Marketers are constantly looking for new advertising vehicles to reach fickle consumers and a new report from the Yankee group thinks it has the answer in the form of video games. The Marketers Look To Video Games To Drive Their Messages Home report says, although product placement in television programmes and films is common place,… Continue reading Video Game Ads To Generate $260 Million By 2008

New research has revealed that household names are failing to protect their brands online because they are not putting in place appropriate copyright protection. According to brand asset management company, Brandworkz, top 100 global groups with a brand value of over $1 billion, such as Coca Cola, Microsoft and Smirnoff, are being careless when it… Continue reading Top 100 Global Groups Not Protecting Their Brands Online

Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for… Continue reading Q3 Bellwether: UK Marketing Recovery Still On Track

Although 2004 is turning out to be the best year for the advertising market since the dot-com boom years, according to the author of the Bellwether report, growth in advertising expenditure is likely to slip in the second half of this year. According to Christopher Williamson, economist at NTC Research and author of IPA’s latest… Continue reading Ad Spend Growth May Ease In Q4 2004

Global information and news group, Reuters has saw revenues fall by 4.4% to £528 million during the third quarter of this year, however the results were ahead of the 5% expected decline. For the full-year, recurring revenue is forecast to be down ‘by close’ to 5.5%, implying a quarter four decline of around 3%. Chief… Continue reading Reuters Revenues Down 4.4% And Expects A Further Drop In Q4

Emap Automotive has announced the appointment of Steve Carroll as advertising director with responsibility for all of the company’s four wheeled motoring titles with immediate effect.Carroll, who currently heads Emap Automotive’s performance tuning advertising division, will now assume the extra responsibility for the publisher’s mainstream motoring titles, including Car, Parkers, Classics and Land Rover Owner.The… Continue reading Emap Automotive Hires New Ad Director To Drive Sales

Former BBC director general Greg Dyke has hit out at the UK’s largest commercial broadcaster, ITV, accusing senior management of being preoccupied with generating profit at the expense of creating quality programming.Drawing comparisons with South Korea’s broadcasting system, the former BBC boss likened the Korean MBC to an ITV of the late eighties. Dyke claims… Continue reading Dyke Blasts ITV Over Poor Programmes And Rising Profit

Capital Radio has become the latest media owner to join the Association of Online Publishers, bringing its portfolio of internet sites, including CapitalFM.com, Xfm.com, and ChoiceFM.com to the Association, significantly boosting its fledgling membership.Capital’s internet operations launched in 1996 and now attract more than 662,000 audited unique users per month, generating nearly 6 million page… Continue reading Capital Joins AOP To Boost Online Content

Emap Advertising has announced several high-level promotions within the company’s magazine sales team, including the creation of a new deputy sales director to drive new revenue areas.Former head of men’s lifestyle and entertainment, Jason Trout has been promoted to deputise for magazine sales director, Carrie Barker, with responsibility for developing all revenue areas. The three… Continue reading Emap Rejigs Ad Sales Team To Boost Revenue Streams

Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures.The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99 including one or two months’ viewing, plus installation of Sky’s set… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers