The number of banner adverts run on European websites has increased by 24%, up from 76,375 in November 2003 to 94,939 in November 2004, according to a new report published by Internet research group Nielsen//NetRatings. Sweden, France and the Netherlands are the leaders in the online ad surge, experiencing the strongest growth in banner ads,… Continue reading Europe Sees Internet Banner Ad Surge

UK advertising expenditure is expected to rise by 4.2% in 2005, with the internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast. All media is forecast to increase over the next year, with the internet leading the way; predicted to rise by an impressive 38.1%.… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005

The chief talent officer in the New York branch of Sir Martin Sorrell’s global advertising company WPP has resigned to take the top human resources position at online auction company eBay. According to industry sources, Beth Axelrod resigned her position this week, bringing to an end a three year career with the London based advertising… Continue reading WPP Talent Officer Makes Jump To Ebay

Britain’s mobile phone users welcomed in 2005 with a record-setting flurry of text messages, according to the Mobile Data Association, sending a massive 133 million texts between midnight on 31 December 2004 and midnight on January 1st.The total recorded messages sets a new record daily total, with person to person texts sent across the UK’s… Continue reading New Year Text Message Craze Sets Record

Channel 4 has announced that it will now donate an extra percentage of the revenue generated by votes for Celebrity Big Brother to the south east Asia tsunami relief effort, resulting in all profits from viewer voting being donated to charity.The broadcaster had previously pledged to donate 16p of every vote via telephone, mobile and… Continue reading Channel 4 Donates Big Brother Vote Revenue To Tsunami Relief

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

Independent media communications specialist, Carat, has today released revised advertising growth forecasts for 2004, saying that continued recovery in the European markets has helped fuel global adspend ahead of previous expectations, up 6% year on year. In September last year, Carat predicted that advertising expenditure for 2004 would close 5.7% (see Carat Revises 2004 &… Continue reading European Growth Fuels 2004 Global Adspend

The number of US digital television households looks set to rise to 70.3 million in 2007, up 60% on 2003’s total of 44.2 million, an increase of 21.6 million homes, predicts eMarketer. The US forecast specialist has estimated that, by 2007, there will be 38.7 million cable subscribers and 30 million satellite subscribers, with just… Continue reading US Digital Penetration Up 60% By 2007

The Bermuda based satellite company, Intelsat, has named outgoing O2 chief executive Dave McGlade as their new head, taking over from Conny Kullman. Conny Kullmann, Intelsat’s current chief executive said about his successor: “He has demonstrated on a number of occasions his ability to transform seamlessly across different parts of the telecom landscape.” Mr McGlade… Continue reading Intelsat Gets O2 Boss As New Head

Guardian Media Group Radio has poached Jo Beedham from rival Chrysalis to lead the development of the company’s non-traditional revenue streams, marking the company’s intent to broaden its financial horizons and capitalise on new services and business opportunities.The new position will see Beedham join GMG Radio in February from Chrysalis Radio Sales, taking responsibility for… Continue reading GMG Radio Appoints Revenue Boss To Boost Incomes