A new ITV survey into changing TV habits saw 40% of respondents claim to watch TV on a computer, laptop or handheld device.Some 33% of respondents to the GfK survey said they will be staying in and watching more TV this Christmas.In terms of where people watch TV, the living room came out on top… Continue reading 40% of online adults watching TV on a computer

UK ad spend is expected to drop 0.8% this year, the first annual drop since 2001, according to new forecasts from ZenithOptimedia. This 0.8% drop is a large downward revision of the Publicis Groupe agency’s forecast of 4.9% growth made earlier this year. Ad spend is expected to rise to 1.5% in 2009, buoyed by… Continue reading UK ad spend forecast to fall 0.8% this year

Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year

Global advertising spending in measured media is expected to fall 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM. The projected decline is the first retreat in global advertising since the 3% fall recorded in 2001 after 2000’s dotcom-driven ad growth… Continue reading Global ad spend to fall 0.2% in 2009

Developing markets will largely counterbalance the decline in North America and Western Europe’s ad spend next year, which will fall by 5.7% and 1% respectively, according to ZenithOptimedia. Global ad spend is expected to decline 0.2% overall in 2009, while Asia Pacific and Central & Eastern Europe will still grow but at a slower rate… Continue reading ZenithOptimedia forecasts no growth in global adspend in 2009

Martina King is stepping down from her role as chairman of the Radio Advertising Bureau as radio industry trade body RadioCentre cuts seven jobs.King was appointed chairman of the RAB in February and also took on a role as non-executive director of RadioCentre (see Martina King Appointed RAB Chairman).Andrew Harrison, the chief executive of RadioCentre,… Continue reading RAB chairman steps down

Analysts at Screen Digest have criticised the Competition Commission (CC) after it ruled that online-video service Project Kangaroo will not have an effect on the UK online advertising market.Earlier this week, the CC ruled that Project Kangaroo (the joint venture between BBC Worldwide ITV and Channel 4) “is likely to result in a substantial lessening… Continue reading Analysts criticise Competition Commission’s Kangaroo ruling

Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of 4% year on year in November.The only daily national titles in our analysis to report circulation growth were the Financial Times and Guardian, up 0.8% and 0.4% year on year respectively.The Independent saw the largest fall of the national titles, down 13.8%… Continue reading ABC National Newspaper Round-Up: November 2008

This week’s edition of “The Inside Line” focuses on the Competition Commission’s provisional report into BBC Worldwide, ITV and Channel 4’s joint online VoD venture, Project Kangaroo. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is the Competition Commission right to impose restrictions upon Project Kangaroo?Andy… Continue reading The Inside Line: Project Kangaroo’s competition issues

November saw the Evening Standard‘s circulation slip by 1.2% month on month, to around 303,000 copies.Distribution figures for the afternoon freesheets the London Lite and thelondonpaper remained static month on month.The London Lite has a total figure of around 401,000 copies while thelondonpaper‘s is almost 501,000 copies.Both morning freesheets recorded slight distribution increases in November,… Continue reading Evening Standard sees month on month circulation dip