Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie. Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of multi-channel television, personal video recorders and high-speed broadband would change the way advertisers do business. He said… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers

Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS). From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of… Continue reading 52% of UK Households On-Line

Competition in the burgeoning children’s magazine market will hot up this month following the launch of a new monthly pre-school title from Egmont Magazines called My Disney Favourites.Designed for parents and children aged between two and five to read together, each edition of the new title will be dedicated to a different Disney character each… Continue reading Egmont Rolls-Out New Pre-School Magazine

Greg Dyke has joined Apax partners, the private equity group that specialises in media deals, in a move that has revived speculation linking the former BBC director general with ITV.Dyke, who quit the BBC in the wake of the damning Hutton report, has joined Apax’s media team as an advisor. It is understood that he… Continue reading Dyke Joins Apax Amid Rumours Of Potential ITV Bid

Virgin Radio chief executive, John Pearson, has announced his intention to step down next year in an attempt to re-address his work-life balance after more than a decade at the radio station.Pearson, who has spent the last four and a half years at the helm of Scottish Media Group’s radio division, will stay on in… Continue reading Virgin Radio Chief Executive Steps Down

The board of ITV has today confirmed that it has completed the 25% acquisition of Scottish Media Group’s stake in breakfast television franchise, GMTV. Further to the earlier announcement on 10 May 2004, ITV has increased its stake in the highest rated UK breakfast time programme to 75%, with The Walt Disney Company owning the… Continue reading ITV Completes Acquisition Of GMTV

Global market research group, Aegis, has this morning announced the acquisition of a 51% stake in one of Korea’s largest digital marketing company, Agency W, from its chief executive and sole owner, John Lyul Baik. Agency W will become part of Isobar, the group’s recently launched digital network and becomes the third acquisition for Isobar… Continue reading Aegis Acquires Korean Digital Marketing Group

Independent News & Media, the parent group behind The Independent, is reported to have offered rivals the chance to buy a minority stake in the newspaper in a bid to raise capital for a major marketing push. According to this morning’s The Times, Sir Anthony O’Reilly, executive chairman of publishing group Independent News & Media… Continue reading The Independent Invites Rivals To Buy A 30% Stake

For 16-24s, reading a national newspaper during the average week is more likely than visiting the pub, according to the latest research from the Newspaper Marketing Agency. The first detailed study of youth newspaper reading habits shows that 77% (5.6 million) of 16 to 24 year-olds read a national newspaper every week, compared with just… Continue reading 16-24s Prefer Newspapers To Pubs

TV & Satellite Week has become the latest title to publish in digital form as publisher IPC tx makes its content available online using Olive’s Active Magazine technology and the M-Till payment system.The digital edition is available at the magazine’s website, www.tvandsatelliteweek.com, and is an exact replica of the traditional print edition. The electronic format… Continue reading TV & Satellite Week Publishes Digital Edition