The National Magazine Company will tomorrow unveil its latest foray into the women’s weekly market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is thought to be the product of a £10 million investment and eighteen months of extensive research, will target women of… Continue reading NatMags To Launch New Women’s Magazine Tomorrow

Emap’s fledgling Kerrang! 105.2 is attempting to extend its weekly reach with the launch of a new online radio service based on its existing Legends show.The West Midlands-based rock music station, which launched back in June, is rolling-out Kerrang! Radio Legends this week as an online spin-off dedicated to playing round-the-clock classic tracks from the… Continue reading Kerrang! Rolls-Out New Online Radio Service

The Telegraph Group has appointed John Allwood as executive director, poaching the high-flying boss from telecoms firm Orange and marking the second appointment since the Barclay Brothers acquired the newspaper publisher in June.The appointment sees Allwood relinquish his position as executive vice president at Orange after four years. Having previously held posts at News International,… Continue reading Telegraph Group Appoints Allwood As Executive Director

Video Networks, owner of internet and digital TV provider HomeChoice, has announced the addition of PlayBite to its line up of entertainment services in an attempt to attract younger audiences with the UK’s first on-demand games channel.The new channel will promote the best games available for download via Video Network’s games website, playbite.co.uk. The website… Continue reading HomeChoice Targets Youth Audiences With Games Channel

Five has secured Midway Games as the exclusive broadcast sponsor of it new factual entertainment show, Boxing Academy, which launches on the channel later this year.The deal runs from 18 October to 15 November and sees Midway promote its new fighting game, Mortal Kombat: Deception, through a package of five-hour long programmes and a live… Continue reading Five Secures Sponsor For Boxing Academy Show

Film studio Twentieth Century Fox is to team up with Mobile 365, formed from the recently merged Mobileway and InphoMatch, to create a wide-reaching wireless campaign for the company’s Alien Vs Predator film.The deal will offer film fans exclusive wallpaper and ring tones for their mobile phones, themed on the autumn blockbuster. The exclusive images… Continue reading Mobile Marketing Pushes Alien Versus Predator Film

The BBC has revealed that its latest high-profile signing, Graham Norton, is to present a new dancing talent-competition called Strictly Dance Fever.The show follows the success of the the BBC’s Strictly Come Dancing and aims to capitalise on the current wave of interest in amateur dancing by giving thousands of ordinary people the chance compete… Continue reading Norton To Front Come Dancing Spin-Off For BBC

ITV’s website for children has taken on a new look to promote the launch of Shark Tale, the new computer-animated movie from Dreamworks.United Virtualities has launched an Ooqa-Ooqa branded browser campaign for the movie, which will run for three weeks on www.citv.co.uk in the UK and concurrently in a range of other markets including France,… Continue reading CiTV Website Takes On Shark Tale Branding

The Digital Radio Development Bureau is launching the next phase in its £11 million advertising campaign to promote the digital radio industry in the run up to the key Christmas sales period.The campaign will run for four weeks across more than 200 analogue radio stations, including national and regional platforms. A version of the 20-second… Continue reading Digital Radio Industry Launches New Promotional Push

Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back