Pay-per-click (PPC) search in Australia is estimated to grow by 85% this year, with new research from Frost & Sullivan predicting the market to total 130 million Australian dollars this year, up from A$70 million in 2004. The market intelligence firm projects the PPC business to increase to A$350 by 2009 and states that paid… Continue reading Paid Search Fastest Growing Online Area In Australia

The Children’s Food Bill campaign has published a major new report detailing the repeated failure of voluntary controls to curb junk food advertising to children. coinciding with the Department of Health’s “Food and Drink Advertising Promotion Forum”, meeting for the first time this morning.The report, Children’s Food Bill – Why we need a new law,… Continue reading Government Fails To Curb Junk Food Advertising to Kids

Media regulator, Ofcom, has advertised a new local FM commercial radio licence to cover the towns of Warwick, Leamington Spa, Kenilworth and the immediately surrounding areas.Ofcom estimates that the new licence could reach coverage of an area with a 15+ population of around 100,000, although the exact coverage will be determined by the location of… Continue reading Ofcom Advertises New Warwick FM Licence

The UK’s film fans were out in force in May, with the latest figures from the Cinema Advertising Association revealing a 0.3% increase in visits year on year, due mainly to the huge success of Star Wars: Revenge of the Sith.The sci-fi epic was by far the highest grossing film of the month, taking £26.8… Continue reading Star Wars Boosts Cinema Audiences In May

WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA). May enjoyed an average daily total of 53.8 million page impressions viewed, not quite… Continue reading WAP Use Continues To Grow

Ulster TV (UTV) has announced the appointment of Scott Taunton as chief executive officer of The Wireless Group (TWG), taking up his new post with immediate effect following UTV’s acquisition of the company last month.UTV acquired TWG in a deal worth around £98 million. Taunton’s appointment sees him replace former chief executive, Kelvin MacKenzie who… Continue reading UTV Appoints Taunton As New Wireless Chief

The increasing penetration of digital radio is making the industry a ‘complicated business’, with new research from the BBC identifying the difference in levels of knowledge and awareness in the digital market. Speaking at the Edinburgh Radio Festival, Simon Nelson, controller for BBC radio and music interactive, and Jo Hamilton, the Corporation’s head of audience… Continue reading BBC To Drive Future Uptake Of DAB Radio

Despite its increasing uptake in the US, satellite radio has not yet penetrated in the UK, with Stephen Carter, chief executive for Ofcom, saying that the medium is interesting, but “not really being looked into” by the media regulator. Speaking at the Edinburgh Radio Festival, Carter claimed that a subscriber radio model would not have… Continue reading Ofcom Shows Lack Of Interest In UK Satellite Radio Uptake

Sky Sports’ Soccer AM has been rapped by Ofcom over the use of product placements, after giving a brand of basketball boots editorial airtime and endorsementsOfcom took exception to a presenter on the morning sports show describing the boots as being worn by a quarter of NBA players, and making reference to the boots’ manufacturer.Sky… Continue reading Soccer AM Has Wrist Slapped After Product Placement

GCap Media has merged its two FM networks to create The One Network from The Mix and Capital FM, offering more comprehensive solutions for advertisers and smoothing the path for bespoke national campaigns.The move will see advertisers offered easily implemented advertising campaigns on a national scale through the network, which spans a massive 39 local… Continue reading GCap Merges Mix And Capital Networks To Form One