Newspaper circulation in the US is reported to be at its lowest since 1996, with daily circulation dropping by 1.9% in the six-month period ending March 31 and Sunday circulation losing 2.5% of sales over the last six months. Looking at the latest data from the Audit Bureau of Circulations (ABC), analyst eMarketer has concluded… Continue reading US Newspaper Circulation At Lowest Since 1996

The broadband market in Latin America is getting back on track, aided by 2004’s relatively stable economic market and by increasing affordability, popularity and advances in internet connection speed, according to eMarketer’s new Latin America Broadband report. Commenting on the new research, Ben Macklin, a senior analyst and author of the report said: “The broadband… Continue reading Latin America Broadband Back On Track

Cable company, Telewest, has acquired Sit-Up TV for £194 million adding the company’s shopping channels to its television content businesses, which include Flextech and a 50% share in UKTV.Sit-Up has become one of the country’s fastest growing home shopping businesses, rivaling QVC for market-leadership, generating £206 million in turnover last year, up from £119 million… Continue reading Telewest Goes Shopping For Sit-Up TV

Reports over the weekend suggest that shareholders in the recently-formed GCap Media are to demand that either chairman Ralph Bernard or chief executive David Mansfield leave their posts over dissatisfaction with the post-merger structure.The company, which began trading last week following the formal merger of Capital Radio and GWR Group, was dealt another blow by… Continue reading GCap Management Face Shareholder Revolt

Commercial radio enjoyed a positive start to 2005, with figures from the Radio Advertising Bureau (RAB) showing first quarter revenue to be up 2.8% year on year, reaching £162 million. National advertising revenue for radio across the first three months of 2005 rose by 3.5% year on year, to £95.9 million, while Sponsorship & Promotions… Continue reading Commercial Radio Q1 Revenue Up By 2.8%

Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners

MTV has become the latest youth-orientated brand to use SUBtv’s network of university-based plasma screens to target the typically evasive student demographic.SUBtv’s services currently reach 1.2 million students every week, through large plasma screens installed in student unions and across campuses nation wide. The screens currently operate in 77 student unions in 65 universities across… Continue reading MTV Signs SUBtv For Student-Centric Campaign

Ricky Gervais and Stephen Merchant will make a welcome return to Xfm’s Saturday schedule later this month, as the pair return from filming new BBC comedy, Extras, to boost the station’s weekend profile alongside their producer turned sidekick Karl ‘The K Man’ Pilkington.Gervais and Merchant will host their weekend show for six weeks from 28… Continue reading Gervais Rejoins Xfm To Boost Saturday Schedules

Five has appointed Vanessa Brookman, Channel 4 and E4’s deputy editor of US series, as its new deputy director of acquisitions, paving the way for more high-profile American imports to bolster the broadcaster’s schedule.Brookman is to join Five next month, reporting directly to Jay Kandola, the broadcaster’s recently appointed director of acquisitions.Commenting on the appointment,… Continue reading Five Raids Channel 4 For New Acquisitions Boss

Consumers are shown to bond with brands they see advertised in the cinema, with results from a recent survey by TNS and Screenvision finding that adverts seen in this environment drive consumer consideration and purchase intent, leading to brand trial and loyalty. Testing commercials across the packaged goods, automotive, consumer electronics, apparel and fast food… Continue reading Cinema Advertising Creates Bonds With Consumers