Ulster Television (UTV), saw pre-tax profits for the first six months of this year jump by an impressive 45% to £6.2 million, driven by a strong increase in advertising revenue. Revenue from television advertising met expectations from January to June 2004, growing by 16% and outperforming the ITV network as a whole, which grew by… Continue reading Impressive Profit Growth For Ulster Television

‘No European country will have complete digital conversion by 2010’, according to a new report from Informa Media Group, as digital penetration is only expected to reach 46% by this date. Despite many of Europe’s governments working towards plans to ensure the analogue signal is switched-off in the next six years, there is still expected… Continue reading No European Country To Achieve Full Digital Switch-Over By 2010

Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Viacom Outdoor has launched a major bus advertising campaign to promote Transport For London and the Mayor’s commitment to bringing the Olympic Games to the capital in 2012.The ‘Back the bid’ campaign will see a fleet of 40 branded buses appear in London from the end of this month as part of a wide-ranging public… Continue reading Viacom Pushes London Olympic Bid With Bus Campaign

Channel 4 has signed a £55 million digital transmission deal that will allow it to launch a raft on new channels as it moves to strengthen its position in the face on increasing competition from multi-channel broadcasters.It is understood that the ten year deal with Luxembourg-based SES Global will allow Channel 4 to hire space… Continue reading Channel 4 Readies Itself For Analogue Switch-Off

Capital Radio has announced the appointment of Alison Finch to the newly created role of head of customer connection with responsibility for developing insights into the needs of the group’s commercial customer base.The new role will see Finch, who has worked at Capital for the last eight years, report directly to commercial marketing director, Gavin… Continue reading Capital Appoints Marketing Chief To Connect With Customers

IDS has become the latest digital sales house to partner with Zip TV, offering advertisers the ability to launch interactive campaigns that span a number of different digital platforms.Zip TV enables advertisers to direct customers from a variety of digital channels to a single space after they press their red button. The result of consolidating… Continue reading IDS Signs With Zip For Cross Network Interactive Ads

Kelvin MacKenzie’s Wireless Group has announced its intention to bid for the upcoming FM radio licences in Edinburgh and Blackburn with proposals for two new stations called Dunedin FM and Bold FM.The radio group’s proposals are the result of extensive research carried out over the course of the year to identify the formats most likely… Continue reading Wireless Group Enters Race For Edinburgh Licence

Giant banner contractor MegaPoster has won an appeal against Hammersmith and Fulham Council’s refusal to grant express consent for an advertising screen on a façade at 11 Bank Buildings in Fulham Broadway.The appeal was won after MegaPoster approached the building’s owner with a proposal that income from advertisements would contribute to the costs of cleaning… Continue reading MegaPoster Wins Appeal Against London Councils

Cable and Wireless (C&W) is planning a rollout of high-speed broadband internet services, which are expected to be at least four times as fast as the connections offered by rivals, British Telecom. According to the telecommunications company, up to £50 million will be invested in ‘local loop unbundling’ (LLU), which means that the new broadband… Continue reading C&W Rivals BT With Four Times Faster Broadband Offering