TNS Media Intelligence has predicted advertising expenditure in the US to reach $145.3 billion in 2005, up 3.4% year on year; not quite the impressive growth of 9.8% enjoyed by the industry in 2004. Speaking at the AdWatch conference in Manhattan, Steven Fredericks, TNS president and chief executive officer said that he was: “encouraged that… Continue reading TNS Predicts Muted Adspend Growth In 2005

The BBC has confirmed the sale of BBC Broadcast to Creative Broadcast Services Limited, an Australian consortium comprising the Macquarie Capital Alliance Group and Macquarie Bank.The deal, which is still subject to approval from the Secretary of State for Culture, Media and Sport, will see the broadcast division leave the overall control of the BBC… Continue reading BBC Completes Sale Of Broadcast Division

The Advertising Association (AA) Council has announced the appointment of Kevin Havelock as one of its two vice chairmen.The trade body chief will begin his new role with immediate effect, replacing Keith Weed, who stands down after six years service.Havelock’s career began at Guinness, although the last 20 years have seen him work for Unilever,… Continue reading AA Picks Havelock For Vice Chairman Role

Associated Newspapers is to invest nearly £100 million in new printing facilities, with the announcement that it will build a new £80 million plant near Oxford and spend an additional £16 million on its Harmsworth Quays site in London.The publisher, which is wholly owned by Daily Mail and General Trust (DMGT), announced the move this… Continue reading Associated Print Investment Brings Full Colour Papers

IPC Innovator will employ a new kind of insert in next months issue of teen-title Mizz, with the plastic “clinger” designed to adhere itself to any surface without the need for glue or sticky tape.The insert, run in collaboration with United International Pictures (UIP), Zed and ZenithOptimedia will promote the release of Dreamworks’ animated children’s… Continue reading IPC Clings To Readers With Insert First

Virgin Radio’s digital spin-off station, Virgin Radio Classic Rock, begins broadcasting live programming today, with rock megastar Alice Cooper among the station’s first presenters of live content.The station’s live programming is designed to broaden its appeal and create a more tangible brand identity. The addition of Cooper to its lineup will see the iconic rocker… Continue reading Rock Legend Cooper To Hit Virgin Radio Tonight

Global advertising group, WPP has reported a strong start to 2005, seeing further growth in revenues, profits and margins following a strong performance in 2004. The US advertising market is continuing to grow, signalling a continued recovery, while Latin American remains the fastest growing region. Asia Pacific is reported to be strong across the region,… Continue reading WPP Reports Strong Start To 2005

The global entertainment industry is forecast to rise at a compound annual growth rate (CAGR) of 7.3%, reaching $1.8 trillion in 2009, due to improved economic conditions and an advertising upswing, according to a new report from PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook: 2005-2009 predicts new revenue streams, such as online and wireless… Continue reading Strong Growth For Entertainment Industry Led By Online Games

TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers

Britain’s first public mobile TV service will go live this month, with Orange providing customers on its 3G network with access to a dedicated channel covering the Glastonbury music festival.The company’s customers will be able to access exclusive footage from this year’ Festival as part of its TV-on-the-mobile service.Additional content, such as artist interviews, festival… Continue reading Orange Tunes In Mobile TV For Festival Coverage