A growing number of households in the US are swapping their landline telephone for a mobile phone, according to a new report from Mediamark Research Inc (MRI), as the number of homes without a landline nearly doubles over the last four years. In 2000, 4.2% of households had no landline but this figure has risen… Continue reading Landlines Losing To Mobile Phones

New projections out today from eMarketer show that 2004 is likely to be another boom year for US online advertising, with spending expected to increase by 28.8% year-on-year to $9.4 billion, while 2005 is predicted to climb by 21%. Paid search, which accounts for 42% of the market, is also expected to grow significantly over… Continue reading US Internet Ad Market Set To Grow By 28% In 2004 & 21% In 2005

Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers. The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for… Continue reading Newspapers Need To Be ‘Cleverer’ To Profit From Digital Content

Global information and news group, Reuters, has confirmed it is in exclusive talks with telecoms giant, BT about the sale of its financial extranet, Radianz, which was set up as part of a joint venture with communications group, Equant. As part of the deal, Reuters has agreed to purchase Equant’s 49% stake in Radianz for… Continue reading BT To Buy Reuters Financial Extranet

The chief executive of French advertising giant, Publicis, has said that buying Parisian based Havas ‘is not really something we need desperately’. Ever since Havas lost out on the bid for Grey Global of the US to WPP, speculation about a take-over bid has been surrounding the group and the natural buyer would be Publicis,… Continue reading Publicis Boss Says He Is Not Desperate To Buy Havas

Channel 4 has secured Toyota as the six-figure broadcast sponsor of the new series of comedy drama, Teachers, which returns to the channel for its fourth run next week.The deal, which will promote Toyota’s new Rav4 model, marks the first sponsorship by the car manufacturer since it cut short its partnership with ITV’s coverage of… Continue reading Channel 4 Bags Toyota For Teachers Sponsorship

Gay and lesbian publisher Millivres Prowler Group has rescued the Pink Paper, Britain’s only free paper for the gay community, from being pulped following its closure by former owners PP&B.Millivres currently publishes Diva and the Gay Times, but will now add the Pink Paper to its portfolio of titles, printing a new edition for distribution… Continue reading Millivres Prowler Rescues Pink Paper From The Pulp

News Group Newspapers is continuing to shake-up its senior sales team with the appointment of Ian Clark to the role of commercial director.The new role will see Clark, previously director of advertising, head-up a team responsible for growing all revenue streams across News Group’s commercial operations including advertising, news group digital and the enterprise division.Clark… Continue reading News Group Appoints New Commercial Director

Media buyers will soon be able to bid for advertising space using a new online business exchange listing a range of press, internet, broadcast and outdoor opportunities.From spring 2005, Myadbase.com will allow media buyers to view and purchase advertising space via an online auction or fixed pricing method similar to that currently used by online… Continue reading Online Auction Site Launches For Media Buyers

Virgin Radio will burst onto television and cinema screens across the country later this year with the launch of a high-profile advertising campaign to bolster the station’s share of the highly competitive breakfast market.Promoting the station’s popular Pete and Geoff Breakfast Show, the campaign centres around an animated version of the two presenters in a… Continue reading Virgin Launches Campaign To Boost Breakfast Share