Internet penetration in Britain is set to reach 75% of adults, rivaling the wristwatch, the most common form of technology which is used by 80% of Britons. According to new research from media intelligence group, Mintel, the number of UK web surfers is set to soar as the internet becomes an indispensable tool in the… Continue reading UK Internet Penetration Could Rival The Wristwatch
ARCHIVE ▸ The Media Leader Staff
Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots.The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and the… Continue reading Advertisers Are Adapting To PVRs And Interactive Media
MSN UK is redesigning its website for the first time in almost three years in an attempt to attract more big-brand advertisers to the internet.The new-look homepage, which attracts nearly 16 million internet users each month, launches this week with a range of larger advertising options that can be tailored to need the specific needs… Continue reading MSN Redesigns Homepage For Advertisers
United Business Media has today announced that operating profit was up nearly 52%, pushed on by a significant turnaround from its technology and health care division, CMP Media. In a statement announced this morning UBM said for the six months ending 30 June 2004 that most of its businesses performed strongly, driving pre-tax operating profit… Continue reading Profits At United Business Media Jump 52%
Trinity Mirror said this morning that the ‘media storm’ surrounding the publication of fake photographs of Iraqis being abused by UK soldiers was the reason circulation at its flagship newspaper the Daily Mirror fell by 5.3% year-on-year. Sly Bailey, chief executive, said that despite the disappointing circulation performance during the period in May, there have… Continue reading Strong Revenue Performance From Trinity Mirror Despite Mirror Fiasco
Interim results released from Telewest Communications today show that the group’s financial restructuring plans are beginning to bear fruit as operating income rose to £39 million for the first half of 2004, up from £5 million on the same period last year. The group said that growth in both customers and revenues, coupled with reduced… Continue reading Customer And Revenue Growth Driving Profits At Telewest
GWR, owner of Classic FM, has today announced that the first half of this year has got off to a strong start as second quarter analogue revenues, which account for 92% of the group’s total income, jumped by 5% year-on-year. Speaking at the annual general meeting (AGM), chairman Ralph Bernard said that from the three… Continue reading Trading At GWR ‘Remains Encouraging’
Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots. The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and… Continue reading Advertisers Are Adapting To PVRs And Interactive Media
Online advertising in the US is set to nearly double to $16.1 billion by 2009, according to a new report from market research firm JupiterResearch, but not at the expense of traditional advertising medium. As well as an increase in revenue, online can expect to increase its share of marketers’ budgets from 3.5% last year… Continue reading US Online Advertising Set To Double By 2009
Emap is revamping its flagship teen magazine Bliss next month in an attempt to offer readers more grown-up content.The new-look title will be supported by an updated website at blissmag.co.uk and promises to give readers a more stylish package containing more tightly focussed content that is both supportive and relevant to its young readers.Emap claims… Continue reading Bliss Gets A Facelift To Compete In Tricky Teen Market