Associated Newspapers is to invest nearly £100 million in new printing facilities, with the announcement that it will build a new £80 million plant near Oxford and spend an additional £16 million on its Harmsworth Quays site in London.The publisher, which is wholly owned by Daily Mail and General Trust (DMGT), announced the move this… Continue reading Associated Print Investment Brings Full Colour Papers
ARCHIVE ▸ The Media Leader Staff
IPC Innovator will employ a new kind of insert in next months issue of teen-title Mizz, with the plastic “clinger” designed to adhere itself to any surface without the need for glue or sticky tape.The insert, run in collaboration with United International Pictures (UIP), Zed and ZenithOptimedia will promote the release of Dreamworks’ animated children’s… Continue reading IPC Clings To Readers With Insert First
Virgin Radio’s digital spin-off station, Virgin Radio Classic Rock, begins broadcasting live programming today, with rock megastar Alice Cooper among the station’s first presenters of live content.The station’s live programming is designed to broaden its appeal and create a more tangible brand identity. The addition of Cooper to its lineup will see the iconic rocker… Continue reading Rock Legend Cooper To Hit Virgin Radio Tonight
Global advertising group, WPP has reported a strong start to 2005, seeing further growth in revenues, profits and margins following a strong performance in 2004. The US advertising market is continuing to grow, signalling a continued recovery, while Latin American remains the fastest growing region. Asia Pacific is reported to be strong across the region,… Continue reading WPP Reports Strong Start To 2005
The global entertainment industry is forecast to rise at a compound annual growth rate (CAGR) of 7.3%, reaching $1.8 trillion in 2009, due to improved economic conditions and an advertising upswing, according to a new report from PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook: 2005-2009 predicts new revenue streams, such as online and wireless… Continue reading Strong Growth For Entertainment Industry Led By Online Games
TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers
Britain’s first public mobile TV service will go live this month, with Orange providing customers on its 3G network with access to a dedicated channel covering the Glastonbury music festival.The company’s customers will be able to access exclusive footage from this year’ Festival as part of its TV-on-the-mobile service.Additional content, such as artist interviews, festival… Continue reading Orange Tunes In Mobile TV For Festival Coverage
TV marketing body, Thinkbox, has revealed details of its “Creativity Within the Spot” showcase due to be demonstrated at The Thinkbox Experience, an exhibition-style event illustrating how new technologies, imaginative planning and creative excellence can forge new types of advertising formats and ideas.The show will feature personal contributions from key industry figures, attempting to address… Continue reading Thinkbox Lines Up Top Names For Ad Experience
Channel 4 will tonight place three new housemates in to the Big Brother house in an attempt to boost the show’s performance and provide more gripping TV following three consecutive female evictions.The identities of the show’s new contestants will be revealed live at 10pm, following the eviction of either Tory speech writer Derek, or Italian,… Continue reading Channel 4 Plans New Housemates To Boost Big Brother
Condé Nast has announced plans to publish Trader Monthly, the successful US magazine for financial traders and hedge fund managers, in the UK.Produced in collaboration with Condé Nast Contract Publishing, the magazine will be available from October, celebrating the young, hedonistic lifestyle of traders.The title combines inside-track information with lifestyle content. The British launch will… Continue reading Conde Nast To Bring Trader Monthly To Britain
