Advertising expenditure in the UK rose by 5.6% in 2004, totaling £18.4 billion, according to the Advertising Association’s (AA) Advertising Statistics Yearbook 2005.The yearbook, researched and compiled on the AA’s behalf by the World Advertising Research Centre (WARC), demonstrates an annual growth rate of 4.2% in real terms, after adjusting for inflation.The new statistics show… Continue reading AA Figures Show UK Ad Spend Continuing To Rise

Emap’s flagship men’s magazine, FHM, has pushed its worldwide readership to an estimated 15 million, with the arrival of the publication in Sweden marking the 30th international edition of the magazine.The Swedish edition will have an initial print run of 150,000, and will be edited by Tobias Wickstrom, hitting the shelves at a special introductory… Continue reading FHM Widens Readership With 30th International Edition

United Business Media (UMB)looks likely to sell its 35% share in Five, after reports this morning over a buyout deal from European broadcaster, RTL. In May, the Sunday Express claimed that UBM was preparing to offload its 35% stake in Five, with 65% stakeholder, RTL, in line to purchase the remaining share for £250 million.… Continue reading UBM To Sell Five Share

Advertising expenditure in the UK rose by 5.6% to £18.4 billion in 2004, enjoying an increase of 4.2% in real terms, according to the latest figures released by the Advertising Association (AA). The AA’s Advertising Statistics Yearbook 2005, researched and complied on its behalf by the World Advertising Research Centre (WARC), shows that although adspend… Continue reading UK Adspend Up 5.6% In 2004

New media usage is growing fastest among the 18-24 year old age group, with their early adoption of technology causing problems for advertisers marketing models, according to results from BIGresearch’s latest Simultaneous Media Survey (SIMM VI). The study questioned over 14,000 consumers on their media consumption, including the internet, picture photos, instant messaging, blogging, cell… Continue reading Youth Market Corners New Media Arena

Broadband connections in the US rose by 34% to 37.9 million users during 2004, according to data released by the Federal Communications Commission (FCC). Cable and digital subscriber lines (DSL) were shown to be leading the growth in terms of broadband penetration, with DSL lines increasing by 45%, to 13.8 million in 2004. High-speed cable… Continue reading US Broadband Up 34% In 2004

Student TV Network, SUBtv has agreed a deal with the Fairtrade Foundation to make an exclusive live music promotion for students.The 12 to 18 month contract will see live sets and events planed, aiming to publicise Fairtrade, while introducing new musical acts to the student audience.Commenting on the initiative, Paul Miles, managing director of SUBtv… Continue reading SUBtv Signs Fairtrade Foundation For Live Music Promo

Channel 4 is to give a £2 million cash injection to its broadband operations, spawning a huge increase in online activities, and taking all of its internet content operations in house, according to reports this morning.The investment will see Channel 4 create a range of content specifically for internet audiences, including behind the scenes programmes… Continue reading Channel 4 Ploughs £2 Million Into Broadband Content

WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA).May enjoyed an average daily total of 53.8 million page impressions viewed, not quite as… Continue reading Britain’s Fondness For WAP Increases

Market information group, Taylor Nelson Sofres (TNS) has revealed good growth in revenue in the first half of 2005 across most regions, with a weaker than anticipated performance in the UK and US custom research division. According to a trading update issued by the company, group full year underlying revenue growth is expected in be… Continue reading TNS Enjoys Good Start To 2005