Student TV network, SUBtv, will this autumn tempt potential card sharks away from their studies to engage in a cross-media poker tournament, comprising on air and online activity to position potential advertisers alongside one of the nation’s increasingly popular gambling activities.The tournament will provide valuable advertising and sponsorship opportunities reaching 1.5 million students in 80… Continue reading SUBtv Hands Advertisers Student Poker Deal

IPC’s music weekly, NME, will this year double its coverage of the world-famous Glastonbury festival, printing two special editions of the magazine to cover the event, in an effort to cash in on the concert, and the festival season as a whole.The first issue provides readers with a mammoth 16-page Glasto-Goer’s Guide to the Universe,… Continue reading NME Cashes In On Festivals With Double Glastonbury Coverage

Virgin Radio has hailed the launch of its mobile internet radio service as a success, after nearly 500,000 listening hours were clocked up within the first two days of operation.The service, which allows listeners to tune into Virgin’s flagship station, as well as digital spin-off stations Virgin Radio Classic Rock and Virgin Radio Groove, works… Continue reading Virgin Hails Success Of Mobile Internet Radio

Worldwide broadband lines reached 164 million as of 31 March 2005, an increase of 52 million lines since March 2004, adding 28 million lines in the last six months, according to broadband analysis company, Point Topic. The new figures show the US retaining its position as the world’s largest broadband country achieving 36.5 million lines,… Continue reading Global Broadband Lines Reach 164 Million

Online shopping is seeing continued growth, due to growing acceptance of e-commerce by women, with female orientated categories predicted to see the most growth in online adspend. According to The State of Retailing Online, an annual study conducted by Forrester Research, online sales of cosmetics and fragrances are expected to grow by 33% during 2005.… Continue reading Women Lead Way In Online Shopping

Television is a “trustworthy” medium, according to Channel 4’s chief executive, Andy Duncan, who spoke out last night in defence of the industry following the Archbishop of Canterbury, Rowan Williams’ attack on the media last week.Delivering his lecture to Faithworks, a Christian action organisation, last night, Duncan stated: “You’ve heard politicians talk about the roles… Continue reading Duncan Defends TV’s Trustworthiness

Alain de Pouzilhac has stepped down from the position of chairman and chief executive officer of Paris based advertising group, Havas, after losing control of the agency to French industrialist Vincent Bolloré. Havas’s board of directors has agreed to a transitional period in which Richard Colker will assume the position of chairman and chief executive.… Continue reading Alain de Pouzilhac Steps Down As Havas Chairman

Consumer service revenues for telecoms providers in the US are predicted to deteriorate over the next several years, dropping to $106.7 billion in 2009 due to decreasing revenues for voice services and dial-up outweigh revenue increases for cable TV and broadband, according to In-Stat. The high-tech market firm predicts broadband to continue growing in strength,… Continue reading Broadband To Overtake Dial-Up By 2009

The US advertising market looks set to remain relatively tepid, with analyst Merrill Lynch revising US ad growth for 2005 downwards to 4.5%, from the previously expected 4.8% growth. Global ad predictions mirror Merrill’s drop in its confidence for the US market, dipping substantially to 3.8% growth from earlier estimates of 4.6%. An initial forecast… Continue reading Merrill Revises 2005 Ad Growth Forecasts Downwards

Xfm has announced the management structure for its newly-won FM licence in Manchester, promoting Andy Ashton to the newly-created role of programme director for the Xfm Network to oversee the station’s launch.As well as continuing his role as programme controller for Xfm in London, Ashton will assume responsibility for developing output for Xfm Manchester, which… Continue reading Xfm Lines Up Management For Manchester Launch