Commercial radio broadcasters will soon be competing for a new broadcasting licence in the city of Norwich, as media-regulator Ofcom advertised the rights to transmit to the south eastern city and the surrounding area.Ofcom estimates that the winning bid could provide the licence holder with a potential adult audience of 240,000, however, exact coverage will… Continue reading Ofcom Puts Norwich Radio Licence Up For Grabs

The growing proportion of ethnic minorities in Britain’s populace requires the attention of advertisers if they are to create effective campaigns and deliver brand messages to an increasingly powerful demographic, according to Starcom Motive.According to the agency, advertisers should turn to ethnic minorities to stave off the economic effects of an ageing population, tapping into… Continue reading Starcom Calls For Attention on Ethnic Minority TV Viewing

Newspaper publisher Trinity Mirror has today issued a trading update of their expected results, outlining a strong performance throughout 2004 in line with expectations. Group advertising revenues, excluding titles in Ireland disposed in January 2004,have increased by 4.2%, for the five months to November 2004 year on year. The Regionals division has achieved advertising growth… Continue reading Trinity Mirror Delivers Positive Trading Update

American TV distributor Liberty Media has held talks with competitor News Corp about selling the stake it built up in the television and newspaper company this November. Robert Bennett, chief executive of Liberty told investors at a recent conference in New York that “there have been some conversations” between his company and News Corp. Analysts… Continue reading News Corp to Buy Liberty Media Shares

A recent study by British Telecom (BT) has forecast that by 2025 40% of the UK’s population will be without Internet access. Currently 52% (12.5 million) Britons have access to the Internet, but the report predicts that 23 million people in Britain will be digitally excluded by 2025 and that they risk losing access to… Continue reading BT Warns Of Increasing Digital Divide

Mobile phone text messages are set to break last New Years Eve’s record of 11 million, according to research done by the Mobile Data Association (MDA). The MDA forecasts that in 2005 30 billion text messages will be sent, with an average of 82 million messages being sent a day. To date the highest monthly… Continue reading Record Mobile Usage Set To Continue Next Year

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008

Penetration of high definition televisions will be four times greater in Europe than industry forecasts have previously predicted, Sony said yesterday. Chris Deering, European president of Sony said that by 2008, 20 million European households will have high definition television (HDTV). Sony’s prediction sees Europe following the trend of Japan and the US in consumers… Continue reading Sony Sees Vast Expansion For HDTV

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag

Outdoor advertising contractor Adshel has announced the appointment of Rob Atkinson as sales director, taking charge of national and regional sales at the nation’s largest 6-sheet advertising firm.The move will see Atkinson move from Ireland, where he has been the company’s commercial director since 2003. The new director’s commercial sales experience includes 13 years at… Continue reading Adshel Promotes Irish Commercial Director As Sales Head