Publicis Groupe’s revenue was €1,105 million during Q3, down from €1,122 million in Q3 2007, although Publicis said that, adjusting the figures to take into account the drop in the values of the pound and dollar, it showed organic growth of 3.9% globally. In Europe, organic growth was up 0.9% over the same period last… Continue reading Publicis Reports Q3 Organic Revenue Growth

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads

GMTV’s pre-tax profit rose by £6 million in 2007, as a result of including £12.3 million of revenue from its controversial phone competitions. Revenue, excluding exceptional turnover, was £68.8 million down 8% year on year. The company said the inclusion of the phone revenue was the “principal factor” operating profits rose to £21.736m, compared with… Continue reading GMTV Reports Rise In Pre-Tax Profits

Aegis has acquired the Malaysian digital agency IF for an undisclosed amount. IF, based in the Malaysian capital of Kuala Lumpur, specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery Networks International. The agency will be the first dedicated Malaysian office for Aegis’ Isobar network, offering digital… Continue reading Aegis Acquires Malaysian Digital Agency

Regional newspaper publisher Newsquest has revealed a 23.6% year on year drop in ad revenue for the third quarter. The company’s classified ad revenue was 29.1% down year on year, with the fall caused by declines of 51.3% in real estate ads, a 25.2% fall in employment ads and 25.3% in motors. Newsquest’s US owner… Continue reading Newsquest Suffers Drop In Ad Revenue

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008

New research has found that there is a large US audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. The study, conducted by Forrester Consulting on behalf of Veoh Networks, found that Engaged Viewers (viewers… Continue reading Large Number Of Engaged Viewers Watching Long-Form Online Video

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October. Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic. WPP has also announced that it will move… Continue reading WPP Extends TNS Takeover Offer

At last night’s MRG evening meeting, Lucy Bristowe and Stephen Murfet presented the latest findings from the SkyView research.The SkyView panel is made up of 33,000 Sky households, and of these, 10,300 are Sky+ homes, 3,400 are HD and 8,200 are PVOD (Push Video-on-Demand) enabled homes, using Sky Anytime.The research has shown that the longer… Continue reading SkyView Research Discussed At MRG Evening Meeting