Emap Advertising has announced an exclusive deal with movie makers Buena Vista International to promote their summer blockbuster King Arthur through men’s weekly title Zoo.The tie-up is the first magazine advertorial purchase for Buena Vista International promoting a film release in the UK and will appear in Zoo on 27th July spread over two pages.The… Continue reading Emap Secures King Arthur Movie Promotion For Zoo
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The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future.Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views of… Continue reading Government Still Fuzzy On Digital Switchover Date
The Daily Telegraph has announced a raft of marketing activities, to begin next weekend, promoting the newspaper’s twelfth year of Fantasy Football.Among the planned promotions will be a national television campaign, outdoor advertising, in-store radio spots and a BUPA sponsored Fantasy Football guide.The campaign’s TV element will run on Channel 4 and Five throughout August,… Continue reading Telegraph Kicks Off Fantasy Football Marketing Push
Internet shopping site Kelkoo has begun to roll-out a revamped version of its popular website across Europe, shunning pop-up advertising and reducing the impact of banner adverts.Italy was the first country to receive the new format site, which allows users to compare the price of goods between online shopping websites. A UK launch of the… Continue reading Kelkoo Drops Pop-Ups From Shopping Comparison Site
After difficult trading conditions in 2003, consumer magazine publisher Highbury House Communications today announced that it expects pre-tax profits for the first six months of 2004 to be up 27% year-on-year, spurred on by expected improvements in advertising revenue. Although a marked improvement on last year, which saw profits dive by £25.7 million (see Highbury… Continue reading Highbury Profits Expected To Rise 27%
UBC Media, owner of the Classic Gold Digital network, announced this morning at its AGM that the outlook for the remainder of this year is positive, as sales in the first quarter jumped 78% year-on-year. The commercial radio broadcasting company and independent radio programme producer said that the directors believe that current trading remains in… Continue reading UBC Confident Of Positive 2004 Results
The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future. Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views… Continue reading Government Still Fuzzy On Digital Switchover Date
TiVo, the television recorder that has revolutionised TV viewing has come under scrutiny, as two of the United States heavy weights try to block expansion plans which could let TiVo’s 1.6 million subscribers copy shows and movies to devices outside of their home. In filings made by Hollywood Studios and the National Football League to… Continue reading Copyright Scare Forces Action Against TiVo
Sales of mobile music players are set to exceed 20 million in 2004, as these become the next must-have accessory for gadget-loving music fans. The Future Of Portable Music report, from Informa Media says consumers worldwide will double the number of players bought during 2004 and sales will continue to rise at an annual rate… Continue reading Sales Of Mobile Music Players Set To Double In 2004
Highbury Entertainment has announced that it will launch what it calls the “largest and most exciting consumer PC magazine to hit the shelves in the last ten years” in October, branded GigaHz the title will cover the high-speed, performance computing market.The 180-page title promises a “no-holds-barred” approach to computing, offing dedicated PC users uncompromising reviews… Continue reading Highbury Entertainment Readies High-End PC Title