TV marketing body, Thinkbox, has revealed details of its “Creativity Within the Spot” showcase due to be demonstrated at The Thinkbox Experience, an exhibition-style event illustrating how new technologies, imaginative planning and creative excellence can forge new types of advertising formats and ideas.The show will feature personal contributions from key industry figures, attempting to address… Continue reading Thinkbox Lines Up Top Names For Ad Experience

Channel 4 will tonight place three new housemates in to the Big Brother house in an attempt to boost the show’s performance and provide more gripping TV following three consecutive female evictions.The identities of the show’s new contestants will be revealed live at 10pm, following the eviction of either Tory speech writer Derek, or Italian,… Continue reading Channel 4 Plans New Housemates To Boost Big Brother

Condé Nast has announced plans to publish Trader Monthly, the successful US magazine for financial traders and hedge fund managers, in the UK.Produced in collaboration with Condé Nast Contract Publishing, the magazine will be available from October, celebrating the young, hedonistic lifestyle of traders.The title combines inside-track information with lifestyle content. The British launch will… Continue reading Conde Nast To Bring Trader Monthly To Britain

The gaming market is growing rapidly, with a new report by Kagan Research predicting US video game sales to rise to $16 billion by 2007, up from $10 billion in 2004, a rise of 61%. The report also estimates that by 2010, 54 million US households will own at least one portable video game console.… Continue reading Advertisers Devise Ways To Cash In On Games Industry

Nearly 10% of all television commercials in the US will be skipped by 2009, resulting in advertisers losing $6 billion worth of commercial impacts, according to a new study from consulting firm, Accenture. Due to the impact of personal video recorders (PVRs), the research claims that nearly 10% of all households in the US will… Continue reading US Advertisers To Lose 10% Of Commercial Impacts By 2009

Student TV network, SUBtv, will this autumn tempt potential card sharks away from their studies to engage in a cross-media poker tournament, comprising on air and online activity to position potential advertisers alongside one of the nation’s increasingly popular gambling activities.The tournament will provide valuable advertising and sponsorship opportunities reaching 1.5 million students in 80… Continue reading SUBtv Hands Advertisers Student Poker Deal

IPC’s music weekly, NME, will this year double its coverage of the world-famous Glastonbury festival, printing two special editions of the magazine to cover the event, in an effort to cash in on the concert, and the festival season as a whole.The first issue provides readers with a mammoth 16-page Glasto-Goer’s Guide to the Universe,… Continue reading NME Cashes In On Festivals With Double Glastonbury Coverage

Virgin Radio has hailed the launch of its mobile internet radio service as a success, after nearly 500,000 listening hours were clocked up within the first two days of operation.The service, which allows listeners to tune into Virgin’s flagship station, as well as digital spin-off stations Virgin Radio Classic Rock and Virgin Radio Groove, works… Continue reading Virgin Hails Success Of Mobile Internet Radio

Worldwide broadband lines reached 164 million as of 31 March 2005, an increase of 52 million lines since March 2004, adding 28 million lines in the last six months, according to broadband analysis company, Point Topic. The new figures show the US retaining its position as the world’s largest broadband country achieving 36.5 million lines,… Continue reading Global Broadband Lines Reach 164 Million

Online shopping is seeing continued growth, due to growing acceptance of e-commerce by women, with female orientated categories predicted to see the most growth in online adspend. According to The State of Retailing Online, an annual study conducted by Forrester Research, online sales of cosmetics and fragrances are expected to grow by 33% during 2005.… Continue reading Women Lead Way In Online Shopping