The number of Freeview households has passed the five million mark, fuelled by a strong uptake during the first quarter of 2005, with 466,430 more homes adopting the digital television technology, according to the latest figures from media watchdog, Ofcom. Ofcom estimates that, by the end of March, digital television penetration had reached 61.9% of… Continue reading Freeview Households Pass Five Million

Online households in the US are predicted to reach 88 million by the end of 2010, up from 75 million at the end of 2004, with an expected 78% penetration rate, according to the latest forecasts from JupiterResearch. Residential broadband adoption is expected to grow much faster, increasing to more than three-quarters of the online… Continue reading US Online Households Forecast To Hit 88 Million By End Of 2010

Advertisers and marketers are lacking confidence in measuring their web marketing according to a new study by WebTrends, with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing. WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to… Continue reading Advertisers Lack Confidence In Measuring Web Marketing

The number of personal video recorders (PVRs) in the US are predicted to reach 32 million by 2010, with 7.4 million PVRs users forecast for the end of the first quarter of 2005, according to Interpublic Group’s Magna Global USA. The media company is uncertain whether the uptake of these devices will remain enthusiast-orientated, of… Continue reading PVRs To Reach 32 Million By 2010

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio.The study found speech stations to be more attention grabbing than their musical counterparts, with listeners 19% more likely to pay attention to advertising placed within speech output.The research… Continue reading Speech Radio Listeners More Receptive To Advertising

The traumatic and protracted switchover process for the current BARB contract was hardly mentioned at the launch of BARB’s consultation project, Future Into View, on Tuesday this week. It would have been impolite to do so – after all, the BARB executive had just presented a very professional and thoughtful analysis of where we are,… Continue reading Bottom Line To Remain The Bottom line In Next BARB Contract

The Media Planning Group (MPG) has appointed former Aegis CEO, Mark Craze, to work alongside current CEO, Marc Mendoza, in the first move of a “heavyweight investment programme,” designed to propel the company and spur its growth in the UK.Craze, who was CEO of Aegis Media UK until April 2004, will take up his new… Continue reading MPG Signs Craze As Investment Programme Takes Off

Advertisers and marketers are lacking confidence in measuring their web marketing, according to a new study by WebTrends with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing.WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to identify… Continue reading Advertisers Lack Confidence In Web Measurement

Kelvin MacKenzie has revealed a desire to buy Chrysalis-owned LBC radio, if the group were willing to sell. According to a report in this morning’s MediaGuardian, MacKenzie said that he was “very interested in radio, and very, very interested in speech radio, ” adding: “LBC is not for sale, but if it were I would… Continue reading MacKenzie Admits Interest In LBC Radio

Mobile television is coming into a realm of its own, with research experts and mobile service providers predicting that the new technology will increase its penetration rate over the next few years. A report last month by research company Frost & Sullivan forecast the mobile phone arena to receive substantial investment from service providers, predicting… Continue reading Industry Increases Investment In Mobile Phone Content