The Times‘ advertising sales director, Mathew Watkins, has defected to the Telegraph to become the newspaper’s new group sales director, ending his career with News International’s flagship quality title which has spanned more than a decade.The new role will see Watkins responsible for all advertising at the Telegraph, including its classified division, reporting to the… Continue reading Telegraph Scoops Times Ad Director

ITV has signed its second poker sponsorship in as many months, with littlewoodspoker.com signing up for both broadcast and online sponsorship of ITV1’s All Star Poker Challenge.The deal follows similar coverage by online gaming firm, 24h Poker, which last month agreed to sponsor ITV2’s high-profile The Rebel Billionaire (see Poker Firm To Sponsor ITV2 Branson… Continue reading ITV Deal Secures Littlewoods Poker Sponsorship

The Telegraph Group has awarded its direct marketing business to Hall Moore CHI following a closely fought three-way pitch against Personal and Rapier.The move completes the consolidation of the Telegraph‘s business into the Clemmow Hornby Inge group, which already includes CHI for the newspaper’s above-the-line advertising and Naked Inside for communications planning.Explaining the importance of… Continue reading Telegraph Signs Hall Moore CHI For Direct Marketing

The confidence of business executives around the world is in decline, with European respondents of The McKinsey Global Survey of Business Executives July 2005 revealing that those who think that Europe’s economy has become worse greatly outnumber those who think it has improved. European executives are less confident in the economic climate for the first… Continue reading Continuing Decline In Global Economic Confidence

Advertisers have started to target their audiences through computer gaming, with US company, Massive Incorporated, launching full-motion video and audio ads in its main distribution title, Anarchy Online. The video ads are inserted in billboards and television screens throughout the games, with the adverts promoting Panasonic and the premiere of the American television series Lost… Continue reading Advertisers Switch To Inter-Game Advertising

Worldwide broadband lines grew to 174.4 million during the first quarter of 2005, enjoying an increase of 8.5% from the 151.5 million lines at 31 December 2004, according to internet research specialist, Point-Topic. Digital subscriber lines (DSL) were shown to grow by 10.4%, while cable modem and other technologies achieved a more modest 5% growth… Continue reading Worldwide Broadband Lines Top 174 Million In Q1 2005

Satellite subscriptions in the US are predicted to rise to nearly 50 million by 2014, according to Kagan Research’s new Satellite Radio Outlook 2005 report. The group attributes the increase in growth to a combination of factors, including growing consumer interest, new programming and agreements with automakers. According to Kagan, these factors will result in… Continue reading Satellite Subscriptions To Reach 50 Million By 2014

The media market in June saw a number of forecasters analysing advertising expenditure, in both the US and UK, with online shown to be surging in popularity both in terms of share of adspend and the growth of the number of homes with access to the internet. Early in the month, figures from JupiterResearch predicted… Continue reading INSIGHTanalysis: Media Healthcheck – June 2005

Revenues for residential voice over internet protocol (VoIP) in North America are predicted to expand considerably over the next few years, increasing to over $4 billion by 2010, up from $295.1 million in 2004, according to a new report by Frost & Sullivan. The research group estimates the number of residential VoIP lines to increase… Continue reading Residential VoIP Revenues Forecast To Increase To Over $4 Billion By 2010

British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole.Pearson, which publishes the Financial Times and Penguin books, recorded a pretax loss of… Continue reading Pearson Delivers Confident Predictions For 2005