Lord Heseltine, chairman of Haymarket Group, and president of the Chartered Institute of Marketing (CIM) is to chair the Institute of Practitioners in Advertising (IPA) Effectiveness Awards.The high-profile media figure will take the role of chairman for the judging panels, which will be made up of one group comprising client representatives and another with of… Continue reading Lord Heseltine To Chair IPA Effectiveness Awards

Emap’s Magic 105.4 has seen its seemingly unsolvable Mystery Voices quiz solved after 108 days, culminating in the largest cash prize of the last decade, as Bromley Council worker Barbara Way scooped the £81,200 prize to end the station’s marathon promotion.Barbara, aged 51, from Petts Wood, Orpington, finally cracked the Magic Mystery Voice quiz which… Continue reading Magic Promotion Keeps Listeners Glued For 108 Days

Maiden Outdoor has won the ten-year contract to handle Network Rail’s roadside advertising locations, a deal expected to generate around £350 million in advertising revenues.The contract, which runs from August, will cover 48 and 96-sheet sites in more than 3,000 locations. The contract represents nearly 10% of Britain’s UK roadside market.Welcoming the win, Maiden’s chief… Continue reading Maiden Secures Network Rail’s Roadside Contract

June saw several Hollywood blockbusters dominating the nation’s cinemas, as Star Wars Episode 3: Revenge of the Sith secured a second month as the most popular film choice, despite pressure from Batman Begins, the fifth Batman film featuring a fourth new face behind the mask.Last month saw Star Wars draw a total of 10.5 million… Continue reading June Sees Blockbusters Dominate Cinema

The Daily Telegraph has re-launched its popular Fantasy Football game, with new branding and enhanced interactive elements designed to draw even more players than its previous successful runs.Fronted by the newspaper’s columnist, broadcaster and footballing legend Alan Hansen, the competition will offer more prizes, and new features for the 05/06 football season. In addition, Hansen… Continue reading Hansen To Front Telegraph Fantasy Football Drive

GMTV saw its revenues rise by 7.6% year on year during June, totaling £4.7 million and marking the only growth amongst the nation’s terrestrial broadcasters.ITV was less fortunate, seeing its revenues drop by 19.7% in the same period to £109.8 million. However, the broadcaster has invested heavily in its multi-channel offerings, announcing plans to invest… Continue reading Television Market Round-Up – June 2005

Virgin Radio has signed high-profile Sky Sports presenter Tim Lovejoy to host a star-studded magazine-style sports programme from 28th August.Lovejoy will take to the air on Sunday afternoons, playing music and interviewing sports and showbiz celebrities from 4pm until 7pm.The signing coincides with both the Ashes and the start of the new football season, bringing… Continue reading Virgin Radio Signs Sky Sports Star

New research from interactive specialists, Zip TV, claims that 30% of potential advertising interactors, dubbed ‘Unimpressed Pragmatists,’ are not pressing the red button because there are too few incentives. According to the study, a further 22%, referred to as ‘Apprehensive Stargazers’, are too daunted by the prospect to interact with an ad. The findings, ZipTV… Continue reading Advertisers Urged To Engage Interactive Audiences

Delivering the first Ofcom Annual Lecture to the Westminster Media Forum yesterday, Ed Richards, Ofcom’s senior partner for strategy and market development, laid out his vision of the UK’s future media landscape, highlighting the fast development of digital technology and predicting a boom in on-demand services. “The UK is seeing more digital, more broadband and… Continue reading Ofcom Strategy Chief Predicts An On-Demand Future

Speaking as part of a panel session at the Ofcom Annual Lecture yesterday (Trends in TV, Radio and Telecoms), Sarah Simon, executive director of Morgan Stanley, accepted that the media industry would continue to grow. However, it will be a “bigger market spread across more companies; so lower margins and multiples of earnings will be… Continue reading Analyst Warns Media Growth Will Force Lower Margins