National youth channel, SUBtv, has announced the launch of a new MMS-to-screen facility offering advertisers another way to reach young audiences, with SMS campaigns possible through the new system.Students will be able to send an image of up to 150 characters, which will be displayed on the SUBtv plasma screens installed at 85 universities across… Continue reading SUBtv Launches MMS To Screen Facility
ARCHIVE ▸ The Media Leader Staff
Big Brother carried out its first eviction of the series on Friday, with the two-part show attracting a peak of 5.3 million viewers as white witch, Mary, left the house.The show’s first half, aired at 9pm, saw a peak audience of 4.5 million tune in to hear the result of the public eviction vote. However,… Continue reading Big Brother Beats Love Island As BBC Stays On Top
Ofcom has revealed the shortlisted bidders for the new FM licence in the Swindon area, with Moonraker FM, Now FM, Radio Swindon and Swindon FM all having applied for the rights to broadcast to the region’s adult population of 150,000.The exact coverage of the new station will be determined by the location of its transmitter… Continue reading Ofcom Reveals Swindon Radio Bidders
Speculation surrounding a merger between cable giants Telewest and ntl continues to mount, with reports this morning suggesting that US media-owner, Viacom, could bid for Telewest’s Flextech television business, owners of Living TV, Bravo and Challenge. The company also holds joint ownership with the BBC of the UKTV network of channels, including UKTV Gold and… Continue reading Viacom In Frame For Flextech Sale
United Business Media (UBM) has completed the sale of its market research business, NOP World, to German company GfK Aktiengesellschaft for £383 million in cash, after announcing its disposal in April (see UBM Sells NOP To German Research Firm). Earlier this year, UBM announced a review of strategic options for NOP World, with a number… Continue reading UBM Completes Sale Of NOP World
Scottish Media Group (SMG) has released an upbeat trading statement showing progress in both operational achievements and trading performance, with its television, radio, cinema and outdoor advertising departments all thriving. In the company’s annual general meeting, Chris Masters, SMG’s chairman, revealed that Virgin Radio’s listening performance had grown by 20% compared to last year, with… Continue reading SMG Continues To Perform Strongly
Virgin Mobile has become the latest network provider to provide television content to its customers’ mobile phones after signing a deal with BT to begin a four-month trial of the technology within London. The new service offers Virgin Mobile customers access to live digital TV 24-hours a day, featuring the UK’s first mobile electronic programme… Continue reading Virgin Mobile Offers TV To Customers
ABC Electronic (ABCE) has unveiled research underlining the value of its verified web traffic figures in justifying online investment. The new research into the views of media owners and media buyers was conducted by Benchmark Research on behalf of ABC Electronic, and shows that verified usage figures for websites are widely recognised as an important… Continue reading ABCE Research Shows Value Of Online Audience Measurement
Scottish Media Group (SMG) has released an upbeat trading statement showing progress in both operational achievements and trading performance, with its television, radio, cinema and outdoor advertising departments all thriving.In the company’s annual general meeting, Chris Masters, SMG’s chairman, revealed that Virgin Radio’s listening performance had grown by 20% compared to last year, with its… Continue reading SMG Continues To Perform Strongly
Magazine publisher, Hachette Filipacchi UK (HF), has made a series of promotions and moves within its advertising teams, hoping to raise the profile of its titles through its young executives and managers.The restructure will see ELLEgirl advertising moving into ELLE and B’s advertising group, with Jacqui Greaves being promoted to commercial director for the three… Continue reading Hachette Filipacchi UK Restructures Advertising Team
