Swedish advertisers are placing greater importance on the internet as an advertising medium, with 72% of 89 advertisers questioned claiming to advertise online, according to a new survey from the Association of Swedish Advertisers (ASA). Banners and co-op adverts were found to be the most common advertising medium, with more than half using search engine… Continue reading Increasing Online Uptake In Swedish Advertisers

While the mobile phone market keeps increasing, the rate of growth predicted is to slow from the double digit rises the market has experienced over the past few years, with shipments expected to rise by just 6% year on year, according to high-tech market research firm In-Stat. The Humming Along: 2005 Mobile Phone Market Forecast… Continue reading Mobile Phone Market Starting To Slow

The IPA has launched the first of several online learning modules, focused on the National Readership Survey and designed to give the communication industry a better understanding of the currencies used to measure audiences.The module has been produced in association the NRS, detailing what the survey is, how the readership figures are calculated, what other… Continue reading IPA To Roll Out Online Learning Modules

Emap has signed the latest in a long line of cross media deals, securing car manufacturer Toyota for a six-figure deal spanning its flagship brands, FHM, Heat and Kiss.The deal will see Toyota given coverage across Emap’s print, radio and online portfolio, centring around the launch of the car giant’s new model, the AYGO.The campaign’s… Continue reading Emap Signs Cross Media Sponsorship Of Flagship Brands

Five has been rapped by the Advertising Standards Authority (ASA) over the volume of advertisements shown between programmes, with the broadcast watchdog finding the station in breach of codes for maximum sound levels.The ASA ruled that advertisements shown during a break in the film Groundhog Day were louder than permitted by the CAP (Broadcast) TV… Continue reading ASA Sounds Off Over Five’s Loud Adverts

The rise of Freeview looks set to receive another boost next summer, with BT believed to be developing a terrestrial set-top box capable of tapping into its network to supplement free-to-air channels with IPTV content and paid-for broadcasts.The new product, long expected from the telecoms giant (see BT Plans To Take On BSkyB With Broadband… Continue reading BT To Supplement Freeview With On-Demand Content

Channel 4 has acquired the broadcast rights to a number of hit American shows from Warner Bros, continuing its strategy of importing big-budget comedy and drama programmes, as outlined in its spring schedule earlier this year.The move will see new disaster series, Invasion, included in Channel 4’s schedules, while sitcom The War at Home promises… Continue reading Channel 4 Bolsters Schedule With New US Shows

The BBC has acquired extra satellite bandwidth from Luxembourg-based SES Global, but this morning denied that it was preparing for an imminent launch of high definition (HD) services.A spokeswoman for the Corporation was quick to quash reports that a roll-out of superior quality broadcasts was on the cards, stating that, although there has been extensive… Continue reading New BBC Bandwidth Could Lead To HDTV Launch

IPC advertising has announced the appointment of Dan Handscomb as ad director for IPC Innovator, marking the media boss’s return to the group after taking the position of group business development manager with Haymarket Publishing.The new role will see Handscomb reporting to Neil Perkin, ad director for marketing and strategy within the new look group… Continue reading Handscomb Returns To IPC As Ad Director

European e-commerce is rising in popularity across Europe, with increases of 40% expected for 2005, spurred on by the adoption of broadband across the continent. According to eMarketer’s latest report, Western Europe E-Commerce, online shopping and purchasing is on the rise even in countries that are seeing deteriorating offline retail sales. Commenting on the research,… Continue reading European E-Commerce Forecast To Rise By 40% In 2005