Social networking services will dominate a burgeoning market for mobile user-generated content, according to a new report from Juniper Research. Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by… Continue reading Mobile UGC Revenues To Rise Tenfold By 2012
ARCHIVE ▸ The Media Leader Staff
A repeat of the James Bond movie Die Another Day, on ITV1 at 8pm last night, performed admirably well, beating Big Brother and a repeat showing of BBC One’s popular crime drama Waking The Dead.The classic action movie, which features the awesome Madonna song of the same name, had a peak adult audience of 4.3… Continue reading Bond Bags The Viewers
Jim Hytner, Barclays’ group brand and marketing director, is to leave the bank in November to become commercial director of Top Up TV.In his new role Hytner will be responsible for expanding Top Up TV’s commercial opportunities.He joined Barclays in 2004, having resigned as marketing and commercial director of ITV (see Hytner Quits ITV After… Continue reading Jim Hytner To Join Top Up TV
Easy Living the women’s monthly magazine, is to get its own channel on YouTube, following the launch of Vogue, Glamour and Brides on the video-sharing site.The new channel will show cookery videos featuring the magazine’s food editor, David Herbert.Abigail Chisman, general manager for Conde Nast Interactive, said, “We’re keen to capitalise on this premier destination… Continue reading Easy Living Magazine To Get YouTube Channel
Virgin Media is to launch an online ad campaign to promote the football highlights package on its web portal.The campaign will mark the first time that clips of Premier League football have been used in online advertising.Users will be able to click through to a landing page where they can view highlights or find out… Continue reading Virgin Media To Launch Online Football Ad Campaign
Jim Hytner, group brand and marketing director at Barclays, is to leave the bank in November to take up the role of commercial director at Top Up TV. His departure will see Deanna Oppenheimer, currently chief executive of retail banking, take charge of the marketing department before a decision is made on the banks long-term… Continue reading Hytner To Join Top Up TV
Jellyfish, the trial digital magazine from the National Magazine Company, has been axed, with marketing and distribution problems blamed for its demise.The e-zine was initially launched on a 14-week trial and this had been extended until September, however NatMags has decided to end it after 20 weeks.The title, delivered via email, apparently encountered problems with… Continue reading NatMags Axes Jellyfish After Trial Problems
The Audit Bureau of Circulations has begun an investigation into how magazine circulation figures became available on its website six days before this Thursday’s official release.The ABC figures for the first six months of 2007 were accidentally released on the ABC website on Friday for a short period.The mistake was apparently noticed by a MediaGuardian… Continue reading ABC Launches Investigation Into Magazine Leak
Half of all UK households have now converted all their TVs to digital, according to the Ofcom/Digital UK Tracker survey published today.The survey also shows a steady increase in public awareness and understanding of switchover, which begins in Whitehaven, Cumbria on October 17 (see Whitehaven Gets Ready For Digital Switchover) before a nationwide roll out… Continue reading Half Of All UK Households Have Converted To Digital
A new report from eMarketer says that legal squabbles over internet radio will not stop the growth of the medium. The Radio Trends report quotes a US forecast from Bridge Ratings which predicts that internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006. Another estimate,… Continue reading Legal Arguments Won’t Stop Growth Of Internet Radio