Five has secured a major sponsorship deal with Parfums Christian Dior to support the channel’s major new reality series, Make Me a Supermodel.The deal will see Dior Backstage Make Up cover the opening and closing credits and break bumpers on a package of eight hour-long programmes and a live final and will run from 14th… Continue reading Five Signs Model Sponsorship Deal With Dior
ARCHIVE ▸ The Media Leader Staff
Virgin Radio has launched what it claims is the world’s first 3G radio player, allowing listeners to tune into the station, as well as digital spin off stations, through their handset wherever they are.The venture, undertaken by Virgin in collaboration with software specialist Sydus, operates in much the same way as internet radio, but rather… Continue reading Virgin Offers Digital Radio To Mobiles
Capital FM has dropped long-serving DJ Neil Fox from its schedules in favour of former Blue Peter presenter Richard Bacon, selected to front the station’s daily Drive Time show starting in the spring.Capital claims that Bacon was the “number one choice” to replace ‘Foxy’ in one of the most keenly sought jobs in radio as… Continue reading Capital Drops Fox As Bacon Takes Drive Time
Search targeted marketing firm Overture will rebrand as Yahoo! Search Marketing Solutions later this year, following Yahoo!’s decision to rebrand its American operations from next quarter.The move will bring together Overture’s sponsored search offerings and Yahoo!’s listings products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will have convenient access… Continue reading Yahoo! To Rebrand Overture This Year
Global advertising company, WPP, has agreed to merge it’s current outdoor specialist, Portland Outdoor Limited, with Poster Publicity, creating a £350 million global outdoor media buying and planning business. The deal will see WPP’s Group M transfer its outdoor business and professionals into the new venture, resulting in the emergence of a leading global outdoor… Continue reading WPP Merges Outdoor Division
US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%
US newspaper advertising revenue rose by an estimated 4% in January, representing no real change in momentum from the fourth quarter of 2004, according to analysts Merrill Lynch. Newspaper industry advertising growth is also predicted to be around 4% for 2005, despite retailer and telecom mergers that could affect spending plans later in the year.… Continue reading Merrill Predicts Rise In Newspaper Advertising
US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry
The MediaTel Group Sports Quiz has reached the halfway stage and Russell Budden of BMRB International – TGI is the current leader.The most recent question asked ‘who would win the Carling Cup?’ and Chelsea did just that on Sunday. 55% of entrants predicted the correct answer, including the top 12 placed entrants. This was a… Continue reading MediaTel Group Sports Quiz Reaches Halfway Mark
Magazine publisher IPC has intensified its competition against rival Highbury House with a redesign of its top-selling home interest title, Homes & Gardens, coinciding exactly with Highbury’s overhaul of its home interest portfolio.IPC’s title will be given what the company claims is a “fresh, vibrant new look” along with a new format from its April… Continue reading IPC Challenges Highbury On Home Front