National youth channel, SUBtv, has announced the launch of a new MMS-to-screen facility offering advertisers another way to reach young audiences, with SMS campaigns possible through the new system.Students will be able to send an image of up to 150 characters, which will be displayed on the SUBtv plasma screens installed at 85 universities across… Continue reading SUBtv Launches MMS To Screen Facility

Big Brother carried out its first eviction of the series on Friday, with the two-part show attracting a peak of 5.3 million viewers as white witch, Mary, left the house.The show’s first half, aired at 9pm, saw a peak audience of 4.5 million tune in to hear the result of the public eviction vote. However,… Continue reading Big Brother Beats Love Island As BBC Stays On Top

Ofcom has revealed the shortlisted bidders for the new FM licence in the Swindon area, with Moonraker FM, Now FM, Radio Swindon and Swindon FM all having applied for the rights to broadcast to the region’s adult population of 150,000.The exact coverage of the new station will be determined by the location of its transmitter… Continue reading Ofcom Reveals Swindon Radio Bidders

Speculation surrounding a merger between cable giants Telewest and ntl continues to mount, with reports this morning suggesting that US media-owner, Viacom, could bid for Telewest’s Flextech television business, owners of Living TV, Bravo and Challenge. The company also holds joint ownership with the BBC of the UKTV network of channels, including UKTV Gold and… Continue reading Viacom In Frame For Flextech Sale

Global wireless mobile phone subscriber growth is currently experiencing robust expansion after several years of slower growth, stemming from the economic downturn of the last few years. According to high-tech market research firm, In-Stat, the worldwide wireless market is forecast to grow to more than 2.3 billion subscribers, with an increasing battle for supremacy among… Continue reading Global Wireless Market Expanding

The US radio industry had a slow April, with national radio advertising expenditure falling by 2% and local radio adspend being flat compared to the same period in 2004. According to estimates by the Radio Advertising Bureau, April was the worst month in terms of national radio advert demand so far this year, reflecting the… Continue reading US Radio Industry Slow In April

Scottish Media Group (SMG) has released an upbeat trading statement showing progress in both operational achievements and trading performance, with its television, radio, cinema and outdoor advertising departments all thriving.In the company’s annual general meeting, Chris Masters, SMG’s chairman, revealed that Virgin Radio’s listening performance had grown by 20% compared to last year, with its… Continue reading SMG Continues To Perform Strongly

Magazine publisher, Hachette Filipacchi UK (HF), has made a series of promotions and moves within its advertising teams, hoping to raise the profile of its titles through its young executives and managers.The restructure will see ELLEgirl advertising moving into ELLE and B’s advertising group, with Jacqui Greaves being promoted to commercial director for the three… Continue reading Hachette Filipacchi UK Restructures Advertising Team

Residents of Ipswich and the surrounding areas will soon receive a new FM radio service, after Ofcom advertised the latest in a succession of regional licences, serving an audience of between 200,000 and 250,000 adults.The exact coverage provided by the new licence will be determined by the location of the transmission site and other technical… Continue reading Ofcom Opens Bidding On Ipswich FM Licence

ITV rose to the top of the reality TV pile last night, although it was not the much-maligned Celebrity Love Island that brought good fortune, but outsider Ladette to Lady, which secured a peak of 5.8 million viewers to topple Channel 4’s Big Brother from the top spot.Finishing just before the start of Big Brother,… Continue reading ITV Delivers Winning Dose Of Reality