Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push

Sky Media, the advertising sales division of BSkyB, has extended its agreement to sell airtime for the Hallmark Channel for a further three years.The new contract will take effect from 1 January 2003, ensuring that Sky Media remains the sole airtime sales representative for the Hallmark Channel, continuing a partnership which has been in place… Continue reading Sky Media And Hallmark Extend Airtime Sales Deal

ITV has added to its portfolio of sports coverage with the UK rights to the UEFA Cup Finals in 2005 and 2006, as well as the UEFA Super Cup next year.The broadcaster’s new deal brings the largest football club competition to ITV viewers, featuring 341 matches played over 20 weeks and culminating in a sports… Continue reading ITV Boosts Football Coverage With UEFA Deal

Capital Radio has announced plans to unify the content of its two Choice radio stations in London to present advertisers with a stronger environment and a larger combined audience.The move, recently approved by media super-regulator Ofcom, will create a single programming schedule to be broadcast on both Choice FM’s North 107.1 and South 96.9 licences… Continue reading Capital Unifies Choice Frequencies For Combined Output

UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences. In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if… Continue reading Ofcom Issues Guidelines On TV Licence Renewal

Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie. Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of multi-channel television, personal video recorders and high-speed broadband would change the way advertisers do business. He said… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers

Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS). From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of… Continue reading 52% of UK Households On-Line

Competition in the burgeoning children’s magazine market will hot up this month following the launch of a new monthly pre-school title from Egmont Magazines called My Disney Favourites.Designed for parents and children aged between two and five to read together, each edition of the new title will be dedicated to a different Disney character each… Continue reading Egmont Rolls-Out New Pre-School Magazine

Greg Dyke has joined Apax partners, the private equity group that specialises in media deals, in a move that has revived speculation linking the former BBC director general with ITV.Dyke, who quit the BBC in the wake of the damning Hutton report, has joined Apax’s media team as an advisor. It is understood that he… Continue reading Dyke Joins Apax Amid Rumours Of Potential ITV Bid