All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions. Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing… Continue reading Digital Radio Predicted To Benefit From New Technologies
ARCHIVE ▸ The Media Leader Staff
ZenithOptimedia has upgraded its predictions for the advertising industry over the next three years, forecasting underlying growth to remain solid, despite the market slowing in 2005 after the sporting events and elections seen in 2004. Global advertising expenditure is estimated to enjoy growth of 5.4% in 2005, up from previous estimates of 5.0%, while 2006… Continue reading Advertising Market Forecast To Remain Solid
United Business Media (UBM) has announced the sale of its market research arm, NOP World, to German company GfK Aktiengesellschaft for £383 million in cash. Earlier this year, UBM announced a review of strategic options for NOP World and a commitment that “if sold, the Board intends that UBM should return a substantial part of… Continue reading UBM Sells NOP To German Research Firm
Shareholders of radio groups Capital Radio and GWR Group have approved the merger of the two companies, creating a single broadcaster with control of more than 40% of the radio advertising market. At an Extraordinary General Meeting held earlier today, all other resolutions proposed, including changing the company name to GCap Media were passed by… Continue reading Shareholders Approve Capital GWR Merger
Consumer adoption of wireless broadband is predicted to rise, offering marketers new ways to reach customers, according to analysts eMarketer’s new report Wireless Broadband: The Future Around the Corner. eMarketer promises more bandwidth everywhere, in the home and office, on the street and on the road, creating new networking possibilities and a generally more streamlined… Continue reading Rise Of Wireless Broadband Adoption
Staff – MediaTel NewsLine Jim Kite, Universal McCann’s top research executive, has left the company’s global research division at the Interpublic unit, taking up the head research post at Publicis’ MediaVest unit to mark the latest high-profile defection from McCann’s senior management team.Last month saw Robin Kent replaced in the position of worldwide chief executive… Continue reading McCann Loses Kite As Wind Of Change Sweeps Management
Staff – MediaTel NewsLine The BBC has launched the Creative Archive Licence, allowing companies and institutions to download material from its extensive film, television and radio back catalogue legally for the first time.Media and arts organisations, universities and libraries have been urged by the Corporation to subscribe to the scheme, designed to allow public access… Continue reading BBC Shares Archives Through Legal Downloads
Staff – MediaTel NewsLine Carat has appointed acting managing director Neil Jones as the company’s new managing director, filling the shoes of Colin Mills, who left the post earlier this year with no new role to go to.Mills’ departure ended an 11 year tenure at the company, six of which were spent as managing director… Continue reading Neil Jones Appointed MD Of Carat
Staff – MediaTel NewsLine National student union TV network, SUBtv, has secured a further 20 university campuses to expand its network into a total of 85 institutions and reach 1.5 million students every week, representing 75% of the overall student population.The massive expansion, made as part of the broadcaster’s strategic growth programme, sees the network… Continue reading SUBtv Expansion Corners 75% Of Student Audiences
Future has announced that its bid for Highbury House Communications has lapsed following an earlier announcement from the Office of Fair Trading (OFT). The OFT refereed the proposed merger of magazine publishers Highbury House Communications and Future, to the Competition Commissions under provisions of the Enterprise Act, 2002. Future’s all-share bid for Highbury was announced… Continue reading Future Drops Highbury Merger After OFT Referral