Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Valentine’s Day saw 92 million text messages sent across the UK, an increase of 18% on the same period in 2003, according to figures released today by the Mobile Data Organisation (MDA). These latest figures confirm findings from a recent survey by Virgin Mobile, revealing that over half of the UK’s mobile phone users, 57%,… Continue reading Valentines Send 92 Million Text Messages

ITV has secured LG Electronics as the sponsor of its Formula One season, running across ITV1 and ITV2 in an integrated deal worth around £3.5 million.The deal includes broadcast sponsorship of all race and qualifying programmes on ITV1, and highlights on ITV2. The deal also includes sponsorship of www.itv.com/f1 and online viewer competitions.ITV’s dedicated website… Continue reading ITV Secures LG Electronics As Formula One Sponsor

Mobile telephone operator, Orange has announced plans to launch the UK’s first broadband network that will work on both the mobile network and the fixed-line network, depending on where customers are located when they connect. Customers accessing the internet at home will be connected to the internet via service provider Wanadoo, owned by Orange’s parent… Continue reading Orange Launches UK’s First Broadband Network

Consumer awareness of DAB digital radio in the UK stands at 29 million people, or 59% of the adult population, according to new research conducted by Ipsos Ominbus on behalf of the Digital Radio Development Bureau (DRDB). The data reveals that public awareness of digital radio has increased by 16%, year-on-year, during January 2005, up… Continue reading Increasing Consumer Awareness Of DAB Radio

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body

December 2004 saw 2.2 million 12-17 year olds use the internet for entertainment, representing 78% of teenagers within this age bracket being online in the UK in this period, according to the latest research from internet research specialists, Nielsen//NetRatings. The study found that music and online games sites attracted the largest number of young adults,… Continue reading 78% Of Teenagers Use Internet For Entertainment

Nielsen Media Research has warned subscribers not to use digital cable viewing data from its MarketBreaks service from 1 November to 2 February after a processing error rendered the three-month period unusable.While Nielsen have not revealed the magnitude of the error, it said in an e-mail sent to clients on Friday: “The impact varies greatly… Continue reading Nielsen Reissues Cable TV Data Following Error

Radio operator, The Wireless Group (TWG), has confirmed media speculation that it has received a proposal regarding a possible cash offer for all the issued share capital of the company, from its senior management including chairman and chief executive Kevin MacKenzie. Industry reports over the weekend stated that MacKenzie was preparing to take control of… Continue reading TWG Confirms Offer Proposal

Magazine publishers, Highbury House Communications, has confirmed that it has reached agreement over the proposed takeover bid by Future, creating the UK’s third largest consumer magazine group, in a deal said to be worth £96.5 million (see Future To Bid For Highbury). The agreement will see titles such as Real Homes and Fast Car added… Continue reading Highbury Confirms Future Takeover Bid