ITV Sales has announced an extended sponsorship deal with mobile phone manufacturer Motorola, covering all films on ITV1 in 2005 following the success of a previous deal which drove purchase consideration amongst viewers up by a massive 65%.The sponsorship forms part of an integrated marketing strategy by Motorola, delivering a continual, national presence all year… Continue reading Motorola Signs For Extended ITV Movies Sponsorship

Teletext has signed a ten-year deal with commercial TV giant ITV to operate commercial and editorial text services across the broadcaster’s family of channels in digital homes.The new service will be branded ‘Teletext on ITV’ and will be accessible to viewers on all digital platforms. The service will launch on digital satellite and Freeview in… Continue reading ITV Signs Teletext For Digital Text Content

Newly established publishing house, Seven Publishing, has announced the acquisition of New Crane, the magazine publishing company founded by Delia Smith and her husband Michael Wynn Jones, with interests including Sainsbury’s Magazine, Delia Smith’s book and magazine publishing business and a creative agency.The move expands Seven’s portfolio of titles, which includes food title Delicious and… Continue reading Seven Publishing Bags Delia’s Magazine Firm

Subscribers to MediaTel Group’s MediaTel Insight product can read of PricewaterhouseCoopers’ latest analysis into newspaper revenue forecasts and the predicted strengthening in the market.MediaTel Insight is the number one source for aggregated media and advertising forecast reports, research and analysis compiled from over 100 global sources.For a free trial of MediaTel Insight contact Ralph Simpson… Continue reading Newspaper Industry Predicted To Strengthen

Results from the Simultaneous Media Usage Survey (SIMM V) show television viewing to be down in the US, due to the consumption of more than one media at the same time. This phenomenon is continuing to grow, with TV appearing to be the medium most consumed alongside other media. Online market intelligence and internet market… Continue reading TV Viewing Down Due To Multi-Tasking

Growth prospects for newspaper publishers have been overlooked by industry forecasts, according to a new report by analysts PricewaterhouseCoopers. The recently published research acknowledges growth potential for revenue and profit levels. It pin-points the new young readership base born from the ‘rise’ of the free paper and increasing popularity of the compact as having positive… Continue reading Newspaper Industry Predicted To Strengthen

Analyst Merrill Lynch has predicted that the American TV distributor Liberty Media share price, in 2005, will be driven by the highly anticipated potential deal with Rupert Murdoch’s News Corp. Liberty Media, owned by John Malone, holds 324.6 million News Corp NWS voting share, valued at $9.16 billion in total at current prices or $3.25… Continue reading Liberty Media And News Corp 2005 Outlook

Sir Martin Sorrell has won a court case against media communication and market research group Aegis, amid accusations of industrial espionage and illegal client poaching. The French Commercial Court of Nanteerre has ruled against Aegis subsidiary, Carat, finding that the company had made its allegations of illegal client poaching purely to obtain sensitive information about… Continue reading French Court Rules In Favour Of Sorrell

A second auction of third generation mobile (3G) telephone licences, scheduled for 2007 will gross only one tenth of the £22.5 billion secured in the first auction making the Treasury just £2.5 billion, according to Government advisor Quotient Associates. This prediction is likely to anger the five main mobile operators, who paid a total of… Continue reading 3G Licence Prices To Drop By 90%

Cable provider Telewest Broadband has secured a raft of new channels, announcing the acquisition of broadcast licences with Channel 4, Eurosport, TV Travel Shop, The Community Channel and Teachers TV.The cable company has confirmed it will carry Channel 4’s new venture, More 4, when it becomes available as well as Teachers TV, a new channel… Continue reading Telewest Boosts Digital Channel Portfolio