Grey Global, WPP’s two week old acquisition, has lost one of its leading advertising accounts – food and confectionery maker Mars – however, this wasn’t enough to worry investors yesterday, as the share price in the world’s second largest marketing group rose from 2.5p to 514.5p. According to today’s Financial Times, although the announcement was… Continue reading Grey Loses Top Client Just Weeks After WPP Take-Over

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

Opus Manchester has secured a wide-ranging deal with sound system specialist Bose to become the multi-platform sponsor of Classic FM at the Movies.The sponsorship, designed to promote the new Bose lifestyle system, begins on 4 October for eight weeks and includes on-air trails and exposure through Classic FM’s television, online and magazine properties, as well… Continue reading Bose Sound Systems To Sponsor Classic FM Movie Show

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The media super-regulator yesterday published a wide-ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense once the… Continue reading ITV Welcomes Ofcom’s Public Service Proposals

IPC Media’s veteran music weekly NME has teamed up with Capital Radio’s Xfm to offer readers an exclusive free CD with its 2 October issue.The CD covermount will feature live Xfm sessions from artists that have been championed by NME throughout the year from the likes of Keane and Razorlight to The Killers. Xfm will… Continue reading NME To Offer Readers Xfm Branded Covermount

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

The Financial Times has teamed up with Motorola to make its latest business news available to the mobile phone operator’s customers.The new service will allow users with the latest Motorola handsets to download up-to-the-minute news directly to their phones in the form of a special ‘ticker’ that will run along the bottom their screens.Commenting on… Continue reading Financial Times Brings Business News To Mobile Phones

Capital Radio has appointed Richard Mintz as marketing director for its developing brand stations, which include Xfm, Choice FM and Capital Gold.The newly created position will see Mintz, formerly of BBC Worldwide and Celedor International, assume responsibility for marketing all three developing brand networks under the guidance of managing director Graham Bryce.Mintz said: “I am… Continue reading Capital Appoints Marketing Boss For Developing Brands

UK advertising expenditure is expected to rise by 4.4% next year with online media owners expected to be the main beneficiaries.The latest forecasts from the Advertising Association predict continued growth during 2005 after the industry saw total spend accelerate during the first half of this year, due to increased spend on brand promotions and better… Continue reading UK Adspend Expected To Grow By 4.4% Next Year

The popularity of text messaging in the UK continued to grow during August, despite this traditionally being a quiet period as schools break-up and families head-off on holiday. According to the latest figures from the Mobile Data Association, text messaging figures during the month climbed to record the second highest monthly total for 2004 of… Continue reading No Summer Break For Text Messaging Growth