MegaPoster has seen off tough competition from rivals Clear Channel and Blow-Up Media to secure the giant-banner advertising contract for Edinburgh.The three to five year deal gives MegaPoster exclusive rights to install giant banners on suitable properties undergoing refurbishment in the city. It is expected that up to twelve new advertising sites will be erected… Continue reading MegaPoster Beats Rivals To Edinburgh Banner Contract

ITV has secured an exclusive licensing agreement with Warner Brothers International Television Distribution for the rights to show a range of high-profile Hollywood movies across its family of channels over the next few years.The deal will give the UK’s largest commercial broadcaster access to feature films from Warner Brothers’ recent theatrical slates including titles such… Continue reading ITV Secures Rights To Show Blockbuster Movies

Capital Radio Group has said that it is ‘cautious’ about radio advertising revenues in October to December, despite radio continuing to outperform the display advertising market. In a trading update issued this morning ahead of full-year results due on 25 November 2005, the group said, radio revenues for the third quarter are forecast to be… Continue reading Capital Radio ‘Cautious’ Over Q4 Results

Capital and GWR have this morning agreed the terms of their proposed £711 million merger to create a single broadcaster controlling more than 40% of the radio advertising market. The merger will see the creation of the UK’s largest commercial radio group, reaching around 18 million listeners each week with a total of 55 local… Continue reading Capital And GWR Agree £711 Million Merger Terms

GWR, owner of radio station Classic FM, has said that following a strong start to the year, revenues for the first six months are expected to grow by 3% year-on-year. However, revenues in the second quarter, especially during August, were slower than anticipated and as a result its analogue sector, which generate 92% of group… Continue reading GWR Confident Over Revenue Prospects For the Year

The internet and television have come out on top as the two top media choices for those aged 18 to 54, with well over two-thirds of people saying that they would choose these over radio, newspapers and magazines as forms of entertainment. The Online Publishers Association Generational Media Study was designed to examine how the… Continue reading Internet And Television Come Out As Top Media Choices

The Advertising Association has revised downwards its advertising expenditure forecast for 2005 from 4.9% to 4.4%, as signs of weakening consumer confidence takes hold, which could suggest a slow down in economic activity. As previously forecast, internet advertising is expected to be the fastest medium, however, expectations have been down-scaled since July’s update which predicted… Continue reading AA Downscales Its 2005 Ad Expenditure Forecast

Britain has emerged as one of the fastest growing markets for broadband internet access with new research showing that more than one in five of every UK households now has a broadband connection.The latest figures from Informa Telecoms Group’s Baskerville unit show that Britain’s broadband market topped the 5 million subscriber mark in September, with… Continue reading One In Five UK Homes Now Have Broadband Access

Kelvin MacKenzie’s Wireless Group, which owns the national talkSPORT radio station, has branded RAJAR’s proposals to introduce electronic measurement by 2007 as “excruciatingly longwinded”.The broadcaster claims that RAJAR’s timeline for upgrading its existing diary system of audience measurement could have been put in place four years ago when it first began campaigning for the introduction… Continue reading Wireless Group Slams RAJAR’s Roadmap To Change

ITV1 is planning to drop its celebrity idents as part of a rebrand timed to coincide with the launch of ITV3, its new digital channel for older viewers, later this year.The broadcaster has used a range of its biggest stars to promote its flagship ITV1 brand for the last two years. However, the celebrity idents… Continue reading ITV To Drop Celebrity Idents As Part Of Rebrand