Jon Miller, former CEO of AOL, is in the process of raising funds to try to buy Yahoo, according to a report in the Wall Street Journal. The reports that Miller believes he can do a deal that would be worth around $20 to $22 a share to Yahoo shareholders, which means raising about $28… Continue reading Former AOL CEO could try to acquire Yahoo!

RTL Group has announced the appointment of Andreas Rudas as executive vice president regional operations & business development central and eastern Europe at RTL Group’s headquarters. Rudas will be member of the RTL Group Executive Committee. Gerhard Zeiler, RTL Group CEO, said: “Due to his extensive experience in Eastern European markets, Andreas Rudas is excellently… Continue reading RTL Group appoints new member to executive management team

US advertising spending is expected to drop by 5% in 2009, according to Steve Lanzano, chief operating officer of MPG North America. Lanzano said that local advertising such as radio, television, newspapers and traditional billboards would suffer most as companies cut spending. Lanzano told the Reuters Media Summit in New York: “I think the real… Continue reading US ad spend expected to drop 5%

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

In November, a forecast by Enders Analysis predicted that total UK ad spend would fall by 12% in 2009, with TV ad spend expected to be down 10% next year and 4% in 2010. Despite small growth of 2% predicted for 2011, between 2007 and 2010 TV ad spend will have fallen by 19%, said… Continue reading INSIGHTanalysis: Media Healthcheck – November 2008

Direct marketing expenditures will once again outpace general advertising in 2008 and 2009, and is on track to capture 53% of total advertising expenditures next year, according to a yearly forecasts report from The Direct Marketing Association (DMA). ‘The Power of Direct Marketing’ Report found that ad spend is continuing to move from general advertising… Continue reading Direct marketing will account for 53% of US Ad Spend in 2009

The first edition of “The Inside Line” focuses on the practice of using search metrics to measure display advertising. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is it an unfair comparison to use the same metrics for measuring online display advertising and search?Dave Schruers –… Continue reading The Inside Line: Display & search, can you compare?

New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV

The mobile phone is the favoured digital device amongst 16-30 year olds, narrowly beating the computer into second place, according to a new study carried out by lifestyle research consultancy, Tuned In. The 1,000 person online survey scrutinised how young people are interacting with a range of digital media, with a key area of focus… Continue reading Mobile phones are the most popular digital device among young people

Future Publishing has reported a 9% rise in adjusted operating profit and a 3% boost in advertising in its preliminary results for the year. The publishing group said that advertising bookings in the three months to December were at 95% of their level in the same period last year. Future said it was “pleased” with… Continue reading Future Publishing reports profits increase