The National Magazine Company will tomorrow unveil its latest foray into the women’s weekly market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is thought to be the product of a £10 million investment and eighteen months of extensive research, will target women of… Continue reading NatMags To Launch New Women’s Magazine Tomorrow

Emap’s fledgling Kerrang! 105.2 is attempting to extend its weekly reach with the launch of a new online radio service based on its existing Legends show.The West Midlands-based rock music station, which launched back in June, is rolling-out Kerrang! Radio Legends this week as an online spin-off dedicated to playing round-the-clock classic tracks from the… Continue reading Kerrang! Rolls-Out New Online Radio Service

The Telegraph Group has appointed John Allwood as executive director, poaching the high-flying boss from telecoms firm Orange and marking the second appointment since the Barclay Brothers acquired the newspaper publisher in June.The appointment sees Allwood relinquish his position as executive vice president at Orange after four years. Having previously held posts at News International,… Continue reading Telegraph Group Appoints Allwood As Executive Director

Video Networks, owner of internet and digital TV provider HomeChoice, has announced the addition of PlayBite to its line up of entertainment services in an attempt to attract younger audiences with the UK’s first on-demand games channel.The new channel will promote the best games available for download via Video Network’s games website, playbite.co.uk. The website… Continue reading HomeChoice Targets Youth Audiences With Games Channel

Shareholders at BSkyB, are set to oppose a move by parent company, News Corporation, to buy-back shares in the satellite group. According to press reports, Rupert Murdoch, chairman of News Corp, hopes to raise the shareholding of his company in BSkyB from 35% to 37%, however this is set to meet widespread opposition at the… Continue reading BSkyB Shareholders To Oppose Buy-Back Plan

Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau. The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on… Continue reading Internet Adspend Rockets By 76% In First Half

Internet product research is responsible for driving $180.7 billion of consumer spending offline, compared to $106.5 billion in direct online shopping, says a new report from Dieringer Research Group. The survey, which was conducted among 3000 US consumers, revealed that not only did web-based research spur online purchases, it actually fuels offline shopping more, with… Continue reading Online Research Spurs Offline Spending

The DVD market is about to enjoy its second boom, says a new report, as the DVD recorder is poised for take off as prices begin to fall. According to Informa Media, by 2010, 31% (334 million) of global television households will have a DVD recorder, growing from only 5 million at the end of… Continue reading Recorders Fuel Second DVD Boom

Five has secured Midway Games as the exclusive broadcast sponsor of it new factual entertainment show, Boxing Academy, which launches on the channel later this year.The deal runs from 18 October to 15 November and sees Midway promote its new fighting game, Mortal Kombat: Deception, through a package of five-hour long programmes and a live… Continue reading Five Secures Sponsor For Boxing Academy Show

Film studio Twentieth Century Fox is to team up with Mobile 365, formed from the recently merged Mobileway and InphoMatch, to create a wide-reaching wireless campaign for the company’s Alien Vs Predator film.The deal will offer film fans exclusive wallpaper and ring tones for their mobile phones, themed on the autumn blockbuster. The exclusive images… Continue reading Mobile Marketing Pushes Alien Versus Predator Film