The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

The Competition Appeal Tribunal (CAT) has rejected an appeal from Virgin Media which could have seen BSkyB forced to sell all of its 17.9% stake in ITV.In September, Virgin Media lodged an appeal which said that the Competition Commission did not properly consider rules governing the plurality of UK media ownership when it decided that… Continue reading Virgin Media Appeal Over Sky’s ITV Stake Rejected

Sony Ericsson has teamed up with Bauer Media’s FHM to create the first magazine campaign shot entirely on a mobile phone camera.Promoting the new Sony Ericsson C905 Cyber-shot handset, the five-figure deal sees the phone camera advertorials run in the December 2008 issue of FHM to target the Christmas shopping season.Bauer Media developed the creative… Continue reading FHM And Sony Ericsson In Magazine Ad Campaign First

BSkyB’s latest results saw profits grow by 21% year on year, though revenues only grew by 5% based on the same period. 334,000 new customer additions were added in their Q1 (financial year running July – June) with churn now standing at 10.9% – resulting in a net customer growth of 87,000 – which takes… Continue reading BSkyB’s profits grow faster than revenues

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers signed by CBS Outdoor for the Westfield shopping centre, which opens in London today.The digital advertising opportunities include large-format LED screens, as well as 110 bespoke, 57-inch LCD screens housed within interior-designed pods.There are three large HD screens, the largest… Continue reading CBS Unveils First Westfield Digital Advertisers

Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK

Bauer Media has signed an exclusive, multi-platform deal with Electronic Arts to promote the release of its new XBOX 360 game, Command & Conquer: Red Alert 3.The six-figure deal, brokered by MediaCom, will see Bauer Media promote the latest instalment of the game on-air, online and in print across its media brand portfolio. The activity… Continue reading Bauer Media Signs Multi-Platform Ad Deal With EA

WPP Group’s revenue was up 16.2% year on year in the third quarter to £1.72 billion. However, growth was just 6% if currency fluctuations over the year are ignored and 3% if acquisitions are also ignored. In a trading statement released today, WPP said that 2009 will be a “very tough year” with no real… Continue reading WPP Reports Revenue Increase In Q3

UK online advertisers are moving from traditional leaderboard banners to Mid Page Units (MPUs) and other new formats, according to new research from Yahoo!’s ad exchange company, Right Media. The research found that MPU’s were the most popular online ad format in the UK during the first half of 2008. The figures reveal that the… Continue reading UK Online Advertisers Moving To New Ad Formats

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay