Advertisers and marketers are lacking confidence in measuring their web marketing, according to a new study by WebTrends with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing.WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to identify… Continue reading Advertisers Lack Confidence In Web Measurement

Kelvin MacKenzie has revealed a desire to buy Chrysalis-owned LBC radio, if the group were willing to sell. According to a report in this morning’s MediaGuardian, MacKenzie said that he was “very interested in radio, and very, very interested in speech radio, ” adding: “LBC is not for sale, but if it were I would… Continue reading MacKenzie Admits Interest In LBC Radio

Mobile television is coming into a realm of its own, with research experts and mobile service providers predicting that the new technology will increase its penetration rate over the next few years. A report last month by research company Frost & Sullivan forecast the mobile phone arena to receive substantial investment from service providers, predicting… Continue reading Industry Increases Investment In Mobile Phone Content

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music

Capital FM’s managing director, Keith Pringle, has announced that Nik Goodman will be taking up the senior position of programme director for GCap Media’s flagship brand, 95.8 Capital FM.The position will see Goodman leading a strong programming team at Capital FM, primarily taking responsibility for the on-air output. This involves generating and creating programme and… Continue reading Capital FM Splits Top Management Role

BPA Worldwide and MediaTel.co.uk today announced that circulation and audience data for BPA’s U.K. and European members will be available to MediaTel.co.uk subscribers, starting with the June 2005 reporting period.“The inclusion of BPA headline data on MediaTel.co.uk will help major advertisers and agencies across the U.K. gain access to circulation and audience data for some… Continue reading BPA Worldwide Circulation And Audience Data Soon To Be Available On MediaTel.co.uk

The English Heritage Theatre in Saville Row was the venue for the launch yesterday of BARB’s new consultation project titled Future Into View.BARB CEO, Bjarne Thelin, made it clear that actions drawn out of the consultation could be considered from this point on, not held back until the new contract launches in 2010. Already BARB… Continue reading BARB Launches Future Into View Consultation

Sports broadcaster, Setanta Sports, has appointed Media Icon to handle TV sales for its Setanta Sports channel in the UK, including its live coverage of Scottish Premier League football.Setanta won the rights to broadcast Scottish Premier League games from the 2004/5 season and has already built a subscriber base of over 100,000 residential customers in… Continue reading Setanta Signs Icon To Offer Sponsorship Packages

Channel 4 have entered “meaningful negotiations” with the nation’s bookmakers to secure a subsidy for its horseracing coverage after pushing back the deadline for a decision last week.The broadcaster is believed to require £8 million from the racing coalition, comprising bookmakers, racecourses and the Levy Board, in order to continue coverage of over 200 hours… Continue reading Channel 4 In Negotiations For Racing Subsidy

Ulster TV has passed an extraordinary general meeting resolution approving the purchase of the Wireless Group, owners of TalkSport, in a deal worth around £98 million.The move marks the first of two hurdles which UTV must overcome to complete such a purchase, with the deal still remaining dependent on approval from Michael Martin, the Irish… Continue reading UTV Shareholders Approve TWG Acquisition