Chrysalis’ Galaxy radio network is to launch the second phase of its £350,000 marketing and advertising campaign, designed to boost the broadcaster’s profile amongst the nation’s young audiences.A new press and poster campaign based around station’s “Live It” strapline will link Galaxy with the personalities of its listeners as “self assured, sophisticated, real and serious… Continue reading Galaxy Continuing Marketing Push To Raise Profile
ARCHIVE ▸ The Media Leader Staff
Newspapers are increasingly feeling the impact of a varied media landscape, according to a new report from eMarketer, with circulations in the US at their lowest point since 1996.John Strum, executive director of the Newspaper Association of America (NAA) explained the situation, stating: “Two years ago search engines were not viewed as much of a… Continue reading Newspaper Decline Is Worst Since 1996
Channel 4 is expected to report annual profits rising as high as £70 million tomorrow, with advertising revenues and turnover hitting record levels.Profits are predicted to be significantly up on last year’s £45.3 million, while Andy Duncan, Channel 4’s chief executive, is expected to update on the first few months of the year, revealing the… Continue reading Channel 4 Set To Unveil Record Profits
Emap has raided Channel 4 in search of a new managing director for its Kiss radio operations, appointing Bill Griffin, the broadcaster’s current head of marketing, as the radio network’s new boss.Griffin will join Emap later this year, taking responsibility for Kiss 100 in London as well as the station’s national radio network. The new… Continue reading Emap Signs Channel 4 Marketing Boss To Head Kiss
ITV launched its latest celebrity-packed reality show last night, drawing a peak of 5.67 million viewers with Celebrity Love Island, which promises to provide audiences with plenty of steamy sea-side action for the duration of its five-week run.The show went head to head with BBC1’s crime drama, New Tricks, which bested the reality love-in with… Continue reading 5.7 Million Join ITV For Celebrity Love In
With just one week to go in the MediaTel Group Sports Quiz, 18 entrants are vying for a top 10 place and a prize donated by one of the sponsors.But the winner has come down to two – either Russell Budden of BMRB International-TGI, or Steve McHenry of ids. Everything depends on which minute the… Continue reading MediaTel Group Sports Quiz Now A Two Horse Race
Newspaper circulation in the US is reported to be at its lowest since 1996, with daily circulation dropping by 1.9% in the six-month period ending March 31 and Sunday circulation losing 2.5% of sales over the last six months. Looking at the latest data from the Audit Bureau of Circulations (ABC), analyst eMarketer has concluded… Continue reading US Newspaper Circulation At Lowest Since 1996
The broadband market in Latin America is getting back on track, aided by 2004’s relatively stable economic market and by increasing affordability, popularity and advances in internet connection speed, according to eMarketer’s new Latin America Broadband report. Commenting on the new research, Ben Macklin, a senior analyst and author of the report said: “The broadband… Continue reading Latin America Broadband Back On Track
Clive Hollick, the former chief executive officer of United Business Media (UBM), has turned down a controversial £250,000 bonus following a revolt from the company’s shareholders. Shareholders disapproved of the large payout at last week’s annual general meeting, with around three quarters voting against the remuneration report (see UBM To Pay Hollick £250k Bonus). Earlier… Continue reading Hollick Refuses £250K Bonus
Cable company, Telewest, has acquired Sit-Up TV for £194 million adding the company’s shopping channels to its television content businesses, which include Flextech and a 50% share in UKTV.Sit-Up has become one of the country’s fastest growing home shopping businesses, rivaling QVC for market-leadership, generating £206 million in turnover last year, up from £119 million… Continue reading Telewest Goes Shopping For Sit-Up TV
