Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services
ARCHIVE ▸ The Media Leader Staff
US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online
Last night saw The Apprentice go head to head with the second Britain’s Got Talent live semi-final, with the ITV1 show emerging the victor in the ratings war.Britain’s Got Talent, which ran from 8.30pm to 10pm, had a peak audience of 8.6 million adult viewers, a 36.5% share of viewing.Appearing again on Saturday’s final will… Continue reading Britain Beats The Apprentice
Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On
ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals
Virgin Media has unveiled artwork of the nation’s favourite TV shows made entirely from food to mark the full launch of the BBC iPlayer on its on-demand television service next week.The iPlayer is available to Virgin Media’s digital TV customers at no extra cost and is launching from next week through its EPG as well… Continue reading Virgin Media Launches Edible Art Exhibition To Promote iPlayer
Sir Martin Sorrell, chief executive of the world’s second largest advertising group WPP, has said that the advertising market in Western Europe has bounced back from its March downturn.Sorrell was talking at A Reuters Global Technology, Media and Telecoms Summit in New York via video link, where he said that advertising revenue for April was… Continue reading Ad Market Performed Better In April Says Sorrell
A new report from Screen Digest reveals that total pay TV penetration will increase rapidly in Central and Eastern European countries, from 40% at the end of 2007 to 60% by 2012 with a total of 63 million homes subscribing to pay TV services. The impressive growth will be driven by a strong pay TV… Continue reading Eastern European Pay-TV Penetration To Increase Rapidly
Ofcom’s new report shows that rural areas in the UK are now better connected to broadband than urban areas. The report shows that 59% of rural homes now have broadband, compared with only 57% of urban homes. This follows concerns of a ‘digital divide’ between country and built-up areas when the service was first released.… Continue reading Number Of Rural Broadband Households Now Tops Urban
Sales of DAB digital radios have topped seven million, according to the latest figures from GfK, the industry’s marketing service.At the end of April, cumulative sales stood at 7.05 million following a record Christmas period and growth of 28% year-on-year in quarter one, 2008.DAB radios are now selling at more than two million a year… Continue reading DAB Radio Sales Top Seven Million