Sky has become the latest broadcaster to sign a deal with Zip TV in a move that brings together two of the biggest players in interactive advertising.The deal will allow viewers of Sky’s range of digital television channels to access interactive advertising campaigns using technology and bandwidth from Zip TV consortium, which includes Honda, COI,… Continue reading Sky Media Zips Up Interactive Advertising Deal

IPC Country & Leisure has announced a major revamp for its Web User magazine, comprising a new look, increased pagination and more content debuting in its 14 October issue.As part of the change the magazine will include a printed copy of its digital brand, Downloaded. The addition will appear in a new centre section, giving… Continue reading IPC Reloads Web User With More Content

The Daily Telegraph is to abandon its five year-old media section as part of a change of emphasis that will see it focus more on its key strengths and less on specialist sections.Today’s media section will be the paper’s last and instead there will be an increased focus on foreign reporting and City coverage, both… Continue reading Telegraph Calls Time On Weekly Media Section

MegaPoster has launched a unique package of giant banner sites designed to provide advertisers with maximum exposure in the all-important pre-Christmas period.The eight-site Christmas Retail Pack, which is thought to be the first of its kind, groups together a number of high-profile retail banner locations in the centres of key cities including London, Birmingham, Manchester,… Continue reading MegaPoster Launches Christmas Retail Pack

Sky Media, the advertising sales division of BSkyB, has extended its agreement to sell airtime for the Hallmark Channel for a further three years.The new contract will take effect from 1 January 2003, ensuring that Sky Media remains the sole airtime sales representative for the Hallmark Channel, continuing a partnership which has been in place… Continue reading Sky Media And Hallmark Extend Airtime Sales Deal

ITV has added to its portfolio of sports coverage with the UK rights to the UEFA Cup Finals in 2005 and 2006, as well as the UEFA Super Cup next year.The broadcaster’s new deal brings the largest football club competition to ITV viewers, featuring 341 matches played over 20 weeks and culminating in a sports… Continue reading ITV Boosts Football Coverage With UEFA Deal

Capital Radio has announced plans to unify the content of its two Choice radio stations in London to present advertisers with a stronger environment and a larger combined audience.The move, recently approved by media super-regulator Ofcom, will create a single programming schedule to be broadcast on both Choice FM’s North 107.1 and South 96.9 licences… Continue reading Capital Unifies Choice Frequencies For Combined Output

Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS). From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of… Continue reading 52% of UK Households On-Line

UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences. In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if… Continue reading Ofcom Issues Guidelines On TV Licence Renewal

Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie. Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of multi-channel television, personal video recorders and high-speed broadband would change the way advertisers do business. He said… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers