Bob Coen, senior vice president and director of forecasting for Universal McCann, has revised downwards his predictions for US adspend in 2005, claiming that the strong expansion predicted in national advertising growth that was expected last December has not yet developed. Speaking to MediaTel INSIGHT, Coen said: “I made a mistake in December being so… Continue reading McCann Revises 2005 Adspend Estimates

Mobile data services are growing in popularity, with two new reports from the Yankee Group finding two thirds of mobile consumers are willing to spend more on data services, with a particular interest from younger users on music. The 2005 US Mobile User Survey and 2005 Mobile User Teen Survey, found that older users have… Continue reading Continued Uptake Of Mobile Data Services

News International (NI), the publishing arm of News Corporation, is reported to be inviting potential bids for the Times Educational supplement along side other specialist titles, with the education business valued at approximately £250 million. According to the Financial Times, Rupert Murdoch has discussed the potential disposal of the assets at a News Corporation board… Continue reading News International To Sell Education Titles

Trinity Mirror has received a bid for its flagship tabloid, the Daily Mirror, from a consortium led by multi-millionaire conference organiser Marcus Evans, according to reports this morning. However, according to The Times, the bid has been rejected despite Evans offering between £700-800 million for Britain’s third-best selling daily. A spokesman for Trinity Mirror said… Continue reading Trinity Rejects £800 Million Take-Over Bid For Mirror

United Business Media (UBM) is to sell its automotive titles, Exchange & Mart and Auto Exchange, claiming the publications would be more valuable to other organisations and a sale would be in the best interest of UBM shareholders. Exchange & Mart and Auto Exchange generated £35.8 million in revenue for UBM in 2004, with online… Continue reading UBM To Sell Automotive Magazines

Emap’s flagship men’s magazine, FHM, is to prove bigger is better this month, with a range of different-sized issues, from “compact” to “giant”, in addition to its regular format.The three issues, published simultaneously, mark a global publishing first, offering readers the choice of three differently sized editions, all priced at £3.40.The unique print run follows… Continue reading FHM To Launch In Three Sizes For Added Standout

The Latin American wireless market looks set to continue to grow, with wireless carriers expected to add between 55 and 90 million new subscribers between 2004 and 2009, according to analyst eMarketer. Argentina, Brazil, Mexico and Colombia are forecast to account for most of the growth, attracting approximately 55 million subscribers, and making them key… Continue reading Latin American Wireless Market Continues Strong Growth

A record number of text messages were sent during May, with a massive 2.63 billion texts transmitted, according to the Mobile Data Association (MDA), representing an increase of 20% year on year. May also saw the highest average daily figure recorded to date, with 85 million messages being sent per day. Earlier this month saw… Continue reading Record Number Of Texts Sent In May

Consumers are increasingly using mobile phones as their primary means of communication, with new survey from Arbitron showing that 23.3% of respondents claimed to be mobile phone only users, while 23.1% said that, although they had access to a landline, they relied on their mobile. A study released earlier this year from global market research… Continue reading Rise Of Youth Mobile Market

May saw the nation’s penchant for text messaging flourishing, with a record number of messages sent during the month. A whopping 2.63 billion texts were transmitted, according to the Mobile Data Association (MDA), representing an increase of 20% year on year.May also saw the highest average daily figure recorded to date, with 85 million messages… Continue reading Texts Continue To Rise Throughout May