Financial services company, Goldman Sachs has predicted 2005 to be a bullish year for online advertising, forecasting the market to increase by 28% year on year, to reach $12.3 billion. The report, based on 2,000 surveys by market research firm Synovate, estimates that online advertising could account for 7% of total advertising expenditure by 2009,… Continue reading Goldman Sachs Predicts Online Adspend To Rise By 28% In 2005

Online retail sales in the US are predicted to rise by almost 25% this year, with revenues forecast to increase to $109.6 billion, up from $89 billion in 2004, according to a new study released by Shop.org and conducted by Forrester Research. The projections are in line with analyst eMarketer’s latest online retail estimates, predicting… Continue reading US Online Retail To Rise By 25% In 2005

Media Group, OMD, has announced that it will begin testing a new form of media advertising that will deliver an advertising message, even when television viewers are fast forwarding through commercials. The announcement came at the Cabletelevision Advertising Bureau’s local advertising sales conference held in Chicago, with David DeSocio, OMD’s US director of strategic marketing,… Continue reading Advertisers Fight Back Against PVRs

ITV has revealed that viewing share for the ITV family of channels has continued to grow on all the main platforms over the last six months, with digital terrestrial television enjoying the greatest growth, rising by 1.9 share points and accounting for 27.8% of all viewing over that period. In the company’s annual general meeting,… Continue reading Digital Channels Drive ITV Viewing Share

Daily Mail and General Trust (DMGT) has announced an increase of 7% in adjusted profit before tax, reaching £114.5 million, despite some of its businesses facing tough trading conditions. In the group’s interim results for the first half of the year ending 3rd April, advertising revenues for Associated Newspapers increased by 2.5%, with display advertising… Continue reading DMGT Announces 7% Rise In Profits

Daily Mail and General Trust (DMGT) has announced an increase of 7% in adjusted profit before tax, reaching £114.5 million, despite some of its businesses facing tough trading conditions.In the group’s interim results for the first half of the year ending 3rd April, advertising revenues for Associated Newspapers increased by 2.5%, with display advertising across… Continue reading DMGT Announces 7% Rise In Profits

IPC SouthBank’s Essentials magazine has unveiled a new look and reduction in size as part of the title’s re-positioning and re-targeting at a younger audience.The new look, comprising a thorough re-design, will debut in the magazine’s July issue, seeing a smaller, ‘convenience size’ format, new logo, typefaces and enhanced colour-coded sections for easier navigation. The… Continue reading IPC Shrinks Essentials To Appeal To Younger Audience

April has continued 2005’s strong performance for text messaging, setting another record with of average 84 million messages being sent per day and the total number for the month reaching 2.52 billion, according to the latest figures from the Mobile Data Association (MDA).Person-to-person texts sent across the UK GSM network operators during April showed an… Continue reading April Continues To Break Text Message Records

ITV1 saw massive audiences with its screening of the UEFA Champion’s League Final last night, drawing a peak of 14.6 million sports fans to the match, which saw Liverpool clinch a dramatic victory over Milan in a nail-biting penalty shoot out.The peak audience represented a 60% share for ITV, while the programme’s average audience hit… Continue reading ITV Sees Record Ratings For Champions League Win

Media and communications group, Aegis, has revealed in its annual general meeting, that trading for the year to date is in line with expectations, with revenues for the first quarter up 12.5% year on year and organic revenue growth up 5.8% compared with 4.8% in 2004.Aegis Media has seen continued growth in client spending, with… Continue reading Aegis Trading In Line With Expectations