BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland

The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers

ITV has secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show.The deal, which marks Tele 2’s first significant foray into television sponsorship, includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady.ITV claims… Continue reading ITV Secures Tele2 To Sponsor New O’Grady Show

The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push

The Securities and Exchange Commission has asked several US newspapers to disclose information about its circulation practices, following investigations at Hollinger International which showed figures at the publisher’s Chicago Sun-Times title had been inflated over several years. Yesterday the New York Times defended the integrity of its circulation figures after the SEC approached the group,… Continue reading SEC Investigates US Newspaper Circulation Data

Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscalis European websites. The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by… Continue reading Tiscali Strikes A Deal With Google AdWords

Viacom Outdoor has appointed Tim Bleakley as its new joint managing director, replacing Clive Punter, who has been promoted to the role of chief operating officer of sales and marketing working across Europe.Bleakley joins from Emap Advertising where he has spent the last three years as broadcast sales director with responsibility for radio stations such… Continue reading Viacom Appoints Bleakley As Joint Managing Director

Sky has become the latest broadcaster to sign a deal with Zip TV in a move that brings together two of the biggest players in interactive advertising.The deal will allow viewers of Sky’s range of digital television channels to access interactive advertising campaigns using technology and bandwidth from Zip TV consortium, which includes Honda, COI,… Continue reading Sky Media Zips Up Interactive Advertising Deal