The company, owner of properties including MySpace and the Fox TV network, and majority shareholder in BSkyB, has revised down full-fiscal year operating profit forecasts from 4% to 6% to potentially show a double-digit decline.It also… Continue reading News Corp reports fall in profits

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3