WAP usage continues to go from strength to strength, with a total of 1.76 billion page impressions viewed in the UK during April, according to the latest figures from the Mobile Data Association (MDA).The new figure represents a 24% increase in WAP pages viewed compared with the same period in 2004, and an average daily… Continue reading UK WAP Usage Continues To Grow

Channel 4 has extended its deal with Endemol UK to retain the UK rights to Big Brother for another two years, signalling the broadcaster’s confidence in the programme after a heated ratings battle with ITV’s Celebrity Love Island.The new deal will see Channel 4 airing Big Brother and its spin-off programmes to the end of… Continue reading Channel 4 Extends Rights To Big Brother

Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million.The sale was approved at an extraordinary general meeting held by Highbury House.The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and Highbury’s puzzle offerings.… Continue reading Highbury Shareholders Approve Magazine Sale

Simon Hills, IPC Media’s corporate advertisement director, has stepped down after 17 years with the publishing firm in order to concentrate on “new adventures and challenges in a different environment.”Amongst other achievements with IPC, Hills was responsible at one time or another for the running of IPC SouthBank, the company’s weekly magazines division and its… Continue reading Hills Steps Down As IPC Ad Director

The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM). The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less… Continue reading Gloomy Outlook For Marketers

The majority of personal video recorder (PVR) households are relatively new to the technology, with the devices not yet affecting their television viewing behaviour, according to new research from ESPN. According to the findings, about two-thirds of PVR users got their devices in the last six months, with 85% of consumers owning only one, while… Continue reading PVRs Not Yet Affecting TV Viewing Behaviour

The Asia-Pacific region is growing increasingly important in terms of mobile service roaming, with its base forecast to rise to 170 million roamers, up from 36 million in 2004 and accounting for 20% of the world’s outbound roamers by 2010, according to a new study by Informa Telecoms & Media. Informa estimates that outbound roamers… Continue reading Asia-Pacific Sees Growth In Mobile Roaming

The latest consumer study from TeleGeography Research shows that 30% of residential broadband subscribers in the US have never heard of voice-over-internet-protocol (VoIP), identifying a problem for marketers of the technology. TeleGeography’s research reveals a strong, positive correlation between familiarity of VoIP and the likelihood of subscribing, with those familiar with the service 50% more… Continue reading VoIP Fails To Reach US Consumers

Last night saw ZenithOptimedia romp to victory in the MediaTel Group Sports Quiz, claiming the trophy after a close fought battle with rival News International.The quiz, which raised over £600 for charities, including the Meningitis Trust and Cancer Research UK, was well attended, with teams from News International, the Evening Standard, IDS, Brand Connection and… Continue reading ZenithOptimedia Lifts Trophy At MediaTel Sports Quiz

Carat International has successfully poached Anthony Jones, ZenithOptimedia’s worldwide research director to head up its Insight division, playing a key role with some of the company’s high-profile global clients, including Vodafone, Renault, Philips, and Pernod Ricard.The move will see Jones end a seven and a half year career with ZenithOptimedia, where he has held development… Continue reading Carat Signs ZenithOptimedia Man For Research Role