A new study conducted by JupiterResearch for Akamai Technologies reveals that having experienced poor video performance at an internet site, more than half of US online video users would seek content from a competing website, and a quarter would leave with a more negative brand perception and be less likely to return to the poorly… Continue reading Online Video Quality Could Affect Revenue Opportunities

GroupM’s latest global ad forecast says that advertising is easily keeping pace with robust growth in the global economy, despite negative news this year of debt fatigue, persistent inflation and tighter money. GroupM adds that with global ad revenue in prospect to rise 6% in 2007 to $433 billion and 7% in 2008 to $462… Continue reading Advertising Keeping Pace With Global Economy

This Thursday’s ABC release will for the first time list together the total magazine audience for print, online and events.Both BBC Magazines and IPC Media are releasing ABC group reports, which list print, online and event data in one document.BBC Magazines, a division of the BBC’s commercial arm BBC Worldwide, has today released a group… Continue reading ABC Release To Feature Magazine Group Reports

Emap’s First magazine is to go fortnightly this month before relaunching as a glossy in September.The new-look title will be more upmarket and aspirational, and is likely to be more celebrity-focused, according to reports. In the women’s sector, many of the celebrity-focused titles were the only ones to record an increase in circulation at the… Continue reading Emap To Relaunch First Magazine

The big winner in the ratings battle last night was The Inspector Lynley Mysteries on BBC One at 8pm.The return of the detective show had a peak of 4.3 million adult viewers (a 23% share of the audience) and an average of 4.1 million stayed tuned throughout its hour and a half running time.On ITV1… Continue reading New Series Of Inspector Lynley Gets 4.3m Adults

About 1,000 offshore gambling websites, including William Hill Casino, Betfred Casino and Poker and Littlewoodscasino.com, have been banned from advertising in the UK.The ban comes into effect on 1 September when the Gambling Act comes into force and applies to any gambling companies operating outside the European Economic Area.Culture Secretary James Purnell said: “I make… Continue reading Government Bans Offshore Gambling Websites

IPC Media has launched a new online women’s lifestyle portal called Goodtoknow.co.uk, which will act as the central portal of IPC Connect’s weekly titles Pick Me Up, Woman’s Weekly, Now and Woman’s Own.The launch of the site, which is being edited by June Smith Sheppard, follows the launch of IPC’s home portal housetohome.co.uk in May… Continue reading IPC Unveils Women’s Online Lifestyle Portal

A new report from the Pew Internet & American Life Project claims that the growing adoption of broadband combined with a push by content providers to promote online video has helped to pave the way for US mainstream audiences to embrace online video viewing. According to the report, 57% of online adults in the US… Continue reading US Audiences To Embrace Online Video

The European business-to-consumer e-commerce market will reach nearly €323 billion over the next five years, up from €106 billion in 2006, according to a new report from eMarketer. The European B2C E-Commerce: Spotlight on the UK, Germany and France shows that these three countries dominate European e-commerce, accounting for 72% of total online sales. The… Continue reading European E-Commerce Market To Reach £323bn

ITV1’s controversial film Malcolm and Barbara: Love’s Farewell finally hit our screens last night, but it was beaten in the 9pm ratings battle by Waking The Dead and Big Brother.The ITV documentary, which had a peak of three million adult viewers (a 16.4% audience share), has been much mentioned in the news recently, with claims… Continue reading Three Million Watch Malcolm And Barbara