New research from British Telecom indicates that the digital divide in Britain will continue to exclude millions of computer illiterate adults well into the next decade and beyond.According to BT, the number of digitally excluded people will fall from 27 million to 23 million by 2025, with those being excluded risking disadvantage by losing access… Continue reading BT Claims Digital Divide Will Exist For Decades

Emap’s flagship men’s magazine FHM has announced the creation of an online style channel, providing the 2 million daily visitors to its website with the latest fashion and grooming advice to comprise what it claims is the “ultimate style guide to life.”The new section creates a bespoke editorial strand, featuring recommendations and expert advice on… Continue reading FHM Boosts Style Content With Dedicated Online Channel

Commercial radio broadcasters will soon be competing for a new broadcasting licence in the city of Norwich, as media-regulator Ofcom advertised the rights to transmit to the south eastern city and the surrounding area.Ofcom estimates that the winning bid could provide the licence holder with a potential adult audience of 240,000, however, exact coverage will… Continue reading Ofcom Puts Norwich Radio Licence Up For Grabs

The growing proportion of ethnic minorities in Britain’s populace requires the attention of advertisers if they are to create effective campaigns and deliver brand messages to an increasingly powerful demographic, according to Starcom Motive.According to the agency, advertisers should turn to ethnic minorities to stave off the economic effects of an ageing population, tapping into… Continue reading Starcom Calls For Attention on Ethnic Minority TV Viewing

Newspaper publisher Trinity Mirror has today issued a trading update of their expected results, outlining a strong performance throughout 2004 in line with expectations. Group advertising revenues, excluding titles in Ireland disposed in January 2004,have increased by 4.2%, for the five months to November 2004 year on year. The Regionals division has achieved advertising growth… Continue reading Trinity Mirror Delivers Positive Trading Update

American TV distributor Liberty Media has held talks with competitor News Corp about selling the stake it built up in the television and newspaper company this November. Robert Bennett, chief executive of Liberty told investors at a recent conference in New York that “there have been some conversations” between his company and News Corp. Analysts… Continue reading News Corp to Buy Liberty Media Shares

A recent study by British Telecom (BT) has forecast that by 2025 40% of the UK’s population will be without Internet access. Currently 52% (12.5 million) Britons have access to the Internet, but the report predicts that 23 million people in Britain will be digitally excluded by 2025 and that they risk losing access to… Continue reading BT Warns Of Increasing Digital Divide

Mobile phone text messages are set to break last New Years Eve’s record of 11 million, according to research done by the Mobile Data Association (MDA). The MDA forecasts that in 2005 30 billion text messages will be sent, with an average of 82 million messages being sent a day. To date the highest monthly… Continue reading Record Mobile Usage Set To Continue Next Year

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag

Outdoor advertising contractor Adshel has announced the appointment of Rob Atkinson as sales director, taking charge of national and regional sales at the nation’s largest 6-sheet advertising firm.The move will see Atkinson move from Ireland, where he has been the company’s commercial director since 2003. The new director’s commercial sales experience includes 13 years at… Continue reading Adshel Promotes Irish Commercial Director As Sales Head