Global advertising group, WPP has reported a strong start to 2005, seeing further growth in revenues, profits and margins following a strong performance in 2004. The US advertising market is continuing to grow, signalling a continued recovery, while Latin American remains the fastest growing region. Asia Pacific is reported to be strong across the region,… Continue reading WPP Reports Strong Start To 2005

The global entertainment industry is forecast to rise at a compound annual growth rate (CAGR) of 7.3%, reaching $1.8 trillion in 2009, due to improved economic conditions and an advertising upswing, according to a new report from PricewaterhouseCoopers (PwC). PwC’s Global Entertainment and Media Outlook: 2005-2009 predicts new revenue streams, such as online and wireless… Continue reading Strong Growth For Entertainment Industry Led By Online Games

TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers

Britain’s first public mobile TV service will go live this month, with Orange providing customers on its 3G network with access to a dedicated channel covering the Glastonbury music festival.The company’s customers will be able to access exclusive footage from this year’ Festival as part of its TV-on-the-mobile service.Additional content, such as artist interviews, festival… Continue reading Orange Tunes In Mobile TV For Festival Coverage

TV marketing body, Thinkbox, has revealed details of its “Creativity Within the Spot” showcase due to be demonstrated at The Thinkbox Experience, an exhibition-style event illustrating how new technologies, imaginative planning and creative excellence can forge new types of advertising formats and ideas.The show will feature personal contributions from key industry figures, attempting to address… Continue reading Thinkbox Lines Up Top Names For Ad Experience

Channel 4 will tonight place three new housemates in to the Big Brother house in an attempt to boost the show’s performance and provide more gripping TV following three consecutive female evictions.The identities of the show’s new contestants will be revealed live at 10pm, following the eviction of either Tory speech writer Derek, or Italian,… Continue reading Channel 4 Plans New Housemates To Boost Big Brother

Condé Nast has announced plans to publish Trader Monthly, the successful US magazine for financial traders and hedge fund managers, in the UK.Produced in collaboration with Condé Nast Contract Publishing, the magazine will be available from October, celebrating the young, hedonistic lifestyle of traders.The title combines inside-track information with lifestyle content. The British launch will… Continue reading Conde Nast To Bring Trader Monthly To Britain

The gaming market is growing rapidly, with a new report by Kagan Research predicting US video game sales to rise to $16 billion by 2007, up from $10 billion in 2004, a rise of 61%. The report also estimates that by 2010, 54 million US households will own at least one portable video game console.… Continue reading Advertisers Devise Ways To Cash In On Games Industry

Nearly 10% of all television commercials in the US will be skipped by 2009, resulting in advertisers losing $6 billion worth of commercial impacts, according to a new study from consulting firm, Accenture. Due to the impact of personal video recorders (PVRs), the research claims that nearly 10% of all households in the US will… Continue reading US Advertisers To Lose 10% Of Commercial Impacts By 2009

Student TV network, SUBtv, will this autumn tempt potential card sharks away from their studies to engage in a cross-media poker tournament, comprising on air and online activity to position potential advertisers alongside one of the nation’s increasingly popular gambling activities.The tournament will provide valuable advertising and sponsorship opportunities reaching 1.5 million students in 80… Continue reading SUBtv Hands Advertisers Student Poker Deal