Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures. The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99, including one or two months’ viewing plus standard installation of… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers

Cable group, NTL, has received at least 15 offers for its broadband division which could potentially sell for £1.2 billion. According to reports, sources close to the division, which includes the transmitter network for UK commercial television, said they were not entirely sure that a sale was even being considered. Last month, NTL confirmed it… Continue reading NTL Receives 15 Bids For Broadband Division

BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers. Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate… Continue reading BBC Pledges Continued Commitment To Interactive TV

Publicis Groupe’s ZenithOptimedia and WPP’s Group M have won the £900 million global media planning and buying account for Nestlé following a fiercely fought competitive pitch.The win will come as a blow to Universal McCann, which previosly handled the majority of Nestle’s European media planning and buying activity, with MindShare, ZenithOptimedia, PHD and Media Planning… Continue reading ZenithOptimedia And Group M Win Global Nestlé Account

BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers.Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate the… Continue reading BBC Pledges Continued Commitment To Interactive TV

BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland

The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers

ITV has secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show.The deal, which marks Tele 2’s first significant foray into television sponsorship, includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady.ITV claims… Continue reading ITV Secures Tele2 To Sponsor New O’Grady Show

The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets