New forecasts from the Digital Radio Development Bureau predict a massive boom in popularity for DAB digital radio, rising by a staggering 1200% from around one million sets currently in British homes to 13 million by 2008.The DRDB’s Five-Year DAB Digital Radio Forecast predicts that around 29% of British homes will posses a digital radio… Continue reading Third Of UK Homes To Have Digital Radio By 2008

Maiden Outdoor has further strengthened its rail advertising business with two new account wins with the Go Ahead Group’s New Southern Railway and Thameslink subsidiaries.The two-and-a-half year deal with New Southern Railway begins immediately and covers key commuter stations such as East Croydon, Brighton and Balham. The Thameslink deal also starts straight away and gives… Continue reading Maiden Expand Rail Business With New Account Wins

The city of Durham will get its own dedicated FM radio station under new proposals being put forward by media super-regulator Ofcom.Potential bidders have been invited to pitch for the FM licence, which is expected to air for the first time in midway through next year. The adult population of the area is believed to… Continue reading Ofcom Advertises New FM Licence For Durham

Hachette Filipacchi has appointed Annabel Brog as editor of its market leading teenage magazine Sugar ahead of a planned relaunch of the title next year.Brog, previously deputy editor of Emap’s teen glossy Bliss, takes up her new position at the start of next month, replacing Nick Chalmers who is moving on oversee new magazine ideas… Continue reading Sugar Appoints New Editor Ahead Of Redesign

MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN

ITV Sales is increasing its attempts to introduce a more customer focused approach to business with the appointment of specialist consultancy, The Foundation.Launched by former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of the ITV Sales team to help develop a new culture based around the needs… Continue reading ITV Sales Moves To Strengthen Client Focus

Nearly a third of UK homes will have a DAB digital radio in the next four years, as consumers discover the benefits of additional stations, as well as high quality and interference free sound, says the Digital Radio Development Bureau (DRDB). By 2008, 29% of UK households are expected to own a digital-enabled radio, a… Continue reading Digital Radio In The UK Set For Boom Time By 2008

Television-enabled mobile telephones are on the horizon but new research has revealed that very few people are currently interested in this technology. Although camera telephones caught on quickly, a survey by Lyra Research revealed that 53% of the 1,361 participants were either ‘not at all’ or ‘not very’ interested in watching television or videos via… Continue reading Few People Interested In Watching TV Via A Mobile Phone

The number of internet shoppers has reached its highest level yet, growing by 1.3 million from May 2004, taking the total number of websites consumers to 16 million, says a new survey. Over the past few years, the popularity of e-shopping has grown as people increasingly use this as a tool for finding summer holidays,… Continue reading Popularity Of E-Shopping Continues To Grow

Chairman of British Sky Broadcasting, Rupert Murdoch, yesterday said that he expected the digital satellite group to deliver strong profits, despite the slowdown in subscription figures and the growing threat from Freeview. Murdoch, who is BSkyB’s largest shareholder and also chairman of News Corporation said, the company could withstand competition from the BBC backed free-to-air… Continue reading Murdoch Predicts Strong Profit Growth For BSkyB