Nielsen Media Research has announced plans to delay its measurement of US digital video recorder(DVR) households until 2006. At the same time, the company has responded to US industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological research on TV audience measurement. Both… Continue reading Nielsen To Delay Measurement Of DVR Household Viewing
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Government watchdog, Ofcom has awarded the latest licence in its programme of development for the nation’s radio spectrum to ACE FM, part of Midlands News Association regional press groupACE FM’s new FM local commercial radio licence will provide Kidderminster and local surrounding area with a locally focussed music, news and information schedule for 25-54 year… Continue reading Ofcom Awards Kidderminster FM Licence To ACE FM
Radio broadcaster, Capital FM, has agreed to sell Century FM so that the Competition Commission does not investigate its merger with GWR Radio. In a statement posted this morning on the stock exchange, the Office of Fair Trading (OFT) said that the merger of Capital and GWR could lead to a ‘substantial lessening of competition… Continue reading Capital To Sell Century FM
Cinema advertising is predicted to enjoy a strong performance in 2005, with revenue increasing by 6.6% in 2004, according to recent figures released by the Cinema Advertising Association. The cinema industry as a whole continues to go from strength to strength, with total UK admissions growing by 4% in 2004, to reach 171 million. New… Continue reading Cinema Growth Good News For Advertisers
Customer satisfaction with online retail supplies has fallen, despite a healthy rise in internet shopping over Christmas 2004, according to a new report by US analysts eMarketer. New research for the American Customer Satisfaction Index (ACSI), from ForeSee results, finds that consumer satisfaction with e-commerce has declined from a score of 80.8 in 2003 to… Continue reading Online Consumers Satisfaction Drops
Publishing group, Reed Elsevier has revealed a 1.7% increase in full-year profits, with adjusted pre-tax profits of £1,027 million, up from £1,010 million in 2003 (see Reed Elsevier Sees 2003 Profits Rise But Predicts Dip In 2004), according to the Group’s 2004 preliminary results announced today. The company, the world’s largest publisher of science journals,… Continue reading Reed Elsevier Reveals 1.7% Increase In 2004 Profits
The first half of 2005 will remain tough and volatile for the radio advertising, with recent mergers and acquisitions in the industry predicted to keep the market focused on potential break up valuations, according to analysts Merrill Lynch. The recent speculation around the proposed takeover bid by private equity group 3i of Scottish Media Group… Continue reading Merrill Predicts Rocky Road For 2005 Radio Advertising Industry
The mobile terminal market grew by 21% between 2003 and 2004, with revenues increasing from about $73.3 billion in 2003, to a predicted $91.5 billion in 2005, according to data released by market intelligence firm IDATE. A new report by US analysts eMarketer reveals that unit shipments will also see a dramatic increase, rising from… Continue reading Mobile Market Forecast To Enjoy Strong 2005
Terrestrial pay-TV operator, Top Up TV, has extended the broadcast hours of UKTV Gold, giving viewers access to the entertainment channel until 5am every day.The extension has been made at no extra cost to subscribers, who are charged £7.99 per month for a package of ten premium entertainment and documentary channels to supplement their existing… Continue reading Top Up TV Boosts Appeal With Extended Viewing Hours
Commercial Radio revenue is continuing to enjoy substantial growth, with data released today revealing that total revenue for 2004 reached £637.6 million, a 5.6% increase year on year. The figures, released by Ofcom and the Radio Advertising Bureau (RAB), disclose that Sponsorship & Promotions continues to be the fastest area of growth, with revenue from… Continue reading Commercial Radio Continues Upward Trend