Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009

More than half of the active internet audience in Europe is making a high speed connection, up from just one-third a year ago, says new research from Nielsen//NetRatings. The internet research group claims the number of people in Europe surfing the internet at high speed from home increased from 34.1 million to 54.5 million, an… Continue reading Broadband On The Rise In Europe

Digital radio operator Gaydar Radio has announced a £1.5 million investment programme which will see the company bid for more licences, commission more live programming and launch its own sales division.As part of the move, Gaydar Radio will move to a new, larger studio complex in Twickenham, London ahead of a recruitment drive to increase… Continue reading Gaydar Radio To Boost Investment By $1.5 Million

The on-going management reshuffle at the Daily Telegraph has claimed the jobs of a further two executives, with commercial director Mark Payne and group sales director Chris White-Smith becoming the latest casualties in the Barclay brothers’ high-level restructuring.According to reports this morning, Payne will be replaced by David King, currently managing director of Emap Advertising.… Continue reading Telegraph Execs Ousted As Reshuffle Continues

Global advertising expenditure is on target to reach $370 billion for the year, beating previous forecasts and proving 2004 to be an outstanding year for advertising expenditure in traditional media, according to Zenith Optimedia’s global forecasts released today. Forecasters have long been predicting the positive impact of the Olympic Games and the US presidential elections… Continue reading 2004 Predicted To Be Exceptional Year For Advertising

Television is losing out in the face of an increasing threat from the internet, with more than a quarter of Europeans claiming they are now spending less time watching TV in favour of spending more time surfing, according to a new report from JupiterResearch. The new research – Evolution of Media Use in Europe –… Continue reading Broadband Eats Into Television Viewing

Magazine publisher Highbury House has announced the creation of a new cricket magazine, dubbed Spin, to cater for the modern cricketer with what it claims is a fresh, dynamic and inclusive editorial style.The title will be published through Highbury’s Lifestyle Publishing division, with the company claiming it will “do for cricket magazines what Channel 4… Continue reading Highbury In A Spin With New Cricket Title

Internet service provider Tiscali has become the latest internet and communications company to roll out a TV service to its customers, showing exclusive content, cult entertainment and bite-size programme packages to its broadband internet subscribers.Delivered through a dedicated broadband TV channel, the service provider is offering customers a range of short films, trailers, interviews and… Continue reading Tiscali Jumps On Broadband TV Bandwagon

Cable operator NTL has announced that it has entered into a definitive agreement to sell its broadcast business to a consortium led by Macquarie Communications Infrastructure Group (MCG) for a purchase price of GBP 1.27 billion.While subject to regulatory approval, the deal is expected to be closed in the first quarter of 2005. The cable… Continue reading NTL To Sell Broadcast Business For £1.27 Billion

Global advertising giants WPP and Grey Global have agreed to extend the amount of time given to complete their impending merger by two months, following a request for additional information made by the European Commission.The two companies will now be able to wait for the EC ruling on their merger, worth £675 million, following an… Continue reading WPP Extends Grey Merger Deal By Two Months