ITV will break new ground in print advertising this month by inserting adverts for its latest reality talent contest X Factor into the Evening Standard‘s TV listings page in an effort to win over weary commuters planning their night’s entertainment.ITV’s ads will run throughout the autumn in the very centre of the newspaper’s television pages,… Continue reading ITV Teams With Evening Standard To Snare Commuters

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to â‚Ź14 million during the first half of this year, compared to a net loss of â‚Ź58 million for the same period last year. Havas, which lost out on a bid for Grey Global this week to rivals WPP,… Continue reading Havas Back In the Black

Renewed speculation amongst City traders that radio groups GWR and Capital are preparing to merge has seen the share price of both companies jump by 1.69% and 5% respectively as rumours continue to circulate that a deal is imminent. Industry insiders have claimed that draft deals have been drawn up between GWR and Capital, but… Continue reading GWR And Capital Boosted By Renewed Merger Speculation

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players. Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less… Continue reading Ofcom In No Rush To Set Analogue Switch-Off Date For Radio

Purchasing tickets using a mobile telephone is set to be one of the new drivers in the global mobile commerce market, which is estimated to turn in to an $88 billion industry by 2009. According to a new report from Juniper Research, ordering and paying for travel, cinema, theatre and car parking tickets via a… Continue reading Ticket Purchases Via Mobile Phones To Boost M-Commerce

Broadband continues to dominate as the world’s most rapidly expanding major market, growing by nearly 55% to over 123 million lines during the last 12 months, according to a new report from Point Topic. From June 2003 to June 2004, DSL lines also experienced rapid expansion, increasing by over 66% to 78 million, while cable… Continue reading Broadband Lines Hit 123 Million Worldwide

Subscribers of third-generation (3G) mobile telephones are expected to nearly double over the next year, growing from 45 million in 2004 to 85 million in 2005, according to the Wireless World Forum (W2F). The 3G Trends Analysis: A Quarterly Briefing report by W2F said, 2005 is expected to be a good year for 3G mobile… Continue reading Global 3G Subscribers To Double to 85 Million In 2005

Holland and Barrett’s Healthy magazine, published by River Publishing, has announced unexpectedly high sales for its September/October issue, bucking the current trend of decline amongst health titles and forcing the publisher to reprint the issue to cope with demand.The reprint will add 50,000 copies to the rapidly declining stocks of the title, which is forecast… Continue reading Healthy Magazine Bucks Trend With Reprint

The Wireless Group has today announced that operating profits have grown by 108% to over £1.1 million during the first six months of this year, driven by the ‘storming’ success of its flagship station, talkSPORT, and local radio stations. Along with today’s interim results, plans were unveiled for a new talkSPORT Sky television channel, which… Continue reading Wireless Revenues Driven By ‘Storming’ Success Of talkSPORT

Associated Newspapers has seen display advertising revenues rise by a solid 8.5% year on year in the eleven months to August following a strong performance from its daily freesheet Metro and London evening paper the Evening Standard. Metro saw display advertising revenue rise by 25% year on year following the launch of two new franchises… Continue reading Metro And Evening Standard Boost Associated Revenues