The BBC has announced that it will create a new corporation-wide marketing campaign for 2005 in an effort to boost its popularity in the run up to charter renewal.The BBC has created hugely successful promotional films in the past, one of the most memorable being the award-winning Perfect Day promotion, which premiered in 1997.The Corporation… Continue reading BBC Prepares Advertising Push Ahead Of Charter Renewal
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ITV has secured FMCG giant Cadbury’s as the new sponsor of prime-time 60s police drama Heartbeat, marking the company’s second sponsorship deal with the broadcaster, building on the success of its Coronation Street partnership.The new deal is worth £1.6 million and will see Cadbury’s, owned by Premier Foods, receive branding through sponsorship credits on the… Continue reading ITV Secures Cadbury’s For Heartbeat Sponsorship
ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend.ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail claims… Continue reading Carlton Devaluation Hits ITV Assets Hard
Media regulator Ofcom has begun the bidding process for the latest commercial FM radio licence in Ashford, Kent, a contract which will run for 12 years.Ofcom estimates that the coverage of the licence would give the winning broadcaster access to an adult population of around 60,000. However, the exact coverage gained by the finalised contract… Continue reading Ofcom Opens Bidding For New FM Radio Licence In Kent
ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend. ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail… Continue reading Carlton Devaluation Hits ITV Assets Hard
International media group, Pearson, today announced that improved market conditions was the driver behind profits for the first half of this year exceeding expectations to grow by 47%. Pre-tax profits for the six months to 30th June reached £2 million, up from a loss of £1 million for the same period last year, however erratic… Continue reading Profits Up At Pearson As Market Conditions Improve
Global media company, Viacom, has today announced that advertising revenue for second quarter trading grew by 11% to $3.4 billion, citing an ‘outstanding’ period for the group which was led by double-digit operating income from cable networks and television. For the three months to June 2004, operating income increased by 10% to $1.4 billion, while… Continue reading Viacom Reports Record Second Quarter
As newspaper sales continue to slowly decline, editors have had to adapt in order for their paper to survive in the age of the internet. More and more people are turning to the web to get their daily fix of news and many newspapers have been successful in their ability to change to meet this… Continue reading Newspapers Adapt To Survive Audience Migration To Web
High-speed internet connections may be a driver in movie piracy, as a Motion Picture Association of America survey (MPAA) revealed that nearly one-quarter of primarily broadband users have downloaded movies. The survey conducted on behalf of MPAA by Online Testing Exchange found that roughly 2,900 of the 3,600 participants in the eight-country study were broadband… Continue reading Broadband Spurs Illegal Movie Downloading
Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel