Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return

The Guardian will change to its new Berliner format in a matter of months it was announced today, as the paper brought forward its launch date for the new size, never before used by a British newspaper.The announcement also confirmed the re-launch of the Guardian’s Sunday sister title, the Observer, which will adopt the same… Continue reading Guardian To Downsize Early, Observer To Follow

The BBC’s commercial arm, BBC Worldwide, has announced record profits of £55 million for 2004/05, notching up a year on year increase of 50% due to exceptional performances by its TV sales business, increases in magazine circulation and record DVD sales.The Corporation’s TV sales business saw record profits of £31.7 million as BBC Worldwide sold… Continue reading BBC Worldwide Sees Surge In Profits

Advertising monitor, Thomson Intermedia, has secured deals with the Northcliffe Newspaper Group and Johnston Press to add more than 350 regional titles to its database of advertisement placements, providing increased accountability and analysis.Thomson’s system enables planners and buyers to check whether advertisements have run, recover lost advertising spend and analyse marketing activity by competitors.The newly… Continue reading Thomson Signs Northcliffe and Johnston For Ad Data

Donovan Data Systems (DDS) is set to lose two more of its senior management team, following last month’s announcement that media director Jeff Eales is to leave the company to head BSkyB’s Systems and Development division.Mathilde Sanson, managing director of DDS UK & Ireland, is understood to be returning to the USA at the end… Continue reading DDS Suffers More Management Departures

Dominic Lawson has stepped down as editor of the Sunday Telegraph after ten years, handing the reigns to Sarah Sands, the newspaper’s current deputy editor, who will take up the post immediately.Commenting on the departure of 48-year-old Lawson, who had held the position since 1995, Murdoch MacLennan, chief executive of the Telegraph Group, said: “We… Continue reading Lawson Steps Down As Sunday Telegraph Editor

IPC Country & Leisure Media (CALM) has announced the next phase of its internet development strategy, appointing Kim Hollamby as its first head of electronic media.The position will see Hollamby taking overall responsibility for the strategic development of CALM’s internet operations, overseeing a leading portfolio of 41 web brands, including countrylife.co.uk, decanter.com, horseandhound.co.uk and webuser.co.uk.As… Continue reading IPC Appoints Hollamby As Head Of Electronic Media

Specialist magazine giant, Future, has warned this morning that sales of titles in niche interest groups had been disappointing since the start of April, due to faltering consumer confidence in the UK. Future’s chief executive, Greg Ingham, delivered the company’s first-half results, stating: “Trading in the (fiscal) second half has begun a little below our… Continue reading Future Sees Profits Rise Despite Dip In Gaming Sector

The BBC’s commercial arm, BBC Worldwide, has announced record profits of £55 million for 2004/05, notching up a year on year increase of 50% due to exceptional performances by its TV sales business, increases in magazine circulation and record DVD sales. The Corporation’s TV sales business saw record profits of £31.7 million as BBC Worldwide… Continue reading BBC Worldwide Sees Surge In Profits

Outdoor specialists Poster Publicity and Portland end months of speculation today with the official launch of their combined entity, Kinetic. The launch represents the first stage in the company’s drive to become the world’s “foremost agency at communicating with people on the move”, creating a worldwide network which will focus on advertisers’ needs in the… Continue reading Kinetic Goes Public As Portland Joins Poster Publicity