Mobile gaming is increasing its presence in the advertising market, with video games and mobile phones set to collide and impact on the cultural relevance of marketing techniques and channels. The increasing penetration and the depth of content available on mobile phones is forcing advertisers to identify new ways to reach audiences in order to… Continue reading Mobile Gaming Impacts On Marketing Techniques

Personal video recorder (PVR) penetration is continuing to gather pace in the UK’s digital TV market, with new research revealing that almost one in ten people in digital homes own a PVR. According to Ipsos’ Digital Audience Research Tracker (DART) out of the 29 million people who have digital television, 9% claim to own PVRs.… Continue reading UK PVR Uptake On the Rise

Advertising expenditure in the UK rose by 5.6% to £18.4 billion in 2004, enjoying an increase of 4.2% in real terms, according to the latest figures released by the Advertising Association (AA). The AA’s Advertising Statistics Yearbook 2005, researched and complied on its behalf by the World Advertising Research Centre (WARC), shows that although adspend… Continue reading UK Adspend Up 5.6% In 2004

New media usage is growing fastest among the 18-24 year old age group, with their early adoption of technology causing problems for advertisers marketing models, according to results from BIGresearch’s latest Simultaneous Media Survey (SIMM VI). The study questioned over 14,000 consumers on their media consumption, including the internet, picture photos, instant messaging, blogging, cell… Continue reading Youth Market Corners New Media Arena

Broadband connections in the US rose by 34% to 37.9 million users during 2004, according to data released by the Federal Communications Commission (FCC). Cable and digital subscriber lines (DSL) were shown to be leading the growth in terms of broadband penetration, with DSL lines increasing by 45%, to 13.8 million in 2004. High-speed cable… Continue reading US Broadband Up 34% In 2004

United Business Media (UMB)looks likely to sell its 35% share in Five, after reports this morning over a buyout deal from European broadcaster, RTL. In May, the Sunday Express claimed that UBM was preparing to offload its 35% stake in Five, with 65% stakeholder, RTL, in line to purchase the remaining share for £250 million.… Continue reading UBM To Sell Five Share

Channel 4 is to embark upon the UK’s largest ad funded programming strand to date, with soft drinks giant Pepsi backing six one hour programmes on Channel 4 and E4.The programmes, produced by Freedom Media’s production arm, Freedom TV, will promote the company’s sugar-free Pepsi Max brand, with Pepsi Max Downloaded aimed squarely at the… Continue reading Channel 4 Signs UK’s Largest Ever Ad Funded TV Deal

United Business Media (UBM) looks set to sell its 35% stake in UK terrestrial broadcaster, Five, after intensified speculation this morning over a buyout deal from European broadcaster, RTL.Such a deal would see RTL take complete control of the broadcaster, building on its existing 65% share of the company.Reports suggest a price tag of £220… Continue reading UBM Set For Five Share Sell Off

The RAJAR Board has approved recommendations for the new contract specification and is to issue an Invitation to Tender within the week.The audience measurement body expects that tenders will be submitted before the end of the year, with the new contract due to be awarded in the early part of 2006, for a 2007 start.The… Continue reading RAJAR Invites Tenders For New Measurement Contract

The BBC is to become the first British broadcaster to premiere television content via broadband, with its decision to screen the new series of comedy show, The Mighty Boosh, online a week ahead of its transmission marking a true television first.The Mighty Boosh will be available online from 19 July, a full seven days ahead… Continue reading BBC To Premiere Award Winning Sitcom Online