Viacom Outdoor’s Digital Escalator Panels (DEPs), installed at the London Underground’s Tottenham Court Road station earlier this year, have wowed commuters, with many enthralled by them and choosing to pay extra attention as they continue their journey.Research by Viacom Outdoor into the effect and response to the new medium showed that 80% of Londoners thought… Continue reading Electronic Billboards See Positive Response

Ntl’s fledgling video on-demand service looks set for a huge boost this month, as an extra 100,000 customers are given access to the company’s TV-replay and movie content at the touch of a button.The extended roll-out of the service will encompass Luton, Broxbourne, Huddersfield, Dewsbury and parts of Hertfordshire and Bedfordshire, taking ntl’s on-demand subscriber… Continue reading NTL Extends On-Demand Coverage By 100,000

GCap Media has become the first broadcaster in Britain to allow independent audits of its SMS and e-mail databases, signing up to allow ABC Electronic (ABCE) to verify its data.The company hopes to send a “clear message to the mobile market” with its pledge to keep accurate data, providing “credible data” to support its opt… Continue reading GCap To Provide Audited Text And E-mail Stats

The Times‘ advertising sales director, Mathew Watkins, has defected to the Telegraph to become the newspaper’s new group sales director, ending his career with News International’s flagship quality title which has spanned more than a decade.The new role will see Watkins responsible for all advertising at the Telegraph, including its classified division, reporting to the… Continue reading Telegraph Scoops Times Ad Director

ITV has signed its second poker sponsorship in as many months, with littlewoodspoker.com signing up for both broadcast and online sponsorship of ITV1’s All Star Poker Challenge.The deal follows similar coverage by online gaming firm, 24h Poker, which last month agreed to sponsor ITV2’s high-profile The Rebel Billionaire (see Poker Firm To Sponsor ITV2 Branson… Continue reading ITV Deal Secures Littlewoods Poker Sponsorship

The Telegraph Group has awarded its direct marketing business to Hall Moore CHI following a closely fought three-way pitch against Personal and Rapier.The move completes the consolidation of the Telegraph‘s business into the Clemmow Hornby Inge group, which already includes CHI for the newspaper’s above-the-line advertising and Naked Inside for communications planning.Explaining the importance of… Continue reading Telegraph Signs Hall Moore CHI For Direct Marketing

The confidence of business executives around the world is in decline, with European respondents of The McKinsey Global Survey of Business Executives July 2005 revealing that those who think that Europe’s economy has become worse greatly outnumber those who think it has improved. European executives are less confident in the economic climate for the first… Continue reading Continuing Decline In Global Economic Confidence

Advertisers have started to target their audiences through computer gaming, with US company, Massive Incorporated, launching full-motion video and audio ads in its main distribution title, Anarchy Online. The video ads are inserted in billboards and television screens throughout the games, with the adverts promoting Panasonic and the premiere of the American television series Lost… Continue reading Advertisers Switch To Inter-Game Advertising

Worldwide broadband lines grew to 174.4 million during the first quarter of 2005, enjoying an increase of 8.5% from the 151.5 million lines at 31 December 2004, according to internet research specialist, Point-Topic. Digital subscriber lines (DSL) were shown to grow by 10.4%, while cable modem and other technologies achieved a more modest 5% growth… Continue reading Worldwide Broadband Lines Top 174 Million In Q1 2005

Satellite subscriptions in the US are predicted to rise to nearly 50 million by 2014, according to Kagan Research’s new Satellite Radio Outlook 2005 report. The group attributes the increase in growth to a combination of factors, including growing consumer interest, new programming and agreements with automakers. According to Kagan, these factors will result in… Continue reading Satellite Subscriptions To Reach 50 Million By 2014