Advertising expenditure in the UK rose by 5.6% in 2004, totaling £18.4 billion, according to the Advertising Association’s (AA) Advertising Statistics Yearbook 2005.The yearbook, researched and compiled on the AA’s behalf by the World Advertising Research Centre (WARC), demonstrates an annual growth rate of 4.2% in real terms, after adjusting for inflation.The new statistics show… Continue reading AA Figures Show UK Ad Spend Continuing To Rise

Emap’s flagship men’s magazine, FHM, has pushed its worldwide readership to an estimated 15 million, with the arrival of the publication in Sweden marking the 30th international edition of the magazine.The Swedish edition will have an initial print run of 150,000, and will be edited by Tobias Wickstrom, hitting the shelves at a special introductory… Continue reading FHM Widens Readership With 30th International Edition

Student TV Network, SUBtv has agreed a deal with the Fairtrade Foundation to make an exclusive live music promotion for students.The 12 to 18 month contract will see live sets and events planed, aiming to publicise Fairtrade, while introducing new musical acts to the student audience.Commenting on the initiative, Paul Miles, managing director of SUBtv… Continue reading SUBtv Signs Fairtrade Foundation For Live Music Promo

Channel 4 is to give a £2 million cash injection to its broadband operations, spawning a huge increase in online activities, and taking all of its internet content operations in house, according to reports this morning.The investment will see Channel 4 create a range of content specifically for internet audiences, including behind the scenes programmes… Continue reading Channel 4 Ploughs £2 Million Into Broadband Content

WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA).May enjoyed an average daily total of 53.8 million page impressions viewed, not quite as… Continue reading Britain’s Fondness For WAP Increases

Consumer e-commerce sales in India is enjoying strong growth, with predictions from the Internet Online Association of India (IOAI) estimating that the medium will reach a value of $550 million by 2006-2007. According to the new Power Shopper: E-commerce Report 2005-06, the internet has been a key driver of the Indian economy, with outsourcing bolstering… Continue reading E-Commerce In India To Reach $550 By 2006-2007

Pay-per-click (PPC) search in Australia is estimated to grow by 85% this year, with new research from Frost & Sullivan predicting the market to total 130 million Australian dollars this year, up from A$70 million in 2004. The market intelligence firm projects the PPC business to increase to A$350 by 2009 and states that paid… Continue reading Paid Search Fastest Growing Online Area In Australia

Market information group, Taylor Nelson Sofres (TNS) has revealed good growth in revenue in the first half of 2005 across most regions, with a weaker than anticipated performance in the UK and US custom research division. According to a trading update issued by the company, group full year underlying revenue growth is expected in be… Continue reading TNS Enjoys Good Start To 2005

The Children’s Food Bill campaign has published a major new report detailing the repeated failure of voluntary controls to curb junk food advertising to children. coinciding with the Department of Health’s “Food and Drink Advertising Promotion Forum”, meeting for the first time this morning.The report, Children’s Food Bill – Why we need a new law,… Continue reading Government Fails To Curb Junk Food Advertising to Kids

Media regulator, Ofcom, has advertised a new local FM commercial radio licence to cover the towns of Warwick, Leamington Spa, Kenilworth and the immediately surrounding areas.Ofcom estimates that the new licence could reach coverage of an area with a 15+ population of around 100,000, although the exact coverage will be determined by the location of… Continue reading Ofcom Advertises New Warwick FM Licence