Currently, around 500 television stations stream news or weather forecasts on their websites but only 15% sell related commercial or sponsorship slots, however, this figure is set to triple by the end of this year, says a new report. According to Borrell Associates, although a handful of television stations and newspapers have been streaming video… Continue reading Video Streaming To Open Up Another Ad Revenue Channel

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’. In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates… Continue reading Outlook At UBC Media ‘Positive’

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming. The media super-regulator yesterday published a wide ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense… Continue reading ITV Welcomes Ofcom’s Public Service Proposals

Centaur Holdings, publisher of Money Marketing and Marketing Week, has experienced strong revenue growth during the second half of this year, pushing pre-tax profit to £3.4 million. The group, which was AIM listed in March this year, has saw turnover increase by 9% to £68.3 million for the year ending 30 June 2004, while advertising… Continue reading Centaur Encouraged By Ad Revenue Recovery

The BBC has announced today that information technology group, Siemens, which acquired the BBC’s technology division in July, has been awarded a 10 year deal which will see the German based group delivering the Corporations technology services for the next ten years. The £2 billion two-part deal, which covers the purchase of BBC Technology and… Continue reading Siemens Wins £2bn Deal From BBC Technology

Grey Global, WPP’s two week old acquisition, has lost one of its leading advertising accounts – food and confectionery maker Mars – however, this wasn’t enough to worry investors yesterday, as the share price in the world’s second largest marketing group rose from 2.5p to 514.5p. According to today’s Financial Times, although the announcement was… Continue reading Grey Loses Top Client Just Weeks After WPP Take-Over

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

Opus Manchester has secured a wide-ranging deal with sound system specialist Bose to become the multi-platform sponsor of Classic FM at the Movies.The sponsorship, designed to promote the new Bose lifestyle system, begins on 4 October for eight weeks and includes on-air trails and exposure through Classic FM’s television, online and magazine properties, as well… Continue reading Bose Sound Systems To Sponsor Classic FM Movie Show

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The media super-regulator yesterday published a wide-ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense once the… Continue reading ITV Welcomes Ofcom’s Public Service Proposals