BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals

Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC

ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor

The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength

Clear Channel has secured a £10 million deal with the UK’s largest owner of shopping centres in a move that will significantly strengthen its point-of-sale advertising business.The company’s Adshel division signed the seven-year deal with Prudential Property Investment Managers, giving it control of 6-sheet posters in 19 major shopping malls across the country, including in… Continue reading Adshel Secures UK’s Largest Shopping Centre Contract

Emap has moved to strengthen its radio business with the appointment of Shaun Gregory as managing director of national brands and Travis Baxter as head of the Big City network.The shake-up will see Gregory (pictured), previously Emap Performance’s director of development, assume responsibility for the growth of the company’s portfolio of national radio networks including… Continue reading Emap Strengthens Radio Business With New Appointments

Kelvin MacKenzie’s Wireless Group has announced a broadcasting partnership with the Belfast Telegraph in order to table a bid for an FM radio licence in the Irish city and its surrounding areas.The bidding partnership brings together TWG and Independent News and Media, with the proposal being chaired by Chris Gibson, one of Northern Ireland’s most… Continue reading Wireless Group Bids For Belfast FM Licence

Emap’s Kiss 100 radio station has announced an exclusive partnership deal with Thorpe Park to promote the theme park’s Fright Nite event throughout the Halloween period.The radio promotion will run for one week on Kiss 100’s Robin and Millie Show, offering listeners the chance to win VIP passes to exclusive Kiss 100 Fright Nites at… Continue reading Emap Signs Theme Park Partnership For Halloween

ITV has secured independent tour operator James Villas as the exclusive sponsor of the fourth run of dayitme chat show Today With Des and Mel.The deal, which was brokered by Nick Evans at ARM-Direct and Stewart Hunt at ITV Sales, includes full broadcast sponsorship of the line show on ITV1, nighttime repeats and a range… Continue reading Today With Des And Mel Secures Broadcast Sponsor

Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries