Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London.Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that the… Continue reading AOL Buys Targeted Ad Company In $300m Deal

BT has reported pre-tax profits of £1.5 billion for the second quarter, up 2%, with revenues of £5 billion, up 3%. Its second quarter earnings were up by 2%, boosted by growth in its networked IT services and broadband. The telecoms giant had 11.7 million wholesale broadband connections (DSL and LLU) at the end of… Continue reading BT Announces Q2 Results

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London. Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that… Continue reading AOL Buys Targeted Ad Company In $300m Deal

News Corp has reported a rise in operating income to $1.05bn (£499m) for the three months to the end of September. Chief executive Rupert Murdoch said that the rise in operating income was due to the strong box-office performance of films such as The Simpsons Movie. Net profits were down 13% to $732m, although in… Continue reading News Corp Reports Rise In Operating Income

Orange is to launch its IPTV service before the end of the year, with plans to offer a hybrid VoD and Freeview package.Tim Pearson, director of IPTV at Orange UK, told Media Week that with the IPTV platform coming on stream, the company is looking at offering clients the ability to run campaigns across its… Continue reading Orange To Launch IPTV Service This Year

Liverpool might have picked up a record win in the footer on ITV1 last night, but it was not enough to beat the drama double-whammy on BBC One, with Holby City and Spooks grabbing more adult viewers.On at 9pm, Spooks had a peak of 5.3 million adults, a 24.5% share of the audience, with an… Continue reading Liverpool Beaten By BBC One

ITV has made a submission to the Competition Commission arguing that BSkyB should be made to divest its 17.9% stake to address issues of “material influence”.The broadcaster’s submission is part of an ongoing consultation which is due to be completed by early December when the Commission hands over a full report to the secretary of… Continue reading ITV Wants Total Divestment Of Sky Stake

Iceland has been confirmed as the sponsor for the seventh series of I’m A Celebrity – Get Me Out Of Here!.The fully integrated deal – the second year running Iceland has sponsored the show – includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.I’m A Celebrity… Continue reading Iceland Continues I’m A Celebrity Sponsorship

Virgin Media added 13,000 customer net additions in the third quarter, following a loss of 70,300 in the second quarter.The company put the Q2 loss down to the company’s dispute with Sky over carriage of the broadcaster’s basic channels package (see Virgin Media And Sky: The Story So Far).Broadband net additions in the quarter were… Continue reading Virgin Media Adds 13,000 Customers in Q3