The Daily Telegraph has announced a range of travel and tourism supplements to be published throughout 2005, following advertising deals totalling in excess of £500,000.An initial five supplements are slated to appear in the newspaper throughout January and February, with many more still being planned by the Telegraph editorial team.A 24-page half colour tabloid supplement… Continue reading Travel Supplements Offer Targeted Telegraph Advertising

Channel 4 will this week launch the latest series of Celebrity Big Brother, hoping to build on the successes of previous series’ and capitalise on the recent success of rival celebrity reality show, I’m A Celebrity Get Me Out Of Here.Launching on Thursday at 9.00pm, the show will see a record eight celebrity housemates move… Continue reading Channel 4 Seeks Success With Celebrity Big Brother

New research by Dynamic Logic has revealed that online advertising which employs audio and video can achieve a greater impact on Brand Awareness at a lower frequency exposure than other standard online formats.According to the research firm’s MarketNorms database exposure to audio and video ads increases brand awareness by 10% points over the awareness level… Continue reading Online Video Ads Powerful Despite Lower Exposure Rates

IPC has announced the latest title to be added to its women’s weekly portfolio, creating Pick Me Up!, a 60-page real life title backed by what it claims is the UK’s largest ever sampling exercise and a £6 million marketing investment.The title will launch next Tuesday with around 3.5 million copies bundled with key titles… Continue reading IPC Launches Pick Me Up To Boost Weekly Portfolio

The NewsLine team would like to wish you all a very merry Christmas and an even happier New Year. We will be taking a break over the festive season, but will return on 4 January with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2004 from… Continue reading Merry Christmas From MediaTel NewsLine

As the year draws to a close, December saw the advertising industry’s most credible prognosticators revising their forecasts for 2004, and offering their predictions for the outlook of 2005. First to be released were Zenith Optimedia’s global forecasts, which signalled that advertising expenditure was on target to reach $370 billion for the year, beating previous… Continue reading INSIGHTanalysis: Media Healthcheck – December 2004

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

The Television Corporation has announced the sale of its sports broadcasting arm Visions, to US producer of mobile production facilities large video screens and television studios, NEP for £16.8 million. Over 2004 Visions has generated £14.4 million in revenues and £800,000 in profits from providing facilities for sports events, such as racing and cricket on… Continue reading TV Corp Sells Sports Arm

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

UK publishing group, United Business Media (UBM) announced yesterday its plans to voluntarily cut its US share listing, to take effect at the close of trading on 22 March 2005. The decision comes amidst weak trading in North America, and will see the company de-list from the Nasdaq national market and terminate its American Depositary… Continue reading UBM Cuts US Share Listing