The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon

Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

Over 400 irritated viewers have complained over the latest advertisement for the Crazy Frog ringtone from mobile firm, Jamster, because of its regular, and infuriating, appearance in ad breaks.The frog, which has previously landed Jamster in hot water over his exposed genitalia, is featured impersonating a motorbike and singing along to the Axel F theme… Continue reading Infuriating Ringtone Ad Draws Over 400 Complaints

The majority of Britain’s terrestrial TV broadcasters saw their viewing share continue to slide during April, with only ITV1 bucking the trend for decline.BBC Two led the decline, shedding 0.94% points year on year to 9.4%, while the station’s larger counterpart, BBC One, also struggled, losing 0.8% points over the same period to 23.5%, despite… Continue reading Television Viewing Round-Up – April 2005

Satellite radio in the US is failing to attract the expected audiences, with a new survey from The Media Audit revealing that the medium is performing poorly in terms of penetration rates. From a total sample of 117,737 respondents, only 571 adults aged 18+ said they listened to satellite radio at least once in the… Continue reading Satellite Radio In US Fails To Penetrate Markets

Scottish Radio Holdings has unveiled its first half results, giving investors a mixed picture of its performance, with a strong first half operating result overshadowed by lacklustre trading and a drop of 7% in broadcasting revenues year on year for April. The company’s overall turnover in the first half was up 10% on the last… Continue reading SRH Gives Mixed Results To Investors

BT has announced that it has more than doubled the number of broadband digital subscriber line (DSL) connections in a year, hitting its five million target a year early and increasing broadband speeds by up to four times. The group’s results for the year to March 31 2005 show new wave turnover to be up… Continue reading BT Doubles Broadband Lines In A Year

The National Magazine Company has appointed Duncan Edwards to the new position of chief executive officer in addition to his role as managing director.The company, a wholly owned subsidiary of The Hearst Corporation, has enjoyed substantial growth over the last few years as a result of acquisitions, joint ventures and new launches. This additional title… Continue reading Natmags Appoints Edwards As Chief Executive

Channel 4 has pledged to plough millions into its programming budgets, after announcing its highest ever profit after tax, an increase of 34% year on year to £46 million in 2004.The growth, announced in Channel 4’s report and financial statements published yesterday, was attributed to record advertising revenues of 8% and the success of the… Continue reading Channel 4 Pledges Millions For New Programming