Media Group, OMD, has announced that it will begin testing a new form of media advertising that will deliver an advertising message, even when television viewers are fast forwarding through commercials. The announcement came at the Cabletelevision Advertising Bureau’s local advertising sales conference held in Chicago, with David DeSocio, OMD’s US director of strategic marketing,… Continue reading Advertisers Fight Back Against PVRs

Media and communications group, Aegis, has revealed in its annual general meeting, that trading for the year to date is in line with expectations, with revenues for the first quarter up 12.5% year on year and organic revenue growth up 5.8% compared with 4.8% in 2004.Aegis Media has seen continued growth in client spending, with… Continue reading Aegis Trading In Line With Expectations

Starcom has beaten heavy competition to scoop the COI radio buying account from incumbent OMD, bringing an end to an intensive five-way tussle for the account, worth an annual £20 million.The win will dash the hopes of Carat, Mindshare and ZenithOptimedia, who also pitched for the business, following an unnerving delay by the COI in… Continue reading Starcom Scoops COI Radio Account As TV Boss Swaps Sides

Media and communications group, Aegis, has revealed in its annual general meeting, that trading for the year to date is in line with expectations, with revenues for the first quarter up 12.5% year on year and organic revenue growth up 5.8% compared with 4.8% in 2004. Aegis Media has seen continued growth in client spending,… Continue reading Aegis Trading In Line With Expectations

The US online economy continues to perform well, with retail e-commerce sales for the first quarter of 2005 totalling $19.8 billion, up from $15.49 billion in quarter one 2004, according to new figures from the US Department of Commerce. This strong growth is attributed by analyst eMarketer to an increasing trend for consumers to shift… Continue reading US Online Shopping To Reach $84.5 Billion In 2005

Demand for Personal Video Recorder (PVR) products increased hugely in 2004, with unit shipments rising to over 11.4 million in 2004, up from 4.6 million in 2003, signalling an increase in consumer awareness of the concept of time-shifting television programming. According to research firm, In-Stat’s new report, TV Time-Shifting on the Rise: Worldwide PVR Unit… Continue reading Consumers Demand For PVRs More Than Doubles In A Year

Channel 4 needs to position itself as an ‘entertainment brand’ rather than simply a television broadcaster, according to its chairman, Luke Johnson, who claims the company needs to expand its horizons in order to survive the multi-channel age.Speaking at the University of Oxford’s media summit, Johnson explained that Channel 4 should be active in all… Continue reading Johnson Pledges Further Brand Extensions For Channel 4

Paul Brown, Chief Executive of the Commercial Radio Companies Association, led a call this morning for the BBC’s Executive Board, responsible for the day-to-day running of the corporation, to be chaired by a non-executive chairman, and for the BBC Trust – which replaces the Governors – to be chaired by someone other than the Chairman… Continue reading BBC Trust Needs Non-Exec Chairman says CRCA Boss

Independent banner contractor, bigFX, has appointed former Megaposter sales and marketing director, Ian Bohn, as the exclusive sales agent for its national banner portfolio as the company moves to disrupt the current duopoly in large-scale poster advertising held by blowUP and Clear Channel.Bohn worked for Megaposter UK until its acquisition by blowUP Media last year,… Continue reading BigFX Moves To Compete With Banner Market Leaders

Speaking at the Westminster Media Forum this morning, BBC Chairman, Michael Grade stated that the licence fee would be even more valid in a digital world, and that the BBC was strongly opposed to the Government’s proposal to consider “top-slicing” the £2.8bn fee in future.Top-slicing was pitched by Tessa Jowell as an area to be… Continue reading BBC Rejects Sharing the Licence Fee