Five has announced that Trisha Goddard, its high-profile chat show, will move to a morning slot as part of a new look daytime schedule, putting the former ITV1 golden girl in direct competition with the station’s newest acquisition, and chat show king, Jerry Springer.Five will move Trisha’s show to the 09:25 slot from 11 April,… Continue reading Five Moves Trisha To Compete In Chatshow Showdown
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Radio giant, Emap, has appointed Andria Vidler as the new managing director of its Magic network, taking responsibility for Magic 105.4 in London, as well as the brand’s national radio network, and charged with taking the top spot in the capital.The new role will see Vidler assume responsibility for maximising performance and profitability across the… Continue reading Magic Appoints New MD To Chase Capital For Top Spot
ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become New Media Partner
ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become Media Partner
Outdoor advertising company, JCDecaux, has announced a 5.7% increase in revenues for 2004 to €1,631.4 million, driven by strong organic growth in the group’s transport division, according a trading statement for the year. Organic revenues were shown to have risen by 6.2% for 2004, a drop of 0.6% from the previously estimated 6.8% (see JCDeaux… Continue reading Strong 2004 For JCDecaux Driven By Transport Sector
Travel websites attracted 2.2 million more European women in February 2005 compared to the same period last year, enjoying a 23% year on year increase, according to new data released by internet research specialists Nielsen//NetRatings. Women now account for 44% of visitors to travel websites, compared to 36% in 2004, with Sweden, the UK, France,… Continue reading Travel Websites Attract 23% More European Women In February 2005
Britain’s consumers are rebelling against mass marketing and taking a more individual and personal approach to the choices they make, according to market research company Mintel’s 2005 British Lifestyles Report. The survey involved 1,528 adults across Britain and questioned them on opinions about finance, technology, food, going out, travel and health. Finance Mintel found that… Continue reading UK Consumers Rebel Against Mass Marketing
Advertising revenues for the Daily Mail and The Mail on Sunday are up by almost a quarter in the first three months of 2005, fuelled by an increase in colour and pagination. According to Daily Mail and General Trust’s (DMGT) trading update, ahead of its half-year end on 3 April, 2005 has seen a marked… Continue reading Colour Fuels Increase In Advertising Revenues For DMGT
Capital Radio and GWR Group have given separate trading statements for the first quarter of 2005 revealing that the merged group expects to maintain Capital Radio’s current dividend levels and that it will seek to grow its dividend cover over time. In an update on the merger, proposed for May 9, Capital and GWR said;… Continue reading Update On Capital And GWR Merger
Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004