BBC Worldwide has appointed Alix Tidmarsh as its new marketing director amid ongoing speculation that the Corporation’s commercial arm might be floated on the stock market or sold-off completely.The new role will see Tidmarsh, currently head of factual marketing, oversee BBC Worldwide’s company-wide marketing projects with responsibility for non-children’s television and consumer publishing-related projects, as… Continue reading BBC Worldwide Appoints New Marketing Director

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Currently, around 500 television stations stream news or weather forecasts on their websites but only 15% sell related commercial or sponsorship slots, however, this figure is set to triple by the end of this year, says a new report. According to Borrell Associates, although a handful of television stations and newspapers have been streaming video… Continue reading Video Streaming To Open Up Another Ad Revenue Channel

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

Opus Manchester has secured a wide-ranging deal with sound system specialist Bose to become the multi-platform sponsor of Classic FM at the Movies.The sponsorship, designed to promote the new Bose lifestyle system, begins on 4 October for eight weeks and includes on-air trails and exposure through Classic FM’s television, online and magazine properties, as well… Continue reading Bose Sound Systems To Sponsor Classic FM Movie Show

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The media super-regulator yesterday published a wide-ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense once the… Continue reading ITV Welcomes Ofcom’s Public Service Proposals

IPC Media’s veteran music weekly NME has teamed up with Capital Radio’s Xfm to offer readers an exclusive free CD with its 2 October issue.The CD covermount will feature live Xfm sessions from artists that have been championed by NME throughout the year from the likes of Keane and Razorlight to The Killers. Xfm will… Continue reading NME To Offer Readers Xfm Branded Covermount

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’. In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates… Continue reading Outlook At UBC Media ‘Positive’

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming. The media super-regulator yesterday published a wide ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense… Continue reading ITV Welcomes Ofcom’s Public Service Proposals