Text messaging is twice as likely to irritate recipients than cold calling, according to new research from telecommunications group Cable & Wireless (C&W). The research, which focused on the retail, travel and financial sectors revealed that new marketing techniques such as text messaging are damaging trust in brands, as consumers become increasingly inundated in unsolicited… Continue reading Text Message Marketing Twice As Likely To Irritate Recipients

The total number of UK households with access to digital television increased to 55% in the second quarter of this year, up from just 53% in the previous quarter, according to official figures from communications regulator Ofcom. The latest Digital Television Update report will provide a much needed boost to the Government’s plans to switch-off… Continue reading Multi-Channel Television Statistics Q2 2004

Chrysalis Radio’s flagship London station Heart 106.2 has unveiled a new logo and brand identity as part of a wide-ranging effort to knock rival Capital 95.8 off the top spot in London.The new logo, created by BB/Saunders, aims to build closer brand awareness with listeners after focus group research revealed the old identity failed to… Continue reading Heart Rebrands As It Sets Sights On Capital

ITV will break new ground in print advertising this month by inserting adverts for its latest reality talent contest X Factor into the Evening Standard‘s TV listings page in an effort to win over weary commuters planning their night’s entertainment.ITV’s ads will run throughout the autumn in the very centre of the newspaper’s television pages,… Continue reading ITV Teams With Evening Standard To Snare Commuters

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to â‚Ź14 million during the first half of this year, compared to a net loss of â‚Ź58 million for the same period last year. Havas, which lost out on a bid for Grey Global this week to rivals WPP,… Continue reading Havas Back In the Black

Renewed speculation amongst City traders that radio groups GWR and Capital are preparing to merge has seen the share price of both companies jump by 1.69% and 5% respectively as rumours continue to circulate that a deal is imminent. Industry insiders have claimed that draft deals have been drawn up between GWR and Capital, but… Continue reading GWR And Capital Boosted By Renewed Merger Speculation

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players. Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less… Continue reading Ofcom In No Rush To Set Analogue Switch-Off Date For Radio

Purchasing tickets using a mobile telephone is set to be one of the new drivers in the global mobile commerce market, which is estimated to turn in to an $88 billion industry by 2009. According to a new report from Juniper Research, ordering and paying for travel, cinema, theatre and car parking tickets via a… Continue reading Ticket Purchases Via Mobile Phones To Boost M-Commerce

Broadband continues to dominate as the world’s most rapidly expanding major market, growing by nearly 55% to over 123 million lines during the last 12 months, according to a new report from Point Topic. From June 2003 to June 2004, DSL lines also experienced rapid expansion, increasing by over 66% to 78 million, while cable… Continue reading Broadband Lines Hit 123 Million Worldwide

Subscribers of third-generation (3G) mobile telephones are expected to nearly double over the next year, growing from 45 million in 2004 to 85 million in 2005, according to the Wireless World Forum (W2F). The 3G Trends Analysis: A Quarterly Briefing report by W2F said, 2005 is expected to be a good year for 3G mobile… Continue reading Global 3G Subscribers To Double to 85 Million In 2005